Callbox
Case Study

How Callbox Ran End-to-End Event Marketing for an AU Data Centre

Client

Data Centre
Australia
HQ: Australia
Lead Generation, Appointment Setting

Target Market

Australia-wide (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra), New Zealand (Auckland)
Financial Services and Banking, Government and Public Sector, Healthcare and Life Sciences, Telecommunications and Carriers, Technology and SaaS, Cloud and Managed Services Providers, Energy and Utilities, Mining and Resources
Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Digital Officers (CDOs), Heads of IT Infrastructure, Data Centre Managers, VP of Technology, Heads of Cloud and Enterprise Architecture, IT Procurement Directors, Chief Information Security Officers (CISOs), Heads of Digital Transformation
76
SQAs
148
MQLs
312
Event Registrations
  • Successfully executed a 6-month, three-pillar end-to-end event marketing, lead generation, and appointment setting programme for an Australia-based enterprise-grade data centre and colocation provider
  • Increased engagement and response rates through multi-channel prospecting.
  • Enabled the Client to maximise the commercial return from its digital infrastructure event series through a full-lifecycle event programme