Complete Results
Key Highlights
- Completed an 18-month AU-wide ABM Lead Generation & Appointment Setting campaign for a practice management and tracking software development firm
- Achieved campaign goals in terms of best-fit accounts and high quality leads.
- Generated high-value sales appointments which converted to Close.
About the Client
Headquarters
AU
Industry
Software
Location
AU
Target Audience
Decision Makers
IT Directors, CIOs, Managers, and C-level Executives
Industries
Architects, Engineering, IT/Software, Professional Services, Government Audit & Certification Bodies
Locations
AU, SG
The Client
The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.
The Challenge
The Client has excellent brand recognition in Australia, and its products have strong market potential. However, it had difficulty penetrating foreign markets which are often dominated by global competitors. The Client has not significantly invested in any marketing tactic aside from the irregular cold calling efforts by its inside sales staff, and its primary source of new clients was word of mouth.