Complete Results
Key Highlights
- Successfully created awareness for company's brand and technology
- Carried out a multi-channel, multi-touch Call-to-Invite campaign
- Generated qualified leads and high-value event attendees (target contacts + press members)
About the Client
Headquarters
USA
Industry
IT (Data Center, Enterprise Storage Solutions)
Location
Singapore
Target Audience
Decision Makers
CIO, CTO, IT Directors, IT Managers
Industries
Retail, Manufacturing
Locations
Singapore, Malaysia, Philippines
The Client
The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. It was also selected for the Red Herring Top 100 Americas Award in 2012, and was among the top 25 best places to work in Silicon Valley.
The Challenge
In January 2014, the Client hired Callbox for an appointment setting campaign targeting prospects from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. With its market rapidly growing, the company scheduled an official launching of its Singapore office in May of the same year, and organized an RSVP campaign.
About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. The company’s country manager for Singapore approached Callbox to run an event telemarketing campaign, with a goal to come up with 17 additional leads to complete its initial goal of 80 registrations.
With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements.