Is your Social Media Campaign Getting Enough ROI

Is your Social Media Campaign Getting Enough ROI?

Is your Social Media Campaign Getting Enough ROIWhen drafting a lead generation campaign plan, we must consider two important things.

First off, there is a need to create content that can get your targets hooked to your offers. This stage is often the most critical as you pool your resources and personnel together and come up with the best possible approach to engage B2B prospects online.

The other aspect is anchored on tracking the progress and gains of your campaign through analytical tools. Here, we tackle the complex world of ROI and web traffic analytics, which is equally important as you need to identify market stimuli around which you can form future strategies.

Thus, we must learn how to effectively track ROI as present loses and gains can determine future successes or failures.

To know if your social media campaign is gaining leverage in accordance with your objectives, track and analyze these aspects:

Traffic. Measuring site traffic is one way of gauging the popularity your campaign has incurred. Typically, you determine popularity by the amount of visitors that willingly visit your site. Other than that, having a complete profile, a comprehensive listing of your offers and an attractive site design are two important factors that contribute to traffic volume. The obvious course of action here is to solidify the components of the campaign you feel have profound bearing on web visits. But it can also prove advantageous if you experiment with and strengthen other components.

Conversions. If you are paying attention to your conversion stats enough, you would find in it a source of (temporary) elation. The number of sales leads converting into actual sales says a lot about the successes of your campaign. Of course, the higher closes you have gained the more effective your campaign proves to be. But don’t maintain this positive outlook for long. As market trends change, so will your conversion rates, so it is highly advised that you make necessary revisions at the slightest changes in market numbers.

“Shares” and “retweets.” Never underestimate the power of an online share. When B2B prospects share your posts within their circle of connections, they are also doing you a huge favor by accumulating potential leads. In this regard, try to tailor fit your blog posts and tweets in a way that instantly captures the interest of your audience.

Knowing that you are doing well in these three aspects reveals a lot about your campaign strategy. And of course, a good strategy is relative

Click for more tips on ROI measurement: http://www.business2community.com/social-media/measure-roi-social-media-marketing-0971756#!bGEB2o

Social Media Lead Generation Facts and Statistics

Social Media Facts you probably missed

Social Media Lead Generation Facts and Statistics

If you think you know everything about social media, I say not all. Here are 17 facts that will make you hair stand on end, in a infographic by neotericuk.

Here are the following statistic they have collected:

1) The fastest growing group of new users on Twitter are aged between 55 and 64 years old.

2) Facebook has been crowned the favourite social media site for teens with Twitter coming in a very close second.

3) Thousands are turning to the web to widen their circle of friends and even meet the love of their life, with 74% couplessaying that the internet has impacted their relationships positively.

4) On the back of this, it would appear that women have the edge on social media management with 71% regularly using networking sites compared to only 62% of men.

5) Many women now cite social media as their go to place for all their trends and tips, defining how modern women view beauty in the 21st century.

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3 Questions to Ask Before Pulling the Plug on Social Media Marketing

3 Questions to Ask before pulling the plug on Social Media Marketing

3 Questions to Ask Before Pulling the Plug on Social Media Marketing

 

In B2B lead generation, marketers are used to receiving immediate responses from prospects via emal, telephone calls and events. But when it comes to social media, if there isn’t an instant and significant response then it’s considered a waste of time. While that is a logical response, a marketer should also understand that social media works differently. Considering that its potential to reach millions of people is unprecedented, it’s a shame to pull the plug on something that could help your business, just because of things you didn’t understand about it. Before you take a leap of judgment, evaluate your lead generation campaign using the following three basic criteria of effective social media marketing:

1. How useful was your content?

Unless your content is really useful, it could get lost amidst the flood of blogs, emails, videos, articles, tweets, and commentary, and it won’t get read—much less shared. So how do you create useful content? Think of value. Think of yourself as a business owner looking for information to help you decide whether you would like to outsource certain parts of your IT infrastructure. Of course, you would want to learn about the pros and cons, how much you need to prepare financially, and how much control you can retain after farming out.

2. Does your content encourage engagement?

A piece of content is most effective when it compels the reader to join in. It could be something that ‘challenges’ the status quo, like presenting an idea that’s entirely new or unique. Or it could be something that raises curiosity, like posing an industry-related question that can really stir their brains. Or it could be a comparison of 2 things, which could spark a debate among commenters. These are the types of content that people watch out for and have no problems with sharing to others.

3.  Did you set realistic metrics?

Marketers often think that social media is so powerful that it has a life of its own and generate overflowing publicity (and revenue) for the business. Again, it simply doesn’t work that way. Social media is more about exposure and engagement, as well as understanding the target market. To truly appreciate the influence of social media, you may want to measure engagement and responses from people. It may not equate directly to leads (at least in the short run), but it can show you how your content and brand image are circulating in people’s awareness. After that is established, make a move on how to take advantage of that exposure, and that’s when the real stuff happens.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

How To Make Social Media In Australia Generate Better B2B Leads

How To Make Social Media In Australia Generate Better B2B Leads

How To Make Social Media In Australia Generate Better B2B Leads

The thing about social media, despite all the flak it gets from older companies, is that it actually works. It can an effective tool for B2B lead generation, helping you get in touch with the right prospects, interact with them, as well as get important business information about potential sales leads.

Yes, it may be new, it may not be that reliable, but you can be sure that this is here to stay in the B2B leads game. What matters is that you make it work. You need to invest in new marketing means to get prospects and do business with them. But how will you make that happen? There are several pointers that you should be keeping a close eye on:

  1. Know your goals – before you start your B2B lead generation campaign, you need to carefully plan what you want to achieve at the end of the year. By setting good business goals, you will be able to set up the right parameters and the tools that you will need in the campaign. Think of this as a necessary, if not time-consuming, business investment.
  2. Know your metrics – yes, now you know what you want to achieve. But in order for you to actually find out whether you are reaching your goals or not, you have to put the right metrics in place. For example, you need to decide whether average handling time, number of calls made, or even the number of B2B leads you are able to convert into a sale. This will serve as a key to crucial office decisions that you need to make.
  3. Know how to measure right – once you have the right metrics to take note of, next would be the measurement tools that you have to employ. It has to be done real-time, so you can better decide on what you should be doing next. It must be a system that fits your business well and that can be used by your employees properly.
  4. Know how to monitor – observing and recording the results of your appointment setting activities can be said to be as important as the tools that you use to generate the data. After all, how will you be able to figure out what you have to do if you fail to properly record what happened during a business call. That would be trouble for you.
  5. Know how to evaluate – the evaluation process, as well as the steps you need to take in order to improve your telemarketing campaign, is very important. You know that there is nothing perfect in this business, and if there is any way for you to be better, then you should take it. This might be the key to keeping your business running better now and in the future.

Yes, social media can help in generate good B2B leads. What is important here is that you know where to start and that you have other marketing tools to use in your lead generation campaign.

Getting no love on Twitter - Make your tweets look more gorgeous

Getting no love on Twitter? Make your tweets look more gorgeous

Getting no love on Twitter - Make your tweets look more gorgeous

Remember how the Twitter Timeline looks like? It’s sort of a live feed of thoughts by people you follow, and if you close your eyes, count to three and open them again, you’d see a new tweet updated. That’s right – it’s not exactly as pleasing to the eye as Facebook, because you practically see an endless stream of posts and there is a high likelihood of you missing a particular tweet.

Now if you’re a business marketer trying to gain attention on Twitter, that’s bad news. You all but have to compete with tweets of other people: close friends, celebrities, spammers, updates from subscriptions, and everything else that clogs up the timeline.

So how do you make people notice your business tweets?

  • Avoid slang and abbreviations – What you want to achieve is to distinguish yourself from a barrage of regular tweets. To do so, avoid using common slang words and abbreviations (do you really think using “AFAIK” instead of “as far as I know” is attractive?)

 

  • Use shortened links – You only have 140 characters to put your message out there, so you don’t want to use half of it on links alone. Use link shortening services (goo.gl or bit.ly) to save space. Also, make sure the link is worth the click; don’t just link for the sake of linking.

 

  • Easy on hashtags (#) – You can use a maximum of 2 hashtags per tweet to effectively channel your post into the target group. Any more than 2 hashtags crosses the border to being considered spam.

 

  • Leave space for retweets – Leave around 20 characters for people to retweet your posts with additional comments or mentions. Additional space saver: use symbols (e.g. replace “and” with “&”).

 

  • Don’t just tweet anytime – Buddy Media declares that tweets published between 8 AM and 7 PM on Saturdays and Sundays earn 30% more engagement from followers. Although your business may tweet outside the recommended timeframe, reserve all your best weapons for the right moments.

 

  • Proofread – The Twitter community is merciless when it comes to misspellings and grammar flaws, especially in a tweet coming from an institution or a famous company. Dedicate time (what is 60 seconds?) to review your tweet before publishing and save yourself from the humiliation.

