Complete Results
Key Highlights
- Successfully launched a fully managed lead generation and appointment setting campaign
- Scheduled qualified product demos that resulted to 2.5 sales per month
- Expanded The Client's brand and reach to other countries and market
About the Client
Headquarters
Sydney, Australia
Industry
Software (Practice Management, Tracking Software)
Location
Australia
Target Audience
Decision Makers
IT Directors, CIOs, CTOs, IT Managers
Industries
Any (100M+ Annual Revenue)
Locations
Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India
The Client
The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.
The Challenge
The Client has excellent brand recognition in Australia and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. The Client did not invest significantly in marketing aside from the irregular cold calling efforts by its sales staff. The primary source of new clients was word of mouth.