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Callbox the largest commercial cleaning prospector

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Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners. Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services.

Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. Callbox representatives communicate with top level management and decision makers of various prospect industries and establishments, offering cleaning for commercial facilities of all sizes and types, including office complexes, commercial headquarters, financial institutions, industrial facilities, and medical enters.

Callbox started serving the commercial cleaning industry in January 2006 with Cleanway International, located in Hoffman Estates. Today, Callbox still handles the Cleanway account along with 34 others, proving its confidence in the Callbox team’s ability to deliver desired business results. Aside from lead generation and appointment setting, Callbox also arranges phone appointments and delivers market research.

Commercial cleaning is one of the largest service industries in the world. With companies and organizations recognizing the importance of the appearance of their establishments in marketing an impression to customers, the demand for excellent cleaning services is now greater than ever. And so is the competition to satisfy this new wave of demand. Callbox has succeeded in reaping the lion’s share of new demand for the commercial cleaners they serve, all of which have increased the size of their business as a direct result.

Callbox nominated in Contact Center World’s Best for March 2010

Callbox nominated in Contact Center World’s Best for March 2010

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Los Angeles — Callbox has received another nomination at Contact World’s Top Ranking Performers Awards for Contact Centers in 2010. Once more, the company is poised to be named as one of the best contact centers in the world in the outbound campaign category. The nomination recognizes Callbox’s creativity and excellence in integrating outbound communication tools and superior delivery of world class service.

Callbox won the same award in 2009. Contact Center World’s Top Ranking Award is given to a call center that exhibits the best practices in the industry. The award recognizes the contact center’s unparalleled vending practices and customer service.

Short-listed finalists are chosen by world-renowned industry experts. To serve as a judge, one must have held a minimum of 5 years managerial position in a contact center or a similar industry. This year’s judges come from insurance companies, banks and investment firms.

Callbox is an award-winning full service sales and marketing firm that provides global market access via direct marketing, web marketing, sales support, database services and advanced sales force management.

Callbox provides foreign and domestic market access to leading industries such as software, information technology, financial, medical and business services. Today Callbox has contact centers across the globe–South America, Europe, Asia and Australia.

Best ICT company in 2007

In 2007, Callbox was awarded the Urban Leadership Award by the Canadian Urban Institute as the “Information and Communications Technology Champion” significantly accelerating the city’s growth and welfare as the largest and fastest growing employer in the city.

In 2008, Contact Center World chose Callbox for the “Best Top Outsourcing Award, Outbound Category”. Previous winners of Contact Center World Awards are StarTek United States (for Best Community Spirit), Albridge Solutions (Best Small Contact Center Category), Quantum Multimedia Communications (Best Medium-size Contact Center Category) and Whirlpool Customer Experience Center (Best Large Contact Center Category).

The Myth about SMM for B2B Lead Generation

The Myth about SMM for B2B Lead Generation

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There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions.

However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships.

Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. Other than that, marketers use up to six different social media platforms and, compared to previous years, have increased their usage of such platforms.

In addition, content marketers are focusing more on brand awareness. Social platforms are especially suited for this, given that 93% of marketers (based on the same study) apply content-based demand generation strategies.

These numbers debunk those in other studies that maintain a pessimistic view about social media. In your case as a B2B solutions provider, it is high time to ride the numbers and optimize your content marketing online with these basic steps.

Link up with LinkedIn. At least a majority (or 91%) of B2B marketers depend on LinkedIn for their SM activities. Moreover, they find the site the most effective in terms of generating high-quality B2B leads. This is mainly due to its function of fostering professional relationships and allowing businesses to explore better business opportunities via its blogging platforms and advanced search option.

Present yourself via Slideshare. Slide presentations are among the best and widely-used content options, mainly because they are an engaging way to maintain audience retention. Via Slideshare, they are also effective in giving advice and other information to your intended demographic. So, remember to give provide links to your Slideshare account and put up timely presentations that cover most B2B issues.

Start stumbling. StumbleUpon offers numerous possibilities. Most well-known as a social bookmarking and SEO tool, the site can be leveraged for content curation and lead generation. If you want quality traffic towards your site, you may want to start “stumbling” now.

Forget what other marketers say, SMM is still hot as a freshly baked pie. But it is not easy though as you may need the services of a competent B2B marketing firm to handle your SMM metrics and increase your online conversions.

Crafting a B2B Appointment Setting Formula that Never Fails

Crafting a B2B Appointment Setting Formula that Never Fails

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In terms of generating sales and realize revenue growth, there is a constant need to optimize one’s appointment setting process. This is because business engagements with interested partners facilitate their transition to paying customers. But no doubt the process itself harbors a few complications here and there.

Firstly, one can assume that not all sales leads actually translate to actual purchases. This is an issue for a lead management system to tackle. However, since appointments entail head-on engagements with prospects, it matters if your salespeople have the proper qualities in terms of audience interaction.

It is also important to consider that effective B2B appointment setting depends on key sales facilities. The latest in CRM technology has to be installed so that leads can be better managed.

While these can be set, they also entail expenditures on staff trainings and system upgrades. Without proper oversight, these investments might just degrade your sales process, culminating in a failure to reach sales goals.

Failure is never an option and that is why businesses should focus on establishing sustainable strategies that can last long. Here are some useful tips to help you do just that.

Consider the time element in your engagements

It is crucial that your sales staff know the appropriate time to set appointments with their prospects. Usually, the ideal period in which to make contact is during lunch or around 8-9 am.

Follow up with email

In telemarketing, emails complement your prospect engagements. Your mails must have new information that was not yet discussed during the initial contact. To gain another engagement means keeping your prospect interested, best done through free ebooks, informational materials and invites to company webinars and trade shows.

Influencing comes first

It would seem the best approach to sell in the initial contact. But this often backfires, leaving your campaign on a difficult position to compensate for a rejected appointment. Marketers should remember that the sales process takes a long time before a prospect decides to buy. During such time, it is imperative to introduce your prospects to the types of capabilities you possess that other service providers don’t.

Be persistent but remain patient

The sales process takes a long time indeed, but this fact should not stop you from setting an appointment with your prospects. With a lot of hard work and dedication to your company’s goals will you truly attain realistic results in your B2B appointment setting.