Complete Results
Key Highlights
- Successfully completed a lead generation and appointment setting campaign for a leading accounting firm
- Worked out outbound activities that opened fresh opportunities for the Client to engage new sets of target buyers
- Reached key objectives in terms of best-fit accounts and highly-qualified prospects delivered
About the Client
Headquarters
New Zealand
Industry
Human Resources
Location
New Zealand
Target Audience
Decision Makers
IT Managers, Financial Managers, CIO, CTO, CFO
Industries
All industries with 20 - 200 employees
Locations
New Zealand
The Client
The Client prides itself with a 33-year experience in providing over 10,000 customers with low cost, simple and very effective payroll solutions.
The Challenge
The Client’s market dominion was somewhat threatened when payroll system providers in New Zealand offered the same or similar packages on software functionalities like Auditing, Templates, Tracking Capabilities, Costing Statistics, Pay History, Contributions and Help Desk Support, which deflated the Client’s huge number of customer database by 20%.
The competitors were seen to be quite aggressive in generating more customers, so the Client decided to combat the move by undertaking feisty initiatives like outsourcing a lead generation company who would help them look for new customers and win back those they’ve lost.