3-Month ABM Program Drives Leads for RPA Provider

62
Qualified Sales Appointments
184
Marketing-Qualified Leads (MQLs)
526
Engaged Prospects
Successfully executed a 3-month ABM program for an RPA software provider.
Strengthened brand presence through multi-channel engagement

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Complete Results

Qualified Sales Appointments
62
Marketing-Qualified Leads (MQLs)
184
Engaged Prospects
526

Key Highlights

  • Successfully executed a 3-month ABM program for an RPA software provider.
  • Strengthened brand presence through multi-channel engagement
  • Enabled the client to accelerate RPA market penetration in Australia

About the Client

Headquarters

Sydney, Australia

Industry

Software/SaaS

Location

Australia

Target Audience

Decision Makers

CIO, CTO, COO, Head of Automation, Director of Operations, Digital Transformation Directors, Process Improvement Managers, RPA Program Leaders, Innovation & Technology Executives

Industries

Financial Services, Logistics, Healthcare, Manufacturing, Education, Government, Retail, Utilities

Locations

Australia

The Client

The client is a leading software engineering and consulting provider delivering RPA, AI, and custom automation platforms for organisations seeking to modernise operations. Their expertise spans enterprise workflow redesign, intelligent automation implementation, and systems integration for highly regulated industries.

The Challenge

The client was seeing increased interest in automation, but lacked the internal SDR headcount to scale consistent outbound prospecting.