Callbox
Case Study

How Did a 3PL Provider Hit 52% MQL Conversion with Callbox

Client

Logistics
New Zealand and Australia
HQ: New Zealand
Lead Generation, Appointment Setting

Target Market

Australia-wide, New Zealand
Food and Beverage (Cold Chain), Pharmaceutical and Healthcare Logistics, Retail and E-Commerce, Manufacturing and Industrial, Agriculture and Primary Industries, Mining and Resources, Construction and Engineering
Heads of Supply Chain and Logistics, Procurement Directors and Managers, Chief Operating Officers (COOs), Operations Directors, Warehouse and Distribution Managers, Heads of Trade and Customs Compliance, CFOs (for logistics cost and contract decisions), General Managers, Business Development Managers at freight and logistics brokers
61
SQAs
117
MQLs
10%
No-Show Rate
  • Successfully executed a 6-month lead generation and appointment setting programme for a global logistics provider.
  • Increased engagement and response rates through multi-channel prospecting.
  • Enabled consistent, qualified conversations with senior IT decision-makers across Australia and New Zealand.