Complete Results
Key Highlights
- Successfully launched a fully managed lead generation, appointment setting and Call-to-Invite campaign
- Carried out a 2-phase campaign to generate attendees and secure sales appointments
- Identified and expanded The Client's ideal customers with the help of Callbox's data
About the Client
Headquarters
London, UK
Industry
Software (Enterprise Workflow Application and Automation Solutions
Location
London, UK
Target Audience
Decision Makers
CEOs, CIOs, CFOs, and Finance, Operations Managers, IT Managers, ICT, HOD ITs, IT Directors
Industries
Any
Locations
London, UK
The Client
The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.
The Challenge
The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. Its immediate goal was to produce high quality sign-ups. However, the overall objective was to generate and deliver to its inside sales team sales resources that are fully-qualified and with near-term requirement for the products it offers. The Client had no experience in outsourcing its marketing function, and the result of this campaign would determine whether or not it would consider similar projects in the future.