Complete Results
Key Highlights
- Successfully executed a 6-month event marketing program for an Australian tech exhibitor.
- Achieved a 200% lift in booth engagement through personalised, multi-channel outreach.
- Sustained brand momentum post-event with AI-driven nurturing workflows.
About the Client
Headquarters
Australia
Industry
Technology / Cloud-based Business Solutions
Location
Australia, New Zealand
Target Audience
Decision Makers
CEOs, COOs, CFOs, Business Owners, Accountants, Financial Managers, IT Directors, SMB Decision-Makers
Industries
Technology, Accounting, Fintech, SaaS, and SME markets
Locations
Australia
The Client
The Client is an Australia-based technology provider offering cloud-based business management and financial software for SMEs. As a frequent exhibitor in major tech events for exhibitors in Australia, the Client aimed to enhance their trade show performance—driving higher booth attendance, capturing qualified leads, and turning event visibility into measurable ROI.
The Challenge
The Client consistently joined large-scale tech expos and industry events but struggled to see tangible returns. Booth engagement was decent, yet only a fraction of visitors converted into qualified leads.