Case Study

3-Month ABM Program Drives Leads for RPA Provider

Client

Software/SaaS
Australia
HQ: Sydney, Australia
Lead Generation, Appointment Setting

Target Market

Australia
Financial Services, Logistics, Healthcare, Manufacturing, Education, Government, Retail, Utilities
CIO, CTO, COO, Head of Automation, Director of Operations, Digital Transformation Directors, Process Improvement Managers, RPA Program Leaders, Innovation & Technology Executives
62
Qualified Sales Appointments
184
Marketing-Qualified Leads (MQLs)
526
Engaged Prospects
  • Successfully executed a 3-month ABM program for an RPA software provider.
  • Strengthened brand presence through multi-channel engagement
  • Enabled the client to accelerate RPA market penetration in Australia