Complete Results
Key Highlights
- Successfully launched a Call-to-Invite campaign across multiple regions
- Carried out a multi-channel lead generation and appointment setting program
- Carried out thorough customer profiling activities that helped ensure the campaign list is accurate
About the Client
Headquarters
New York, United States
Industry
Marketing and Advertising, Brand Consultancy
Location
Singapore
Target Audience
Decision Makers
CxOs (CEO, CMO), Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising
Industries
All Industries (Top 200 by Annual Revenue)
Locations
Singapore, Thailand
The Client
The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds.
The Challenge
Part of the Client’s marketing strategy is conducting a series of events each year. One of those events was a free seminar workshop held in Singapore and Thailand, aimed at introducing its branding solutions to potential customers. To maximize the marketing value of this event, the Client looked for a marketing partner who could develop an effort that combined email and telemarketing to generate its desired number of registrations in a short span of time.