Complete Results
Key Highlights
- Successfully completed a successful Lead Generation campaign for a supply chain leader, which provided opportunities to better analyze customer needs, anticipate challenges, design options, and establish contingency plans.
- Callbox ABM Multi-Channel Marketing program supplemented the Client's aggressive campaign, resulting in a more targeted database, increased brand awareness, and broadened market reach in the supply chain solutions competition.
- Callbox delivered distinguishable results in terms of lead quality and campaign workflow, resulting in the Client renewing the contract for another 6 months.
About the Client
Headquarters
Alpharetta, Georgia
Industry
Logistics, Supply Chain, Distribution, Warehousing
Location
Australia
Target Audience
Decision Makers
Head Of Sales, IT Manager, Head of Operations, Procurement Manager, Director, Head of Supply Chain, Supply Chain Manager, Head Of Operations, Operations Manager, CFO
Industries
Manufacturing, Medical Devices, Pharmaceuticals (Human & Animal), Clinical trials, Life Sciences, Cosmeceuticals (with Controlled Room Temperature Storage requirements)
Locations
Australia and Singapore
The Client
The Client is a trusted partner of healthcare companies who is aiming to streamline their supply chain, ensure regulatory compliance, or improve efficiency. The Client has a strong global presence, with operations in more than 200 countries and territories. It has been supplying specialized transportation and distribution options to the pharmaceutical, biotech, and medical device industries in Australia for more than 20 years.
The Challenge
The logistics business saw increased competition as more major players entered the fray. This helped the client realize the importance of expanding their market reach and raising brand awareness in order to move forward. However, they lacked the necessary marketing strategy to stay ahead in the fast-changing industry. Following an evaluation of potential lead generation partners, Callbox emerged as the most qualified to provide both the list and the tools that they required.