Callbox

Callbox Fueled Supply Chain Solutions Leader’s Race to Success

157
Sales Appointments
67
MQLs
387
Social Media Connections
Successfully completed a Lead Generation campaign for a supply chain leader that opened opportunities to better analyze customer needs, anticipate challenges, design options and set up contingency plans
Worked outbound activities that kept the Client’s database accurate which resulted in more DM conversations and increase in email communications

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Complete Results

Sales Appointments
157
MQLs
67
Social Media Connections
387

Key Highlights

  • Successfully completed a Lead Generation campaign for a supply chain leader that opened opportunities to better analyze customer needs, anticipate challenges, design options and set up contingency plans
  • Worked outbound activities that kept the Client’s database accurate which resulted in more DM conversations and increase in email communications
  • Callbox delivered differentiated results in terms of quality of leads and campaign workflow which led to the Client’s renewal of contract for another 6 months.

About the Client

Headquarters

Hong Kong

Industry

Supply Chain

Location

Singapore

Target Audience

Decision Makers

Procurement Manager, COO, Chief Supply Chain Officer, VP for Operations/Manufacturing/Logistics, IT Director, Director of Planning, Inventory Director, VP of Business Intelligence

Industries

Apparel and Accessories, Furniture Stores, Family Clothing Stores, Plastics Products, Drugs, Drug Proprietaries, and Druggists' Sundries, Book Stores, Electronic Components, Knit Outerwear Mills, Semiconductors and Related Devices, Electrical Equipment and Supplies, Household Refrigerators and Home and Farm Freezers, Electronics, Healthcare, Footwear & Apparel, Retail, Food & Beverage, FMCG

Locations

Singapore, Malaysia

The Client

The Client is a strong and powerful supply chain solutions leader in the logistics industry, empowered to compete, innovate and fearlessly take risks at any course of the business. It is one of the three interconnected networks by a global 30-year old sourcing company that has anchored long-term clients from the Retail, FMCG, Footwear & Apparel and Food & Beverage industries.

The Challenge

Competition in the logistics industry intensified as more big time players joined the race. This made the Client realize the need to go further down the track by increasing brand awareness and widening their market reach. However, they didn’t have the right marketing strategy that would fuel them in running the course. After looking at a list of possible lead generation partners, Callbox stood out as the most qualified to provide both the list and the tools that they needed.