Social Media Lead Generation Facts and Statistics

Social Media Facts you probably missed

Social Media Lead Generation Facts and Statistics

If you think you know everything about social media, I say not all. Here are 17 facts that will make you hair stand on end, in a infographic by neotericuk.

Here are the following statistic they have collected:

1) The fastest growing group of new users on Twitter are aged between 55 and 64 years old.

2) Facebook has been crowned the favourite social media site for teens with Twitter coming in a very close second.

3) Thousands are turning to the web to widen their circle of friends and even meet the love of their life, with 74% couplessaying that the internet has impacted their relationships positively.

4) On the back of this, it would appear that women have the edge on social media management with 71% regularly using networking sites compared to only 62% of men.

5) Many women now cite social media as their go to place for all their trends and tips, defining how modern women view beauty in the 21st century.

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Online Marketing Guide - Dealing with Negative Feedback on Social Media

Online Marketing Guide: Dealing with Negative Feedback on Social Media

Online Marketing Guide - Dealing with Negative Feedback on Social Media

The old adage “You can’t please everyone” holds true even in the world of social media marketing and lead generation. Negative feedback is part of any online culture, and it’s something that’s almost inevitable, especially for a business.

Social networking sites such as Facebook, Twitter and LinkedIn are pretty much an open channel for voicing out sentiments and grievances, and there’s practically no way to stop them. The only way to handle these criticisms is to deal with them fair and square, with a delicate balance of addressing your audience’s concerns while at the same time protecting of your business’s reputation.

Consider these pointers on how to effectively counter negative feedback:

Be nimble and quick. Response time is the most crucial factor in handling feedback or complaints. Commenters may find it pleasant whenever their concerns are responded to in the fastest time possible, and that might also diffuse whatever tension they have against your business. It only aggravates the situation when feedback is ignored for even just a couple of hours.

Inform, not lecture. Give details, not make an excuse. When there’s a need to clarify certain matters, make sure that you don’t sound as if you’re on the defensive side. Also, to iron out the mess, use their language. It would be much easier to sort things out if there’s no communication barrier of some sort. Create an educational atmosphere, not a debate. a commenter – that comes with no exceptions.

But take control. Allow them to freely express their thoughts, but make sure you’re still on the driver’s seat. Don’t let them take over the pace of the conversation. You still have the responsibility of maintaining a certain degree of dignity for your business. Keep in mind that your goal is to satisfy his informational needs with the utmost sincerity you could muster, making sure that as they leave the conversation, their doubts are suspended.

Never antagonize. And this comes with no exceptions. No matter how brutal the attacks may be, you should never – under any circumstances – participate in an online feud. Always move away from the direction where the situation might blow up.

 Act and follow-up. If the negative comment was due to an error made on your end, make sure you do your part, and inform them that certain amendments were done on account of their feedback. Don’t forget to thank them for bringing it up even –and especially – if it’s negative.

 

3 Questions to Ask before pulling the plug on Social Media Marketing

3 Questions to Ask before pulling the plug on Social Media Marketing

In B2B lead generation, marketers are used to receiving immediate responses from prospects via emal, telephone calls and events. But when it comes to social media, if there isn’t an instant and significant response then it’s considered a waste of time. While that is a logical response, a marketer should also understand that social media works differently. Considering that its potential to reach millions of people is unprecedented, it’s a shame to pull the plug on something that could help your business, just because of things you didn’t understand about it. Before you take a leap of judgment, evaluate your lead generation campaign using the following three basic criteria of effective social media marketing:

1. How useful was your content? Unless your content is really useful, it could get lost amidst the flood of blogs, emails, videos, articles, tweets, and commentary, and it won’t get read—much less shared. So how do you create useful content? Think of value. Think of yourself as a business owner looking for information to help you decide whether you would like to outsource certain parts of your IT infrastructure. Of course, you would want to learn about the pros and cons, how much you need to prepare financially, and how much control you can retain after farming out.

2. Does your content encourage engagement? A piece of content is most effective when it compels the reader to join in. It could be something that ‘challenges’ the status quo, like presenting an idea that’s entirely new or unique. Or it could be something that raises curiosity, like posing an industry-related question that can really stir their brains. Or it could be a comparison of 2 things, which could spark a debate among commenters. These are the types of content that people watch out for and have no problems with sharing to others.

