NAU Solar Leads: How much do solar leads cost

How much do Australia solar leads cost?

According to abc.net.au, based on the report from the Energy Supply Association of Australia, Australia has the highest rate of household solar panel installation in the world.

More and more residential and businesses in Australia are buying solar panels because of its benefits.

  • It is a safe and clean source of energy.
  • The solar panel is more affordable.
  • Solar energy helps save natural resources.
  • Solar energy usage reduces import of fossil fuels.
  • Water consumption is reduced.
  • There is no waste generation when solar power is used.
  • No pollutants generated, so costs involved in complying with environmental regulations can be avoided.
  • It can save thousands of money.

Because of these benefits, the demand for solar panels is expected to increase to 50% by the year 2020. It also helped because Australian government is encouraging homeowners and businesses to use solar power by introducing rebates and incentives to those who are using it. No wonder more and more new companies would like to market solar panels. Because the competition is tough, many solar companies are looking for ways to increase the number of leads to increase their revenue and refrain from bankruptcy.

Related: Where to buy marketing list for solar?

But for a solar company who would consider outsourcing their solar lead generation campaign? Ideally, how much should solar leads cost?

When you choose to buy solar leads, you’re aiming for quality. Many lead generation companies are claiming they offer the best lead generation service in Australia for delivering high-quality solar leads and an increase in ROI.

A lead provided by companies who offer lead generation service is a potential prospect. Meaning, most of the time, they are only looking for opportunities for you to talk to a qualified prospect but the selling part is up to you. So I don’t think the focus should be on the amount you paid per lead but on how many leads were converted into a sale.

Related: B2B Sales Leads Negotiations? You Can Do It Like A Pro

Let’s say you sign up for a 3-month contract with a B2B lead generation campaign, and you paid for 15,000 AUD. They delivered 25 leads for you and you converted 5 leads into a sale.

In an article from choice.com.au, according to the Alternative Energy Association (ATA), the overall average cost of a fully installed 2.0kW system, before rebates and discounts, in 2013 was roughly $4400. But larger systems will cost more – in our 2014 solar survey, we found on average our members paid $8243 after all rebates and discounts.

Now let’s do the math.

  5 leads

X $8243

$41,215

Note: You need to consider your effort including a site visit, etc; the installation and the payment of your technician, etc.

Related: The Solar Leads Life Cycle [INFOGRAPHIC]

Bottom line is what’s important is the quality of leads delivered to you by an outsourced lead generation company. Paying $15,000 but getting $40,000+ in return can be considered a good ROI. So it’s best to research first for companies who can provide you with quality leads that are easily converted rather than paying low but getting very low ROI.

 

 

Here’s How Callbox Helps a Solar Company Increase their Sales

Learn more how we get qualified solar leads for our clients

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

NAU Solar Leads: How much do solar leads cost
4 Steps to Successful Inbound Lead Generation for Financial Sectors
4 Steps to Successful Inbound Lead Generation for Financial Sectors

4 Steps to Successful Inbound Lead Generation for Financial Sector

4 Steps to Successful Inbound Lead Generation for Financial Sectors

Many marketers, not only in the financial sector but from different industries, are doing both outbound and inbound marketing to generate leads for their business.

An article from Forbes mentioned that internet engagement is considered the new trend in the financial industry. Nowadays, the millennial are more open to investments but would want for financial advisors to connect with them online – social media, blogging, etc.

An effective marketing campaign can generate quality leads and ROI. However, if you are into financial sector and your lead generation campaign is struggling to deliver as expected, here are the 4 easy steps to revamp your inbound lead generation campaign.


STEP #1: Re-establish your ideal customer.


By re-evaluating your customers you’ll be able to identify your best customers and focus on targeting the ones that are best fit for your business.

Evaluate the following:

  • Which from your customers can benefit more from your business?
  • Know their behavior – their likes and dislikes.
  • What platform or channel of communication do they usually use?

Related: Australian Prospects Preferred mode of Communicating By Statistics


STEP #2: Decide how much of the company’s total revenue should come from your inbound marketing.


As part of your marketing strategies, you should identify how many percent of your company’s total revenue your inbound marketing campaign is responsible for. By doing so, you’ll be able to identify how much budget and effort should be spent on it that can help them reach their target.

