Complete Results
Sales Appointments
127
MQLs
322
Social Media Connections
210
Key Highlights
- Successfully launched a multi-touch, multi-channel marketing campaign
- Secured qualified sales appointments for the Client with high-value software buyers
- Identified and profiled the Client's ideal customers with the help of Callbox's data
About the Client
Headquarters
New York, United States
Industry
Software (ERP, CRM, Asset Management, PLM)
Location
Singapore
Target Audience
Decision Makers
CIOs, CTOs, IT Directors, IT Managers
Industries
Any
Locations
Singapore, Malaysia, APAC
The Client
The Client is the world’s third largest business software company. It has branches in over 30 countries and offers a full range of enterprise business software.
The Challenge
The Client didn’t have the in-house expertise to run a lead generation and lead management campaign, nor did they have the database tools to support one. To achieve their objectives, they needed a partner to develop and execute a comprehensive lead generation, qualification and appointment-setting program to capture greater market share for their business software solutions.