Complete Results
Sales Qualified Appointments
45
Marketing Qualified Leads
120
Qualified Booth Visitors
180+
Key Highlights
- Successfully executed a 3-month event marketing program for an Australian B2B marketing agency.
- Boosted event awareness and booth engagement through data-driven pre-event campaigns.
- Enabled the Client to sustain lead engagement and improve event ROI within a short timeframe.
About the Client
Headquarters
Australia
Industry
Marketing/Advertising
Location
Australia, Singapore
Target Audience
Decision Makers
Business Owners, CEOs, COOs, CMOs, Marketing Directors, CMOs, Demand Generation Leads, Brand Managers
Industries
Technology, SaaS, Finance, and Professional Services
Locations
Australia
The Client
The Client is an Australian B2B marketing agency specialising in integrated marketing and demand generation for enterprise and technology companies.
The Challenge
Despite years of industry experience, the Client struggled to turn event participation into measurable ROI. Their internal team focused heavily on creative and content execution, leaving little capacity for pre-event outreach, lead capture, and structured post-event follow-up.