Complete Results
Key Highlights
- Completed a 6-month AU-wide ABM Lead Generation & Appointment Setting campaign for a certified Microsoft Partner and Australia’s leading technology broker.
- Generated high-value sales appointments.
- Achieved campaign goals in terms of best-fit accounts and high quality leads.
About the Client
Headquarters
AU
Industry
IT
Location
AU, IN, SG
Target Audience
Decision Makers
IT Managers, System Administrators, Infrastructure Managers, Procurement Managers, and Office Managers
Industries
Microsoft Users with near term requirement
Locations
AU-wide
The Client
The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country.
The Challenge
The Client was looking for a lead generation partner to promote its IT products and services. Highly technical in nature, the Client required domain expertise to handle inquiries confidently, and the ability to capture and communicate the technical details of each touchpoint.