3.  Did you set realistic metrics? Marketers often think that social media is so powerful that it has a life of its own and generate overflowing publicity (and revenue) for the business. Again, it simply doesn’t work that way. Social media is more about exposure and engagement, as well as understanding the target market. To truly appreciate the influence of social media, you may want to measure engagement and responses from people. It may not equate directly to leads (at least in the short run), but it can show you how your content and brand image are circulating in people’s awareness. After that is established, make a move on how to take advantage of that exposure, and that’s when the real stuff happens.

How To Make Social Media In Australia Generate Better B2B Leads

How To Make Social Media In Australia Generate Better B2B Leads

How To Make Social Media In Australia Generate Better B2B Leads

The thing about social media, despite all the flak it gets from older companies, is that it actually works. It can an effective tool for B2B lead generation, helping you get in touch with the right prospects, interact with them, as well as get important business information about potential sales leads.

Yes, it may be new, it may not be that reliable, but you can be sure that this is here to stay in the B2B leads game. What matters is that you make it work. You need to invest in new marketing means to get prospects and do business with them. But how will you make that happen? There are several pointers that you should be keeping a close eye on:

  1. Know your goals – before you start your B2B lead generation campaign, you need to carefully plan what you want to achieve at the end of the year. By setting good business goals, you will be able to set up the right parameters and the tools that you will need in the campaign. Think of this as a necessary, if not time-consuming, business investment.
  2. Know your metrics – yes, now you know what you want to achieve. But in order for you to actually find out whether you are reaching your goals or not, you have to put the right metrics in place. For example, you need to decide whether average handling time, number of calls made, or even the number of B2B leads you are able to convert into a sale. This will serve as a key to crucial office decisions that you need to make.
  3. Know how to measure right – once you have the right metrics to take note of, next would be the measurement tools that you have to employ. It has to be done real-time, so you can better decide on what you should be doing next. It must be a system that fits your business well and that can be used by your employees properly.
  4. Know how to monitor – observing and recording the results of your appointment setting activities can be said to be as important as the tools that you use to generate the data. After all, how will you be able to figure out what you have to do if you fail to properly record what happened during a business call. That would be trouble for you.
  5. Know how to evaluate – the evaluation process, as well as the steps you need to take in order to improve your telemarketing campaign, is very important. You know that there is nothing perfect in this business, and if there is any way for you to be better, then you should take it. This might be the key to keeping your business running better now and in the future.

Yes, social media can help in generate good B2B leads. What is important here is that you know where to start and that you have other marketing tools to use in your lead generation campaign.

Getting no love on Twitter - Make your tweets look more gorgeous

Getting no love on Twitter? Make your tweets look more gorgeous

Getting no love on Twitter - Make your tweets look more gorgeous

Remember how the Twitter Timeline looks like? It’s sort of a live feed of thoughts by people you follow, and if you close your eyes, count to three and open them again, you’d see a new tweet updated. That’s right – it’s not exactly as pleasing to the eye as Facebook, because you practically see an endless stream of posts and there is a high likelihood of you missing a particular tweet.

Now if you’re a business marketer trying to gain attention on Twitter, that’s bad news. You all but have to compete with tweets of other people: close friends, celebrities, spammers, updates from subscriptions, and everything else that clogs up the timeline.

So how do you make people notice your business tweets?

  • Avoid slang and abbreviations – What you want to achieve is to distinguish yourself from a barrage of regular tweets. To do so, avoid using common slang words and abbreviations (do you really think using “AFAIK” instead of “as far as I know” is attractive?)

 

  • Use shortened links – You only have 140 characters to put your message out there, so you don’t want to use half of it on links alone. Use link shortening services (goo.gl or bit.ly) to save space. Also, make sure the link is worth the click; don’t just link for the sake of linking.

 

  • Easy on hashtags (#) – You can use a maximum of 2 hashtags per tweet to effectively channel your post into the target group. Any more than 2 hashtags crosses the border to being considered spam.

 

  • Leave space for retweets – Leave around 20 characters for people to retweet your posts with additional comments or mentions. Additional space saver: use symbols (e.g. replace “and” with “&”).

 

  • Don’t just tweet anytime – Buddy Media declares that tweets published between 8 AM and 7 PM on Saturdays and Sundays earn 30% more engagement from followers. Although your business may tweet outside the recommended timeframe, reserve all your best weapons for the right moments.

 

  • Proofread – The Twitter community is merciless when it comes to misspellings and grammar flaws, especially in a tweet coming from an institution or a famous company. Dedicate time (what is 60 seconds?) to review your tweet before publishing and save yourself from the humiliation.

 

  • Don’t shout – While it does capture attention, it’s for all the wrong reasons. The last thing you want your potential customers to think is that you’re arrogantly, desperately begging for attention – unless, of course, if that is true.
What Dr. Seuss can teach us about social media marketing

What Dr. Seuss can teach us about social media marketing

What Dr

When talking about children’s books, some of the titles surely to be brought up are The Cat in the Hat, Green Eggs and Ham, Horton Hears a Who! and How the Grinch Stole Christmas. These, among others, are classic tales written by an American author, poet and World War II hero named Theodor Seuss Geisel, most widely known in pop culture as Dr. Seuss

Dr. Seuss was not your ordinary storyteller dealing with common morals and lessons. He often touched issues on environmentalism, anti-consumerism, racial equality, and militarization. That makes it no wonder that his stories did not only appeal to the young but also to teenagers and adults alike.

Dr. Seuss was open in discussing his methods and motivations in writing. These nuggets of gold have been treasured as guiding principles in literature and public media. Either through direct quotations or passages in his books, his philosophies can be applied in social media marketing:

“I meant what I said and I said what I meant.”

One important ingredient in making an impact: sincerity. You have to own your words; otherwise people will persecute you and question your integrity. Before you put a word out, check if it really represents what you wanted to convey.

“The more you read the more things you will know.” <

Dr. Seuss wanted to promote reading among children, and for adults he acknowledges man’s innate thirst to learn. It’s hard to introduce concepts to people if you don’t have anything to give. Reading inspires, motivates and brews ideas so we can share them.

“Why fit in, when you were born to stand out!”

Social media is becoming so multi-faceted that the only way to be noticed is to be extremely unique. If your content doesn’t have that x factor, recognition will be a long shot.

“Be who you are and say what you feel because the ones who mind don’t matter, and the ones who matter don’t mind.”

Critics may decry your work, but they are not who you’re marketing for – it’s the audience who matters, and as long as you cater to their needs, you’re doing fine.

“Words and pictures are yin and yang. Married, they produce a progeny more interesting than either parent.”

Statistics will tell you that posts with photos gain more engagement, and common sense will tell you why.

“It is fun to have fun but you have to know how.”

Perhaps one of Dr. Seuss’s most famous lines, this just means that you are always allowed mixing enjoyment in achieving your marketing goals – in fact, sometimes it’s a pre-requisite to being effective. You just have to determine certain boundaries to remind yourself to stay on track.

Google+ or Facebook: Which Is Best For Lead Generation

Yes, we have all heard of the arguments raised by both parties with regards to social media tools. After all, when it comes to marketing, you need to have one of the best means to communicate your business to business prospects. Lead generation is the process of looking for new business prospects, and you can only do that if you have the right tools for generating B2B leads. Among the most popular ways would be through social media marketing. And here lies the question: Which social media network will bring you more results, Google+ or Facebook?

For most, this would be a no-brainer Hands down, they will say that Facebook trumps everything else. If we look at the numbers from Gigya, Facebook holds a fifty percent of the entire consumer market. Also, when it comes to business executives using social media to engage business prospects, only thirty-five percent of these executives are actively using Google to support their business. And when it comes to spending time on the network, the Google+ could not even keep their user for at least seven minutes, compared to almost seven hours that Facebook enjoys from its users. These are just some details that make us question whether Google+ can help us generate more sales leads.

This could be attributed mainly to that common rule in marketing that we all probably heard about – ‘whoever comes here first is the winner’. In this case, Facebook has gained a good ground against other social media networks. They have started the trend, made a name for themselves, cultivated its connections, as well as constantly tweaking their system. This, plus the high conversion cost users face when they move all their details to Google+, makes Facebook a stronger contender in the marketing and appointment setting game. This is also the reason why business executives and marketers are wary of switching social media networks. Most of their customers are in Facebook, so why switch, right?

