Callbox
Case Study

Multi-Channel ABM Program Powers Growth for AI SaaS Firm

Client

Software as a Service (SaaS), Artificial Intelligence (AI)
Australia
HQ: Melbourne, Victoria
Lead Generation, Appointment Setting

Target Market

Australia, New Zealand, and Southeast Asia
Healthcare, Life Sciences, Technology, Marketing, Research Organisations
Chief Marketing Officers (CMOs), Clinical Operations Managers, Data Scientists, Innovation Directors, Strategic Partnerships Heads, Directors of Clinical Operations, Medical Directors of Biotech/Pharma, Heads of Research & Development (R&D), Heads of Data Science/Analytics
52
Sales Appointments
140
Marketing-Qualified Leads
487
New LinkedIn Connections
  • Successfully executed a 3-month lead generation and appointment setting program for an AI SaaS platform.
  • Increased brand visibility and engagement through AI-powered, multi-channel outreach.
  • Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness.