Complete Results
Key Highlights
- Successfully launched a multi-touch, multi-channel lead generation campaign
- Identified and expanded the Client's ideal customers and target accounts with the help of Callbox's data
- Carried out lead qualification and profiling to segment the Client's target contacts and accounts
About the Client
Headquarters
San Francisco, CA, USA
Industry
IT, Technology
Location
USA
Target Audience
Decision Makers
CIO, CTO, IT Director, IT Manager
Industries
Any
Locations
USA
The Client
The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs.
The Challenge
The Client hired a North American telemarketing firm to promote its products. While the telemarketing company was able to deliver good numbers, the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified.
To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers.
The Client’s main objectives were:
- To identify more narrowly defined potential customers and how to best reach them.
- To allocate more accurately its sales resources to meeting sales-qualified prospects.