Complete Results
Key Highlights
- Successfully launched a fully managed lead generation and call-to-invite setting campaign
- Secured qualified sales meetings for the Client's reps with event leads
- Identified, profiled and expanded the Client's target accounts and contacts with the help of Callbox's data
About the Client
Headquarters
Kuala Lumpur, Malaysia
Industry
Marketing and Advertising, Marketing Consulting
Location
Kuala Lumpur, Malaysia
Target Audience
Decision Makers
CIO, CTO, IT Director, IT Manager, IT Professionals
Industries
Any
Locations
Singapore, Malaysia
The Client
The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The company is an event specialist mainly for IT and Software industries providing Signature Campaigns, Event Management, Retail Services, Partner Programmes and Content Development in Singapore, Malaysia and Indonesia, and had ran several successful events for IT giants like Intel and Microsoft.
The Challenge
The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. This objective was crystal clear but the tools and processes to run the project remained a gray area. This led the Client to look for a third party provider who possesses the expertise that would help them realize their plans.