client success story
HR Market Leader Wins It All Back and More with Callbox [CASE STUDY]

HR Market Leader Wins It All Back and More with Callbox

Sales Appointments
84
MQLs
2,343
Social Media Connections
402
Industry
Human Resources
Location
New Zealand
Headquarters
New Zealand
Campaign Type
Lead Generation
Target Location
New Zealand
Target Industries
All industries with 20 - 200 employees
Target Contacts
IT Managers, Financial Managers, CIO, CTO, CFO

The Client

The Client prides itself with a 33-year experience in providing over 10,000 customers with low cost, simple and very effective payroll solutions.

The Challenge

The Client’s market dominion was somewhat threatened when payroll system providers in New Zealand offered the same or similar packages on software functionalities like Auditing, Templates, Tracking Capabilities, Costing Statistics, Pay History, Contributions and Help Desk Support, which deflated the Client’s huge number of customer database by 20%.

The competitors were seen to be quite aggressive in generating more customers, so the Client decided to combat the move by undertaking feisty initiatives like outsourcing a lead generation company who would help them look for new customers and win back those they’ve lost.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy