Complete Results
Key Highlights
- Successfully launched a fully managed lead generation and appointment setting campaign
- Secured qualified sales meetings for the Client's reps with potential customers
- Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data
About the Client
Headquarters
USA
Industry
Healthcare
Location
USA
Target Audience
Decision Makers
C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs
Industries
Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health
Locations
USA
The Client
Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Client’s goal is to help its target market maintain drug-free environments for its constituencies (employees, staff, clients, members, contractors, or students.) They carry a large inventory of products including the following drug testing kits: all-In-one kit/cups, quick-dip kits, pipette tests, and oral kits. The Client also carries test kits measuring breath alcohol levels, saliva alcohol levels, nicotine levels, and adulterants.
The Challenge
In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors.