Complete Results
Key Highlights
- Successfully executed a 6-month outbound lead generation and appointment setting program for an Australian-based managed protection provider.
- Powered the client's expansion, establishing consistent pipeline flow in new markets for the first time.
- Enabled the client to connect directly with senior IT and security decision-makers across high-value, compliance-driven industries throughout Australia.
About the Client
Headquarters
Australia
Industry
Cybersecurity
Location
Australia
Target Audience
Decision Makers
Chief Information Security Officers (CISOs), Chief Information Officers (CIOs), IT Directors, IT Managers, Head of IT Infrastructure, Risk and Compliance Managers, Directors of Operations, Heads of Cyber Security
Industries
Financial Services, Government, Healthcare, Education, Professional Services
Locations
Australia (Victoria, New South Wales, Queensland) and New Zealand
The Client
The client is an Australian-based managed security services provider (MSSP) with operations across multiple Australian states. The company delivers full-spectrum, always-on managed protection solutions — spanning endpoint security, vulnerability management, email security, cloud security, and dark web monitoring — to growing and enterprise organisations in regulated, high-risk industries. With a team of experienced security professionals and a human-led approach to cyber defence, the client has built a strong reputation for helping organisations reduce risk and improve cyber resilience at scale.
The Challenge
Despite a strong managed protection portfolio and solid traction in Victoria, the client’s growth had largely relied on referrals and inbound enquiries. Their internal sales team was focused on managing existing accounts, leaving limited bandwidth for structured, proactive outbound prospecting. So, breaking into New South Wales and Queensland — two high-value markets for enterprise cybersecurity — remained out of reach without a dedicated outreach engine to drive it.