The Client is a trusted partner of healthcare companies who is aiming to streamline their supply chain, ensure regulatory compliance, or improve efficiency. The Client has a strong global presence, with operations in more than 200 countries and territories. It has been supplying specialized transportation and distribution options to the pharmaceutical, biotech, and medical device industries in Australia for more than 20 years.
The logistics business saw increased competition as more major players entered the fray. This helped the client realize the importance of expanding their market reach and raising brand awareness in order to move forward. However, they lacked the necessary marketing strategy to stay ahead in the fast-changing industry. Following an evaluation of potential lead generation partners, Callbox emerged as the most qualified to provide both the list and the tools that they required.