Related: Inbound and Outbound Marketing: Match Made in Heaven


STEP #3:  Define your target figure.


When defining your target, make sure to set a realistic goal.

What to consider when setting a goal?

  • Which type of customers do I want more moving forward?
  • What is the value of my products or services to my customers?  
  • Which of my products and services are fit for my customers?

TIP: Consider the length of your customer’s sales cycle in order to hit your target on time.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?


STEP #4: Align your sales and marketing team


Identify the responsibilities of each team. For example:

Marketing team to do the following:

  • Attract customers through content distribution and blogging.
  • Promote contents or blogs on social media and turn followers into leads.
  • Convert them into leads by gathering information through forms, CTAs and landing pages.
  • Submit these leads to the sales department

Upon receiving these leads, the sales team will:

  • Follow up these prospects through email or call
  • Build a relationship and nurture these prospects until they’ve reached the final stage of their buying process.

Winter is here. Many businesses in Australia including the financial sector are expecting a drop in sales during these months. So, what are your lead generation goals for the remaining months of the year?

 

 

Learn how to increase the numbers of your 

qualified financial leadsDial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

What are some best practices for SaaS lead generation

Answering Quora: What are some of the best practices for SaaS lead generation?

What are some best practices for SaaS lead generation

A Quora member asked, what are some of the best practices in SaaS lead generation? In this article, I will discuss the 5 best practices for SaaS lead generation that, based on our experience, can increase leads and generate higher ROI.

First, let’s try and understand what SaaS application and why some say it can increase ROI.

SaaS application, web-based software, cloud computing solution, on-demand software or hosted software, wikipedia defined it as a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

Many companies such as Microsoft, Salesforce, Oracle, etc provide this type of solution.

Advantages of moving to SaaS application:

  • Backup and storage
  • Disaster recovery
  • Accessibility
  • Easy to manage

Here are the 5 Best Practices for SaaS Lead Generation

#1. Marketing automation and Multi-channel marketing

With multi-channel marketing, you are present wherever your prospects are. Be it on email, social media, voice, web, mobile and chat, it is important to reach your prospects wherever they are to increase user engagement.

Automating every channel allows you to know the problem, which marketing strategy has better results and which one isn’t working well by analyzing their stats. Read more Australian Prospects Preferred mode of Communicating By Statistics

Because of this, you will be able to provide a solution. Same goes with webmechanix. With multi-channel marketing and marketing automation, they managed to identify the problem and provide a solution. As a result, they managed to have:

  • A 77% decrease in cost-per-lead (from $130 to just $30)
  • A 35%+ conversion rate increase in live chat engagement

Related: Top 3 Benefits of Multi-Channel Marketing Every CEO Must Know

#2. Lead nurturing

With lead nurturing, you are building a relationship with your prospects walking them through every step of their buying journey until they’re ready to purchase and do business with you. Lead nurturing, although considered a long-term strategy but provides better result because the relationship built is based on trust.

Related: Don’t Just Blast Cold Email Picthes, Nurture and Win Customers [VIDEO]

#3. Referral program

As a consumer, we all tend to consider a recommendation especially if it came from a family member, a friend or a colleague. How to have an effective referral program?

Provide better customer service. A good service doesn’t end when a prospect purchased the product. Especially for a software company, where you’ll encounter problems and issues every now and then.

  • Ask for testimonials and publish it on your website and through social media.
  • Ask your customers to refer you to their family, friends, and colleagues. You can create an incentive program for this one. Whether you give money, discount or freebies.

Related: Show Customer Care with Inbound Lead Qualification

#4. Inbound and content marketing

For a software company, it’s not just about creating high-quality contents and publishing them online. In order for your audience to be interested, you need to create contents with purpose and publish it at the right channel for the right prospect at the right time.

Write a personalized content focusing on the possible problems your prospect might encounter so they can relate to it. What else? Provide solutions on how to overcome these problems.

Related: Inbound and Outbound Marketing: Match Made in Heaven

#5. Cold calling and appointment setting

Whether you decide to develop your own team or outsource a B2B lead generation company to handle your appointment setting campaign for you, this is one way to generate leads for your business and increase your ROI.