 

  • Don’t shout – While it does capture attention, it’s for all the wrong reasons. The last thing you want your potential customers to think is that you’re arrogantly, desperately begging for attention – unless, of course, if that is true.
What Dr. Seuss can teach us about social media marketing

What Dr. Seuss can teach us about social media marketing

What Dr

When talking about children’s books, some of the titles surely to be brought up are The Cat in the Hat, Green Eggs and Ham, Horton Hears a Who! and How the Grinch Stole Christmas. These, among others, are classic tales written by an American author, poet and World War II hero named Theodor Seuss Geisel, most widely known in pop culture as Dr. Seuss

Dr. Seuss was not your ordinary storyteller dealing with common morals and lessons. He often touched issues on environmentalism, anti-consumerism, racial equality, and militarization. That makes it no wonder that his stories did not only appeal to the young but also to teenagers and adults alike.

Dr. Seuss was open in discussing his methods and motivations in writing. These nuggets of gold have been treasured as guiding principles in literature and public media. Either through direct quotations or passages in his books, his philosophies can be applied in social media marketing:

“I meant what I said and I said what I meant.”

One important ingredient in making an impact: sincerity. You have to own your words; otherwise people will persecute you and question your integrity. Before you put a word out, check if it really represents what you wanted to convey.

“The more you read the more things you will know.” <

Dr. Seuss wanted to promote reading among children, and for adults he acknowledges man’s innate thirst to learn. It’s hard to introduce concepts to people if you don’t have anything to give. Reading inspires, motivates and brews ideas so we can share them.

“Why fit in, when you were born to stand out!”

Social media is becoming so multi-faceted that the only way to be noticed is to be extremely unique. If your content doesn’t have that x factor, recognition will be a long shot.

“Be who you are and say what you feel because the ones who mind don’t matter, and the ones who matter don’t mind.”

Critics may decry your work, but they are not who you’re marketing for – it’s the audience who matters, and as long as you cater to their needs, you’re doing fine.

“Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.”

Statistics will tell you that posts with photos gain more engagement, and common sense will tell you why.

“It is fun to have fun but you have to know how.”

Perhaps one of Dr. Seuss’s most famous lines, this just means that you are always allowed mixing enjoyment in achieving your marketing goals – in fact, sometimes it’s a pre-requisite to being effective. You just have to determine certain boundaries to remind yourself to stay on track.

Google+ or Facebook: Which Is Best For Lead Generation

Yes, we have all heard of the arguments raised by both parties with regards to social media tools. After all, when it comes to marketing, you need to have one of the best means to communicate your business to business prospects. Lead generation is the process of looking for new business prospects, and you can only do that if you have the right tools for generating B2B leads. Among the most popular ways would be through social media marketing. And here lies the question: Which social media network will bring you more results, Google+ or Facebook?

For most, this would be a no-brainer Hands down, they will say that Facebook trumps everything else. If we look at the numbers from Gigya, Facebook holds a fifty percent of the entire consumer market. Also, when it comes to business executives using social media to engage business prospects, only thirty-five percent of these executives are actively using Google to support their business. And when it comes to spending time on the network, the Google+ could not even keep their user for at least seven minutes, compared to almost seven hours that Facebook enjoys from its users. These are just some details that make us question whether Google+ can help us generate more sales leads.

This could be attributed mainly to that common rule in marketing that we all probably heard about – ‘whoever comes here first is the winner’. In this case, Facebook has gained a good ground against other social media networks. They have started the trend, made a name for themselves, cultivated its connections, as well as constantly tweaking their system. This, plus the high conversion cost users face when they move all their details to Google+, makes Facebook a stronger contender in the marketing and appointment setting game. This is also the reason why business executives and marketers are wary of switching social media networks. Most of their customers are in Facebook, so why switch, right?

As for Google+, no one is saying that you should just ignore it all together Certainly not me, even if I’m writing about Facebook’s lead in the market. To tell you the truth, you should embrace everything that can help you deal better with your market. If you have to work with a telemarketing team to do it, then by all means do so. Just take note of this, the focus of your marketing should be your audience. If you can figure out what your customers want, as well as come up with excellent offers, then there is a very high likelihood that they will do business with you. It is all about knowing what medium will get to them best.

This is not as bad as you think it is. I mean, you can always use both Google+ and Facebook together. Google+ can be a big help in increasing your search page rankings, while Facebook can serve as excellent communication tool. These two are great assets for any appointment setting campaign that you may organize.

