Complete Results
Key Highlights
- Launched a targeted, integrated lead generation campaign to promote a key content asset and qualify prospects
- Doubled the number of whitepaper downloads and increased the content’s conversion rate
- Increased the volume and quality of MQLs in the Client’s pipeline
About the Client
Headquarters
Boston, MA
Industry
Hospitality
Location
Boston, MA
Target Audience
Decision Makers
Managers, COOs
Industries
All Industries
Locations
All over the USA
The Client
The Client is the corporate travel management arm of a leading online travel agency. the company provides end-to-end business travel solutions tailored for every stage in the travel cycle. Its primary products and services include its flagship online booking platform, a full suite of travel management and reporting tools, and personalized account management and consulting.
The Challenge
Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized companies’ needs and was looking to acquire more SME accounts.