As for Google+, no one is saying that you should just ignore it all together Certainly not me, even if I’m writing about Facebook’s lead in the market. To tell you the truth, you should embrace everything that can help you deal better with your market. If you have to work with a telemarketing team to do it, then by all means do so. Just take note of this, the focus of your marketing should be your audience. If you can figure out what your customers want, as well as come up with excellent offers, then there is a very high likelihood that they will do business with you. It is all about knowing what medium will get to them best.

This is not as bad as you think it is. I mean, you can always use both Google+ and Facebook together. Google+ can be a big help in increasing your search page rankings, while Facebook can serve as excellent communication tool. These two are great assets for any appointment setting campaign that you may organize.

Best Days For Lead Generation Posts On Facebook

For a lot of marketers out there, success in social media marketing depends a lot on scheduling. You see, no matter how much you post, announce, or display your latest products or services in the market, if there are no people viewing them, then all your marketing efforts will go to waste. That is the undeniable truth in marketing, and this is something that you really have to deal with correctly if you want to generate good sales leads. And the most basic factor that you have to resolve deals with the right schedule in posting content on social media, like in Facebook. So, where do you start with this?

When it comes to scheduling, social media posts seem to get good traction during the weekends, where most of the conversation by people takes place. Monday and Tuesday are all right, but definitely avoid Wednesday, where conversation is at its lowest. As marketers, you will understand the importance of getting your message across the most number of audiences. This is why you need to know when to post your message ideally. Without that working knowledge, then you are pretty much shooting in the dark on this. Make it a point to study where conversation about your business or industry is highest, and then use that time for your promotions. That will work.

Now, if you think that posting on Facebook often will get you the B2B leads that you are looking for, then think again. Too often, we fall into this frequency trap. A lot of social media marketing campaigns fail because they do not put into consideration the receptiveness of your market regarding your business message. The key here is not to pepper your audience with your content. One or two posts per day are actually very effective in getting you the desired results. Three or more posts in a day are routinely ignored by your prospects already. Besides, any more than that and Facebook’s optimization team will be penalizing you very soon.

Another that you have to remember when posting on Facebook:
your content must be short, packed with details, as well as compelling to your readers. It does not have to be that big or elaborate, but you should at least know just how important it is to get the details right in the most effective manner. Take note that the average Facebook reader will often ignore long article or posts. Rather, concentrate your efforts on snackable content. Most of these readers often check their Facebook accounts during their break, so you have to make sure that your content can be read effectively in as shortest a time as possible.

The power of effective social media lead generation and appointment setting will rest on your ability to create content that will compel your readers to do what you desire. Your company will benefit much from it. Sure, that may be a lot of hard work, but at least you have a good place to start for your marketing campaigns.

A depiction of Social Media Marketing through the exquisite mind of Bob Dylan

A Depiction of Social Media Marketing through the Exquisite Mind of Bob Dylan

A depiction of Social Media Marketing through the exquisite mind of Bob Dylan

With over a hundred songs under his belt, there’s no bigger icon in American music than Dylan. His immense popularity and influence in the 60’s up until today has been consistently cited by countless musicians as the benchmark for folk, rock and contemporary music. Yes, more than Elvis.

Besides, if The Beatles considered Dylan as a major inspiration, then he must have done in quite well.

But behind the glitz and glamour, Dylan was considered a philosopher, a poet, a painter, and an activist against social and political unrest. His songs, his poems and his drawings are testaments to his cultural impact.

With a similar impact in today’s world, social media has widely become an avenue for outspoken artists like Dylan to express sentiments and opinions, and as well as for the purpose of marketing and business relations. Here is an attempt to reflect social media marketing with some of Dylan’s most beloved songs:

Watching the River Flow (1971). With the sudden bang of social media, every thriving company is faced with one major question: is it beneficial for me to join this social media circus? What they have to understand, though, is that even though it’s popular doesn’t mean they have the obligation to fit in.

Like a Rolling Stone (1965). The point of social media marketing is to stir up the online community. One’s marketing efforts become futile when the idea posted online doesn’t have enough fumes to spark someone’s interest or open a conversation. The idea has to keep moving, it has to be passed on indefinitely; its success depends on how extensive it was accepted and shared by those who stumbled upon it.

