Complete Results
Qualified Appointments
782
Completed Leads
2011
Net New Prospects
1426
Key Highlights
- Completed a long-term multi-channel appointment setting program for a Singapore-based corporate car rental company
- Exceeded campaign benchmarks in terms of qualified appointments and leads completed throughout the 4-year engagement
- Contributed to the Client’s medium-term business goals, including market share expansion and revenue growth
About the Client
Headquarters
Singapore
Industry
Automotive Transportation
Location
Singapore
Target Audience
Decision Makers
Procurement Manager, HR Manager
Industries
Corporate offices all over Singapore
Locations
singapore
The Client
Founded in 1995, the Client ranks as one of the leading providers of corporate car rental services to business customers all over Singapore and Malaysia. The company offers both self-drive and chauffeur-driven vehicle rentals through a number of flexible packages for short- and long-term leasing arrangements.
The Challenge
Singapore is well-known for its high cost of vehicle ownership, making it an ideal market for car rental companies. The Client is one of dozens of rent-a-car providers competing in the lucrative corporate vehicle leasing segment, a sector which is currently undergoing some major developments.