Complete Results
Key Highlights
- Successfully launched a fully managed lead generation and appointment setting campaign
- Carried out a call-to-invite / event marketing campaign to generate attendees for The Client's event(s)
- Brought new customers from different regions across the globe
About the Client
Headquarters
Hamburg, Germany
Industry
Software (Shipping Software)
Location
Singapore
Target Audience
Decision Makers
CIOs, CTOs, IT Directors, IT Managers
Industries
Shipping companies, liners, sea carriers, NVOCCs, terminals, depots
Locations
Singapore, Malaysia, Philippines, APAC, Dubai, UAE, Europe
The Client
The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots.
The Challenge
The Client wanted to increase sales from new businesses and open new markets abroad. Although it had its own inside sales team running itslead generation campaigns, the Client found managing international campaigns quite challenging given the scope of its target market which required working in different time zones. So, it looked for a marketing partner who could execute a more targeted lead generation campaign and bring in more qualified sales leads for its inside sales team to focus on.
Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. Nevertheless, by explaining the benefits of outsourcing to a qualified telemarketing company, Callbox was able to convince the Client to embark on a cold calling campaign with them.