Complete Results
Sales Qualified-Leads
1248
Decision Makers Reached
23050
Accounts Touched
59103
Emails Delivered
29164
Warm Follow-Ups
139
Key Highlights
- Successfully completed a 6-month Malaysia-wide, appointment setting campaign for an MY-based ICT company
- Revived the Client’s marketability through proven targeted outbound account-based strategy
- Exceeded key objectives in terms of best-fit accounts and highly-interested sales contacts delivered
About the Client
Headquarters
Taiwan
Industry
IT, Software, Advance Electronics Technology
Location
Malaysia
Target Audience
Decision Makers
IT Managers, IT Directors, CTO, CEO
Industries
All Industries
Locations
Malaysia Wide
The Client
As a multinational company and one of the world’s top ICT brands, the Client specializes in advanced electronics technology. It’s core business focuses on fusing hardware, software and services to open up wider possibilities for businesses and consumers alike.
The Challenge
The Client has more than four decades of ICT experience and leadership. It started with service-oriented technologies and has kept the battle in its hands until it lost bearings in 2011 due to management hit-or-miss and tough market competition.