Outdoor Furniture Company Wins AU and NZ Markets with Callbox ABM
Sales Qualified Leads
167
Marketing Qualified Leads
85
Social Media Connections
809
Industry
Outdoor Furniture
Location
Tokyo, Japan
Headquarters
Chiyoda City, Tokyo
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia and New Zealand
Target Industries
Sports & Outdoor, Furniture & Home Goods, Building & Home Supplies
Target Contacts
Chief Facilities Management Officer, VP of Global Facilities, Director of Safety and Security, Director of Maintenance, Space Planning and Logistics Leader, Business Continuity Manager, Workplace Wellness Coordinator, Facility Maintenance Technician
The Client
The Client specializes in designing and manufacturing sustainable outdoor furniture made from recycled plastic, with a product range that includes outdoor dining sets, benches, playgrounds, and commercial furniture.
The Challenge
As a new entrant in the Australian and New Zealand market, the client faces two primary challenges: low brand awareness and difficulty reaching key decision-makers within councils, schools, and commercial spaces. These obstacles hinder their ability to compete effectively and maximize their lead generation efforts.
