Complete Results
Key Highlights
- Launched a 2-part, APAC-focused campaign that covered database profiling and appointment setting for a UK-based HR software company
- Kept campaign seamlessly on track as Client’s objectives shifted due to ongoing rebranding efforts
- Accelerated Client’s expansion into Singapore, Hong Kong, and Malaysia with qualified sales appointments, profiled contacts and potential accounts
About the Client
Headquarters
UK
Industry
Software, Business Services
Location
UK
Target Audience
Decision Makers
HR, Recruitment, and Talent Acquisition
Industries
Agriculture, Mining, Construction, Manufacturing, Transportation & Public Utilities, Wholesale and Retail Trade, Finance, Insurance, Real Estate Services, Public Administration
Locations
HK, SG, MY
The Client
The Client is the Asia-Pacific arm of a UK-based business services and software company that offers cloud-enabled solutions for recruitment and talent acquisition. The company primarily sells to mid and large-sized US and UK businesses across different industries, and is looking to increase its presence in the APAC market after carrying out a recent business pivot.
The Challenge
With over 20 years’ experience providing award-winning recruitment software to the likes of Morgan Stanley, NBC Universal, and other high-profile customers, the Client recently underwent a major strategic pivot. The shift in focus sought to realign the Client’s various offerings in its US, UK, and APAC divisions under a single global identity.