Callbox Prints Out Success For ICT Leader

79
Sales Appointments
477
MQLs
600+
Net New Prospects
Warming up prospects via Lead Nurture Tool
Increased contact rates via Callbox’s SMART Calling

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Complete Results

Sales Appointments
79
MQLs
477
Net New Prospects
600+

Key Highlights

  • Warming up prospects via Lead Nurture Tool
  • Increased contact rates via Callbox’s SMART Calling
  • Lost revenue regained

About the Client

Headquarters

Singapore

Industry

ICT

Location

Singapore

Target Audience

Decision Makers

IT Manager, HR Administrator, Procurement / Purchasing Manager, Buyer, Office Administrator, General Manager, Person-In-Charge of printers and photocopies

Industries

Any business with printing needs with main focus on Financial Institutions & Manufacturing Plants.

Locations

SG & HK

The Client

The Client is the largest HP partner in Asia, providing intelligent applications and innovative solutions and offers a wide portfolio of print devices.

The Challenge

The Client consistently delivers the best print and copy solutions for their customers – a potent commitment which brought them successes in revenue and customer care since the company’s inception in 2005.

But as years passed, market competition has become tougher and the primal revenue target of 20% per year showed a dramatic decline in recent years, dipping to only 13%-15%. Due to this decline, the Client felt the urgency to regain what they’ve lost and immediately acted on the issue by taking the next best steps – looking for an outsourced lead generation partner and deciding on Callbox.