With things constantly evolving in marketing, keeping up with the latest developments can feel like a full-time responsibility. That’s why we publish materials and resources that help you navigate the ever-changing marketing landscape. We want you to gain insights needed to drive results.
Here’s a list of our most popular eBooks. These serve as excellent references on various areas of modern B2B marketing—from how-to guides and best practices, all the way to industry trends and benchmarks.
So, browse through the selection and dive into a topic you like or include all titles into your reading list. These hot reads will help you become a better B2B marketer.
#1 Weeding Out Junk Leads With Predictive Lead Scoring
Not all leads are created equal. At any given moment, some leads are more qualified and sales-ready than others, while some will never become your customers. Assigning lead scores helps you manage and engage leads effectively. But, as the buying cycle becomes ever more complex, traditional ways of scoring and ranking leads are now starting to grow obsolete.
This eBook is a short primer to predictive lead scoring. Predictive lead scoring greatly extends what lead scores can do, and this guide teaches you everything you need to know to start using it in your marketing program.
#2 Why You Should Bet Your Money on Digital Marketing (And Win)
If you’re still holding out on digital marketing for some reason, this eBook will change your mind. Packed with real-world trends and statistics, this guide builds a solid argument for developing and executing a digital marketing strategy right now.
This whitepaper shows the value that digital marketing delivers. It talks about which tactics to focus on for different business stages and strategic goals. Most importantly, this guide helps you build a winning digital marketing strategy from scratch.
#3 New and Improved Ultimate Lead Generation Kit to Jumpstart your Business
Modern B2B lead generation can feel overwhelming and daunting to even the most experienced marketers. There’s simply too much in the way of information, tools, tactics, and strategies.
This latest edition of our lead generation kit untangles the complexities in the art and science of acquiring leads. It’s a step-by-step guide to building a fully-functioning lead generation engine. With this eBook, you’ll learn the lead generation process and the role that each lead-generating channel plays, as well as how to tie everything together with the right platform and people.
#4 15 Brilliant Web Design Hacks That Convert Traffic into Leads
Your website and landing pages are excellent sources of qualified leads. But it takes the right balance between content and design to maximize web conversions.
With the 15 web design practices cited in this eBook, you’ll be able to boost the number of leads generated from your web traffic. The 15 practical tips have been hand-picked based on solid science and concrete results, focusing on various design elements that influence conversions.
#5 40 B2B Sales Email Templates for Every Situation
Writing email copies for B2B sales takes up time and resources that are better spent elsewhere. To save you the trouble of crafting compelling sales emails, we’ve compiled 40 ready-to-use email templates in this downloadable PDF.
These 40 templates include emails for cold outreach, following up, lead nurturing, influencer marketing, and other situations that require email communications. These are proven email copies that have generated very good open rates, CTRs, reply rates, and conversions.
#6 Content Calendar Template
Content calendars translate your content marketing strategy into a workable plan. It’s a crucial component of any modern marketing program. Without it, you’re part of the 34% of marketers who don’t have a documented content marketing plan.
This downloadable content calendar template saves you the trouble of creating one from scratch so that you stay focused on producing compelling content.
#7 150+ Software/Tech Marketing Stats to Help You Plan for 2018
Although we’re already well within 2018, this eBook remains a valuable reference for marketers in the software and technology space. There’s still plenty of insights and ideas that the previous year can teach us.
We compiled this eBook by digging into more than 60 industry reports, selecting numbers that matter in planning and strategy development, and organizing the stats into 35 actionable insights.
Rebecca is the Business Development Executive at Callbox. She spearheaded successful projects in leveraging brand visibility. A vivid marketing blogger and a goal-oriented leader who enjoys sharing tips and stories.
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In a White House dinner for Nobel Laureates several decades back, JFK famously said, “I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered together at the White House, with the possible exception of when Thomas Jefferson dined alone.”
No disrespect to JFK, but this year’s Dreamforce, which is only a week from now, could be the single biggest gathering of influential tech and business minds outside of when Steve Jobs and Bill Gates dined together.
Funny thing is, that does not hint even a morsel of exaggeration.
It’s not often that mere mortals like us get to rub elbows (and perhaps, exchange numbers) with industry leaders and trailblazers, scientists and advocates and all the people we look up to such as Marc Benioff, Melinda Gates, Mark Cuban, Tony Robbins, and the head honchos of top companies and startups alike. It’s not often that we get to talk and compare notes with thousands of other people who speak the same jargon. If there’s no adjective that combines mind-blowing and awe-inspiring and electrifying with a dash of humbling, it’s about time they made one. Or they could just turn Dreamforce into that adjective.
Of course, Dreamforce is also the best venue and provides the best excuse to become a sponge and be curious – there are thousands of sessions to choose from and hundreds of hours of keynotes and trainings and workshops it’s like a Disneyland for tech guys and entrepreneurs. Even the rule here is elementary: Be so curious it borders on being stupid. Don’t worry, most participants are too busy learning every bit they can to judge.
Incredibly, that’s not the main reason the Callbox team is invading Dreamforce 2016.
More importantly, the Callbox team would like to take this opportunity to meet and thank our past and current clients for trusting us with their business, as well as win over potential partners who just have a couple of questions to ask. We would really appreciate to get up close and personal with you. So if you want to know about our latest innovations or how we’ve managed to lead the pack in lead generation especially for IT and software, you know where to find us starting October 5th. Don’t worry, we’ll make ourselves – and that includes our CEO, Rom Agustin, himself — available to you.
Coffee and leadgen sound just about right, and they’re on us.
Now, let’s walk the walk. We’re coming because of you, and we’re not asking much except for a minute of tete-a-tete. Who knows, signing up here could be one of best decisions in your life.
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“A rock star, a politician, and an entrepreneur walk into a bar…”
No, that’s not an introduction to an oft-heard bar room joke. That’s just a highly possible scenario in one of the most anticipated and participated tech events in the world – Dreamforce. On October 4-7 this year, the streets in downtown San Francisco are expected to swell from almost 200,000 participants not just from California and the US, but all over the world. And yes, some of them are rock stars, political figures, and business leaders.
What is Dreamforce?
Dreamforce is an annual customer conference hosted by Salesforce, a leading customer relationship management (CRM) and Software-as-a-Service (SaaS) provider. It is also one of the largest gatherings of sales and marketing and tech people, IT professionals, developers, startups, entrepreneurs, executives, and pretty much anybody, actually, who’s interested in improving their company in terms of systems, processes, innovation, and of course, ROI. It’s a one-of-a-kind customer forum made up of more than 2,000 sessions and hundreds of hours of keynotes, trainings, and demos. Hillary Clinton, Colin Powell, Sir Richard Branson, Metallica, Red Hot Chili Peppers, The Foo Fighters, and Bruno Mars have all graced an edition of Dreamforce. Really, it’s part conference, part festival, part concert, and part social gathering.
The Dreamforce website promises that, “… you’ll learn, connect, and grow. You’ll mingle with thought leaders, industry pioneers, and thousands of your peers, and you’ll walk away with knowledge, connections, and memories that last a lifetime. Best of all, you’ll have the time of your life…”
Great PR job by Dreamforce, but don’t take their word for it.
Be there and see and experience it yourself.
See, the Callbox team is also going to be there. Being one of the most trusted and recognized leaders in B2B lead generation, we thought you might want to personally ask us how we’ve managed to exceed our clients’ expectations year in and year out. Four of our executives, including our CEO, Rom Agustin would relish the opportunity to talk with you about the Callbox brand of lead generation, our vaunted SMART Calling program, the very efficient Callbox Pipeline Lead Nurture tool, or just about anything marketing. If you are or have been a client, we’d also love to meet you there and thank you for the partnership. Coffee’s on us!
