client success story
strategic apac expansion for a software tech leader

Software Leader Augments Leads in APAC with Callbox

Sales Appointments
Marketing Qualified Leads
Social Media Connections
Enterprise Software and Technology
Newcastle, England
Newcastle, England
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia and New Zealand
Target Industries
Banking and Financial Services, Healthcare and Life Sciences, Manufacturing, Retail, Technology, Energy, Government, & Education
Target Contacts
CEO, CFO, COO, CTO, CIO, Chief Procurement Officers, VP of Supply Chain, VP of Operations, Directors of Finance, IT Managers, Procurement Managers, & Supply Chain Managers

The Client

The Client is a leading provider of business management solutions, including systems for financial, sales, and accounting management, as well as comprehensive ERP and CRM platforms aimed at enhancing operational efficiency and customer relations. Their products are designed to streamline enterprise processes and improve decision-making across sectors like manufacturing, distribution, and services.

The Challenge

The Client aimed to expand their market presence in the APAC region, specifically in Australia and New Zealand, but faced hurdles in establishing a strong foothold. The primary challenge was crafting a lead-generation strategy that would effectively engage various industry sectors, given the unique market dynamics and customer needs in these countries.

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