In a bid to sell software solutions, IT managers resort to a myriad of effective techniques and instruments to market their products. A compelling brand image is important in the same way as having a compelling message forwarded to your prospects.
Too often, however, challenges stand in the way in relation to B2B lead generation. Indeed, marketing IT products is far different from when you are selling perishable goods. Your main objective is to market solutions that work in the long-term and produce intended results along administrative and operational lines. But the real grunt work revolves around the use of effective platforms and implementation of lead generation strategies.
Software leads are no doubt difficult to handle. And it is important that marketers leverage key strengths in order to produce and nurture them for a possible partnership. For many, multi-channel lead generation is still the way to go.
Check out these tips to maximize your software marketing experience and acquire a good set of quality B2B software leads.
Targeted emails. No one can downplay the role of direct mail in driving conversion goals because of its consistent effectiveness in terms of molding B2B relationships. And when it comes to selling IT and software products, emails still exert profound influence over a decision maker’s willingness to buy. This is because emails can be personalized depending on the audience you intend to target.
Telemarketing. Cold calls are the most challenging part of in terms of generating B2B leads. But if you know how to conduct them well, they can produce a good deal of prospects for your sales pipeline. What’s more, B2B decision makers feel more at home with telemarketing which centers on professional discussions.
Lead analytics software. Equally important to producing software leads is tracking them. Knowing whether a prospect is willing to engage you further in the sales process can help in conceptualizing and optimizing marketing strategies.
Blog optimization. Another thing to consider in B2B lead generation is your company blog. Effective lead nurturing is impossible without possessing an online platform through which you can present your brand to potential B2B partners. However, it matters the most if you provide your blog with content that keep existing prospects hooked until a sales appointment is set.
These are the essentials of a campaign to generate software leads. Then again, implementing them is another challenge, one that can be easily taken up by a competent B2B firm with a proven track record in lead generation and appointment setting for the IT and software industry.