Best Days For Lead Generation Posts On Facebook

For a lot of marketers out there, success in social media marketing depends a lot on scheduling. You see, no matter how much you post, announce, or display your latest products or services in the market, if there are no people viewing them, then all your marketing efforts will go to waste. That is the undeniable truth in marketing, and this is something that you really have to deal with correctly if you want to generate good sales leads. And the most basic factor that you have to resolve deals with the right schedule in posting content on social media, like in Facebook. So, where do you start with this?

When it comes to scheduling, social media posts seem to get good traction during the weekends, where most of the conversation by people takes place. Monday and Tuesday are all right, but definitely avoid Wednesday, where conversation is at its lowest. As marketers, you will understand the importance of getting your message across the most number of audiences. This is why you need to know when to post your message ideally. Without that working knowledge, then you are pretty much shooting in the dark on this. Make it a point to study where conversation about your business or industry is highest, and then use that time for your promotions. That will work.

Now, if you think that posting on Facebook often will get you the B2B leads that you are looking for, then think again. Too often, we fall into this frequency trap. A lot of social media marketing campaigns fail because they do not put into consideration the receptiveness of your market regarding your business message. The key here is not to pepper your audience with your content. One or two posts per day are actually very effective in getting you the desired results. Three or more posts in a day are routinely ignored by your prospects already. Besides, any more than that and Facebook’s optimization team will be penalizing you very soon.

Another that you have to remember when posting on Facebook:
your content must be short, packed with details, as well as compelling to your readers. It does not have to be that big or elaborate, but you should at least know just how important it is to get the details right in the most effective manner. Take note that the average Facebook reader will often ignore long article or posts. Rather, concentrate your efforts on snackable content. Most of these readers often check their Facebook accounts during their break, so you have to make sure that your content can be read effectively in as shortest a time as possible.

The power of effective social media lead generation and appointment setting will rest on your ability to create content that will compel your readers to do what you desire. Your company will benefit much from it. Sure, that may be a lot of hard work, but at least you have a good place to start for your marketing campaigns.

Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics

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If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are reeeally into social analytics.

These new Company Page analytics are a vast improvement over LinkedIn’s previous “Page Insights” and “Follower Insights”. According to LinkedIn, the new analytics will help you:

– Identify the updates that drive the greatest engagement
– Filter engagement trends by type and time period
– Get more detailed demographic data about your followers
– See the growth of your follower base and benchmark it against similar brands

The Next Web shows a few screenshots to give brand and social media managers an idea of what the tool delivers:

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“A huge amount of information is given to detail the engagement for each post, including the total number of impressions, clicks and interactions…Nestled underneath is a a graphical overview of  the performance of each update over time, split into impressions on the left and engagement on the right. Each line graph is split between organic clicks and those achieved by Sponsored Updates – a subtle nudge towards LinkedIn’s premium features. It’s also worth noting that the filters on the right can be used to look at clicks, likes, comments and shares specifically too.”

You can read the complete Next Web article here.

Twitter as a Reliable Source for Sales Lead

Twitter as a Reliable Source for Sales Lead

Looking for sales leads can be like looking for a needle in a haystack; it’s a huge marketing world out there and leads are everywhere, you just have to look on the right places.  The internet is a mine of sales lead and what makes it even easier to look for leads is the advent of the social media. Marketers found a new venue to offer products, determine what the customers need and provide them not just with what they want but greater options too. It became easy to predict business trends. With social media becoming more personal, the calculation gets more accurate. One of these effective social media sources is Twitter.

Twitter has been influencing the world since its birth on 2008. With 140 characters customers can make their voices be heard, especially regarding products and services. Companies set up their brands on Twitter thereby keeping a closer watch to their audience. The reply function also gives them the opportunity to interact directly to the customer and directly get feedback as well. If you are looking for sales lead, Twitter is definitely the place to be.

In fact there was even a study that supports Twitter as the social media site that generated the most leads.“The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Nevertheless, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads. LinkedIn played a relatively minor role, accounting for 14% of site visits from social and 9% of social leads.”

However, looking at the right will be a waste if you are not looking correctly. There are tools that will help you in analyzing sales leads on Twitter. The search tool on Twitter is you main ally. However translating the search results into relevant data can be tricky. There free applications like Tweetdeck and Hoostuite that can help you keep track of tweets from possibly sales leads.  Hootsuite even comes with an analysis function. In order for you to accurately determine potential sales leads, you have to determine the right keywords. But take note that when you find a tweet related to your keyword you need to double check if it’s relevant. Hashtags also play a huge role in looking for sales leads, but remember hashtags should be specific.

Twitter is an almost infinite source of sales leads, you just have to dig deeper into the mammoth pit of information and use the effective tools. Many companies have been using this social media site as a marketing tool and most of them have easily become very successful brands.