Complete Results
Key Highlights
- Substantial volume increase in sales activity and closings for sales agents under the program
- Improved lead quality dictated by strict Callbox qualification standards
- Significant reduction in costs associated with generating new business
About the Client
Headquarters
Oklahoma, US
Industry
Merchant
Location
USA
Target Audience
Decision Makers
Business Owners
Industries
Lodging & Hospitality, Restaurant, Education, Petroleum/C-Store
Locations
USA
The Client
The Client comprises of regional directors and division managers of one of the leading independent payment processors in the United States, handling credit and debit card transactions as well as payroll services for over 100,000 restaurants, hotels, and other retail merchants. They employ over 400 staff, and over 800 sales representatives. Their company, headquartered in the east coast, has numerous regional offices that handle large sales territories such as Ohio, California, Texas, Arizona, Indiana.
The Challenge
The Client needed a reliable marketing strategy to keep its services clearly faster and more accessible than that of the increasing number of competitors in the highly-competitive mercantile arena. Specifically, the Client aimed to help their operational level Relationship Managers manage their sales pipeline to encourage increased business development.
The Client wanted to:
- Grow their vested organization substantially with heavy emphasis on quality people and low sales professional turnover
- Leverage their 800 strong nationwide sales force
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