Higher ROI is what every business is looking for. However, marketing SaaS is different. Understanding your product and how can your prospect benefit from it is more important than anything. So use these proven best practices for your SaaS lead generation campaign and see an increase in your leads and ROI.

 

 

How to have qualified software leads in Australia without a hassle!

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New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Why Marketing Automation Makes 2017 easier for StartUps
For Effective Lead Nurturing, which do you Prefer- Predictive or Power Dialers
Little Known Ways to Hassle-Free Telecom Lead Generation

Little Known Ways to Hassle-Free Telecom Lead Generation in Australia

Little Known Ways to Hassle-Free Telecom Lead Generation

  • Getting hold of the right decision maker
  • Sending the right message to the right market and targeting the right audience
  • Product knowledge and training
  • Different people are involved in the decision-making process
  • The different buying stages and how their purchasing decisions are made

These are the common obstacles that every telecom sales reps are facing. Because of the evolving world of marketing, many telecom companies are struggling with their lead generation because of ineffective ways to engage with prospects and acquire leads.

Here are some of the hassle-free ways to generate telecom for your business.

Do your homework.

Before you decide to pick up the phone or send your prospect an introductory email, make sure to research about them. Find out what are the possible problems that they’ve encountered that you can offer a solution? What would they be looking for that you might have?

Related: IT and Software: Mastering Product Knowledge Before your First Sales Pitch

Create a social media campaign.

According to Australian Bureau of Statistics Population Clock, as of July 2017, there are approximately 24.6M Australians. 70% of them are active Facebook users and around 3M monthly are active Twitter users. Buyers spend most of their time researching products through social media.

TIP: When doing social media campaign, don’t just let anyone from your team handle it. Having someone who has experience and is knowledgeable about what she’s doing can do her job well with less supervision and with a faster result. Make the most out of your social media campaign and turn followers into leads.

Related: Twitter Marketing Lessons for IT and Software Marketers

Publish informative contents.

Content marketing is considered traditional marketing. But, according to Demand Metrics, it can generate as many leads as your other marketing campaigns.

TIP: Technology is evolving. So when you create contents, make sure it speaks about the present or the future that can educate your audience. Find out about their current problems and provide tips and solutions on how your prospects can solve them. Start with this guide.

Telemarketing

Whether you decide to create your own team or outsource a B2B lead generation company to handle your lead generation campaign, it is important to reach out to your prospects through calling. Telemarketing can help supply warm leads that can be easily converted into sales. You can use telemarketing in different ways.

Follow up prospects who:

  • Have opened your email
  • Have replied to your email (expressed their interest and would like to discuss it)
  • Failed to open or reply to your email and check if they received it.
  • Make calls and provide warm, sales-ready leads for your business.
  • Can update your database while looking for leads.

Related: Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

Referrals

Referral selling is the most effective lead generation strategy. Why? A simple word of mouth to a family member, a friend or colleague about your product or service is more likely to turn into a customer because it came from a satisfied customer.

TIP: Focus on providing good customer service. Provide ways on how your customers can contact you whenever they have issues about your product or service.  Better yet, try to reach out to them once in awhile to check if everything’s doing fine. They’ll appreciate it more.

Related: Don’t Just Blast Cold Email Picthes, Nurture and Win Customers [VIDEO]

Marketers would want to reach a wider audience. In order to enhance your lead management and nurturing, it is important to implement not just multi-channel marketing but don’t hesitate to include cross-channel marketing as well. Integrating campaigns that are running individually will help you analyze the effectiveness of every channel – voice, email. Social, web, mobile, and chat of your marketing strategies.

 

 

How to have qualified IT and Telecom leads in Australia without a hassle!

Fill in this short form or dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
What to Expect when you Outsource your B2B Lead Generation Processes

What to Expect when you Outsource your B2B Lead Generation Processes

What to Expect when you Outsource your B2B Lead Generation Processes

 Keeping in mind that ROI maximization is an important marketing goal, businesses are opting for better ways to streamline basic B2B processes like lead generation.

Many B2B lead generation companies that provide different strategies for acquiring high-quality B2B leads. It is just a matter of knowing which strategy works best for your business. Making a decision as to which one to consider is complicated if not financially exhausting.

