Callbox
Case Study

How an AU MSSP Built Outbound Pipeline with Callbox

Client

Cybersecurity
Australia
HQ: Australia
Lead Generation, Appointment Setting

Target Market

Australia (Victoria, New South Wales, Queensland) and New Zealand
Financial Services, Government, Healthcare, Education, Professional Services
Chief Information Security Officers (CISOs), Chief Information Officers (CIOs), IT Directors, IT Managers, Head of IT Infrastructure, Risk and Compliance Managers, Directors of Operations, Heads of Cyber Security
48
Qualified Sales Appointments
52
Marketing Qualified Leads
13,500+
Multichannel Touchpoints
  • Successfully executed a 6-month outbound lead generation and appointment setting program for an Australian-based managed protection provider.
  • Powered the client's expansion, establishing consistent pipeline flow in new markets for the first time.
  • Enabled the client to connect directly with senior IT and security decision-makers across high-value, compliance-driven industries throughout Australia.