Too Much of Nothing (1967). Of course, shareability is not the only principle that guides social media marketing. People only pass on things that they themselves have enjoyed, so in order for one’s company to sell like hotcakes, it has to offer something valuable and not an overload of stuff people don’t like putting up with.

Knockin’ on heaven’s door (1973). Joining the online social biosphere entails a great deal of risk. Companies would have to make sure that they would project themselves accordingly to the public, and they have to be accountable of everything they post. Being social means putting their company’s reputation susceptible to criticism and scrutiny.

Blowin’ in the Wind (1963). The goal will always be to understand and cater to the needs of the online supporters so they can assist in increasing a company’s popularity. But it’s not always easy to please people, that’s why online marketers must carefully examine social behavior and zero-in on what makes them happy. The answers are everywhere, they just need to find them.

FREE Virtual Event: Social Media Strategy

FREE Virtual Event: Social Media Strategy

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FREE Virtual Event: Social Media Strategy
This Friday, August 9

How to Use Social Media to Engage Customers, Drive Leads, and Increase Sales

Sessions include:

  • Social Media Ringmaster: Directing a Three-Ring Strategy—In our opening session, you’ll learn how to be a ringmaster who successfully navigates the three rings of the social media circus. We’ll also share key steps for developing a solid foundation for your social media program.
  • KEYNOTE: Why Social Media, Content, and Great Websites are Today’s Key to Business Success—Shelly Kramer will walk you through the basics of how social media and relevant content contribute to a vibrant online presence that will drive more leads and increase sales.
  • Ten Commandments of Social Media—If you’re looking to get started with some building blocks of social media, then our final presentation is for you. Broken into two sections, this session will provide five ways you can engage customers using social media, as well as teach five invaluable lessons you will never want to forget.

When you claim your FREE virtual event pass, you get access to:

  •     Three actionable sessions
  •     Live, interactive Q&A
  •     A fully stocked resource library, filled with special attendee-only extras!

Read more: http://www.marketingprofs.com/events/24/aug2013#ixzz2bAjGa5Ka

Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics

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If your LinkedIn Company Page is more than just a brochure and you use it to actually grow your network, as you should, then this latest update from LinkedIn should bring a smile to your face, or even elicit a little dance, for those among us who are reeeally into social analytics.

These new Company Page analytics are a vast improvement over LinkedIn’s previous “Page Insights” and “Follower Insights”. According to LinkedIn, the new analytics will help you:

– Identify the updates that drive the greatest engagement
– Filter engagement trends by type and time period
– Get more detailed demographic data about your followers
– See the growth of your follower base and benchmark it against similar brands

The Next Web shows a few screenshots to give brand and social media managers an idea of what the tool delivers:

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“A huge amount of information is given to detail the engagement for each post, including the total number of impressions, clicks and interactions…Nestled underneath is a a graphical overview of  the performance of each update over time, split into impressions on the left and engagement on the right. Each line graph is split between organic clicks and those achieved by Sponsored Updates – a subtle nudge towards LinkedIn’s premium features. It’s also worth noting that the filters on the right can be used to look at clicks, likes, comments and shares specifically too.”

You can read the complete Next Web article here.

Twitter Lead Generation Cards – Its Impact In Marketing

 

It seems like Twitter is adding a new weapon for social media marketers looking for new sales leads. Called the Twitter Lead Generation Cards, this new feature enables users to share their emails with the brands that they tweet. It basically works as a landing page, but using the Twitter network as the frame. This can provide companies with an additional source of information to aid their lead generation efforts. And one of the most important data that a marketer will need comes from a customer’s email address.

In the world of social media marketing, getting your customers to provide your personal (but necessary) information can be near hard. Unless you have a strong relationship with your customers, not to mention a reliable online network to anchor your interactions with, then your appointment setting team will have a hard time. With Twitter’s newest feature for marketers, the task has become much easier. All that remains is for you to integrate this feature seamlessly into your overall B2B leads efforts.

Mind you, do not assume that you have to rely solely on Twitter now. You also need to step up your marketing efforts in all mediums that you are utilizing. If you send emails, improve on it. If you have a telemarketing team, work closely with them. Social media marketing is just one part of a total marketing campaign. You have to work with everything you have if you want to succeed in lead generation. And that is a fact you need to accept.