Complete Results
Key Highlights
- Successfully launched a multi-touch, multi-channel lead generation campaign
- Secured qualified sales demos for the Client's reps with potential software buyers
- Increased the Client's ratio by qualifying and identifying the best-fit prospects
About the Client
Headquarters
Irvine, CA, USA
Industry
Software (Sage Software family)
Location
Irvine, CA, USA
Target Audience
Decision Makers
CIO, CTO, IT Director, IT Manager
Industries
All
Locations
USA
The Client
The Client is a software consulting firm based in Irvine, CA, specializing in the Sage Software family of products like Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps management software. They help businesses increase productivity and profitability through integrated accounting, distribution, and management applications, with reporting tools that allow users to quickly and easily extract, analyze and professionally present business information.
The Challenge
The Client’s suite of services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. With the goal of becoming the most trusted name in the network technology and business management industry.
But, considering the tough competition in the software industry, the Client had to double its effort in carrying out prospecting activities to be able to get ahead in the track. The traditional in-house tools it has been using for years, have become quite ineffective in meeting customers’ demands these days. A better marketing strategy must be put in place to help them achieve their goals.