And oh, did I mention one of the best live acts in the world is going to be there, too? Yes, U2 (Bono and the rest of the gang) is headlining DF16.
Believe me, I’d happily part with a few hundred dollars in exchange for a week of learning about the industry, getting all the product updates, and meeting like-minded people. Of course, getting a Dreamforce certification plus the possibility of snapping a selfie with Bono could’ve been reasons enough.
The Callbox Team will be there October 4 to 7. Schedule your meetup by clicking on this link:
We can’t wait to meet you!
Read more Callbox News and Events today!
Or get the latest updates on The Savvy Marketer’s Blog
– by Mark Vurnum –
Is your business looking at sales lead generation? Like many businesses getting the right type of business lead generation into your business is the key to its success. In this article we will look at business to business lead generation and the types of methods you can use to generate your own sales leads.
There are a number of ways to generate your own sales lead. Below are the five key methods to sales lead generation.
1) Use direct mail. Direct mail is a great way to contact your prospects to turn them into sales leads. Using a simple offer letter and sending it to your prospect could turn it into a sales lead. However, the best type of prospect to use this method on is your existing customers. By sending them an offer that is just for them for a limited time, will result in more sales for your business without having to generate a new lead. New leads are expensive to generate, so first and foremost you should approach your existing customers to generate more business.
2) Use the internet. Got a website? Earn much money from it yet? Over 83.2% of small businesses are not making any return on investment from their websites. This is due to them not setting them up correctly to generate sales leads. Online business lead generation is the quickest, cheapest and most effective way to get more business. With email free to sent, you can use it to generate both sales from existing customers and also use it for sales lead generation.
It is important that you set up your website correctly to get leads. You will need an auto responder to capture data and be abler to broadcast new messages to your visitors. Auto responders are cheap and cost from $20 a month; however I wouldn’t recommend using the free services as they are usually unreliable and carry advertising that may distract your customer.
You will need to use a special report to grab people’s attention and get them to part with their details. A special report is a simple guide, like this article, to give some useful information regarding your product or service.
3) Use competitions. Why not run a competition to get visitors to your website or showroom? This tactic is a great way to generate leads for your business. Simply offer a prize in return for their details and ensure that to take part they must visit your website or showroom. You can easily get them to find a special code on your website or complete the form in your shop or showroom to enter. This works really well if you combine it with a special entry offer too. Such things as a big reduction to get them to buy their first purchase from you.
4) Trade shows and exhibitions. These are great places to find more sales leads because the visitors have made the effort to attend the show, so they are interested in what you have. The key to successful lead generation program is to run a competition and capture as much data as possible and then approach the sales leads after the show. Very few companies actually do this, yet it the most powerful way to maximize a trade show or exhibition.
By allowing the visitor some time to breath after all your competitors attacked them at the show means that they are more likely to be receptive of what you have to say when they are in the comfort of their own home or office, when they attend a trade show or exhibition they are on guard as they know they are going to be sold to. By not selling to them and following up after the show you will get more sales leads.
5) Articles. These simple documents can generate tons of new sales leads into your business. All you need to do is sit down, write an article or two about your business and then submit it the hundreds of article directories there are on the internet. This will get you traffic to your website and as long as you have the data capture page there, you will capture new sales leads.
All in all to ensure that the lead generation services conducted by your lead generation company are successful, you need to ensure you use more than one channel of marketing. If you find a channel that works then increase the exposure of that medium. Sales leads are easy to find all you need to do is ensure you set your proposition correctly to grab all the data you can and get the best value for money from your marketing. Sales lead generation does take some time and planning to execute, but if done correctly can reap the rewards and generation hundreds of new sales leads for you business every month for many years to come.
To increase sales productivity, Callbox provides support to its clients by giving their sales teams access to a full stack of sales and marketing tools that drive up lead conversion. Equipped with decades of marketing expertise and powered by intuitive sales technology, Callbox helps companies grow their business exponentially.