Complete Results
Key Highlights
- Successfully completed a 6-month Lead Generation and Appointment Setting campaign for an IaaS (identity as a service) firm
- Seamlessly worked out outbound campaign activities that opened opportunities for the Client to re-engage old contacts and generate new target buyers
- Achieved key objectives in terms of best-fit accounts and highly-qualified prospects delivered
About the Client
Headquarters
CA, USA
Industry
IT, Software
Location
USA, Europe, Asia Pacific
Target Audience
Decision Makers
IT Manager, CEO, CTO, Managing Director, CIO, Marketing Director, COO, Technology Risk Manager
Industries
BFSI, Digital Banks, Telco and Remittance Companies
Locations
SEA, ANZ
The Client
The Client is a trusted, global AI-powered IaaS (identity as a service) firm, eradicating online identity fraud through end-to-end verification solutions for customers to meet their AML and KYC compliance. They are an awardee of Frost & Sullivan’s North American Entrepreneurial Company for the Biometric Security Solutions Industry.
The Challenge
The Client previously ran a campaign with another provider that generated contacts that were never converted into leads. These were companies they spoke to but were not followed up for more than a year which they want to reach out again. However, the data list needed to be cleansed as contact names and other information may have already been changed. They also wanted to generate fresh leads and social media connections, but they do not have the tools to work out with.