Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands
Qualified Appointments
12
Contacts Profiled
565
Potential Accounts Identified
147
Industry
Software, Business Services
Location
UK
Headquarters
UK
Campaign Type
Appointment Setting, Data Profiling
Target Location
HK, SG, MY
Target Industries
Agriculture, Mining, Construction, Manufacturing, Transportation & Public Utilities, Wholesale and Retail Trade, Finance, Insurance, Real Estate Services, Public Administration
Target Contacts
HR, Recruitment, and Talent Acquisition
The Client
The Client is the Asia-Pacific arm of a UK-based business services and software company that offers cloud-enabled solutions for recruitment and talent acquisition. The company primarily sells to mid and large-sized US and UK businesses across different industries, and is looking to increase its presence in the APAC market after carrying out a recent business pivot.
The Challenge
With over 20 years’ experience providing award-winning recruitment software to the likes of Morgan Stanley, NBC Universal, and other high-profile customers, the Client recently underwent a major strategic pivot. The shift in focus sought to realign the Client’s various offerings in its US, UK, and APAC divisions under a single global identity.
