Callbox
Case Study

How a Collaboration Hardware Brand Built ANZ Pipeline

Client

Information Technology
Australia and New Zealand (Regional)
HQ: Europe (Global HQ)
Lead Generation, Appointment Setting

Target Market

Australia-wide, New Zealand
Contact Centres and BPO, Financial Services and Insurance, Professional Services, Technology and IT Services, Telecommunications and Utilities, Logistics and Transport
IT Managers and IT Directors, Heads of Infrastructure and End-User Computing, Workplace Technology Leads, Procurement Heads and Managers, Finance Managers with IT spend oversight
74
Sales Appointments
124
MQLs
747
Engaged Contacts
  • Successfully ran a five-month IT hardware lead generation and appointment setting pilot for a global enterprise collaboration hardware brand, reaching IT, procurement, and workplace technology leaders across Australia and New Zealand.
  • Turned a market where most prospects felt no urgency to change, with phone outreach producing most of the results.
  • Proved outbound as a repeatable pipeline channel for the Client's ANZ team, leading to a continued programme with sharper lead classification, IT-focused messaging, and refresh-timed follow-up.