You will have to step up your market research initiatives and set up an automated marketing system to keep track of your prospects as they progress through your sales pipeline is a staple efficient lead nurturing; still, you will have to make hefty investments. Check out, The Four P’s Of Sales Leads Nurturing.

However, most of the time automation isn’t really enough. You would need hands-on expertise to make sure your lead generation efforts are not put to waste.

B2B outsourcing, contrary to some, still professes a high level of discipline and professionalism whatever industry they are working with. Many businesses still think outsourcing as a cost-efficient way to boost B2B performance. Even now that market vibrancy has reached a point of high activity and competitiveness, outsourcing continues to be a viable option any business to compete in the market.

If you haven’t made a decision yet whether to hand in your lead management and sales processes to an expert, consider these following points on what to expect when you outsource your lead generation campaign.

Quality over Quantity

Whenever a B2B lead generation company hand over a lead to you, they provide business opportunities for your sales team to convert into a closed sale. However, most of the time, their clients think more leads means more closed sales.

According to frontspin.com, 47% of B2B marketers mentioned that only 4% of marketing leads actually closes because leads need further qualification before it can be passed down the sales funnel.

Having qualified sales-ready leads means your sales team will not waste their time following up on prospects that aren’t really interested in buying from you. Here’s how to identify if a prospect is worth pursuing?

An Experienced Team

B2B lead generation companies invest in their employees. They make sure all team members have the following qualities.

  • Professional sales people
  • Have experience in sales and marketing
  • Passionate about what they are doing
  • Knows how to identify a good lead
  • Cares about the prospect’s interest
  • Honest and optimistic
  • Good listeners

Here’s why you should leave your lead generation campaign to the expert?

Have the right tools.

B2B lead generation firms know the importance of client transparency. They provide their clients access to their tools to keep track of their leads. Monitoring and managing of leads are important. As well as knowing what’s going on in your lead generation campaign. Tools provided by lead generation companies provide results that allow not only their clients but their team as well to evaluate and find out which of their sales and marketing efforts are working and which one is not.

Related: 20 FREE Marketing Tools to Get your Brand Out There

Lesser responsibilities.

There is always a constant need of balancing your company’s priorities. With outsourcing, your sales team will be able to operate important marketing and administrative tasks without neglecting the quality of leads that are coming in and just focus on the leads that convert. Face it. We all need a few extra hands. With a B2B firm doing the cold calling, telemarketing and appointment setting for you, you will be able to focus on the more important administrative task to help your business grow.

Related: How to Get Targeted Business List in Singapore with the Help of Outsourced Lead Gen Company?

Continuity.

When you partner with a B2B firm, your core business processes can go uninterrupted. High levels of uncertainty complicate the B2B industry and solutions are needed to keep the operation running smoothly whatever event might transpire. With B2B outsourcing, aside from having consistent leads handed down to your team, you don’t need to worry about extra manpower to reinforce your lead management and lead nurturing in the event of sick leaves and vacations among your in-house staff.

Related: The Four P’s Of Sales Leads Nurturing

In B2B outsourcing, what matters most is the performance in your lead management and where to put all of your telemarketing efforts. Hiring a firm to do these responsibilities on your behalf is a sure step towards maintaining a firm support for your business.

 

 

Learn how to increase the numbers of your Qualified LeadsDial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Why Lead Generation is a Sound Investment for Australia Financial Services

Why Lead Generation is a Sound Investment for Australia Financial Services

Why Lead Generation is a Sound Investment for Australia Financial Services

Prospecting, email marketing, radio and tv ads – regardless what marketing strategy you include, many financial companies are still having a hard time generating qualified leads in this modern world of marketing.

For a business owner who offers financial service, is it really a smart idea to pay for lead generation? Is it the only option to increase sales and have higher ROI?

What can lead generation do for your business?

Lead generation is a way of reaching out to your potential customers, nurture them and walk them through every stage of their buying journey.

But why buy leads instead of generating them in-house?

As a sales manager, we want to have high-quality, sales -ready leads. However, finding new customers is time-consuming but it is important for your business. One way to fill your sales pipeline quickly is to buy leads.


According to a blog post from Internal Results, 53% of B2B marketers spend more than half of their marketing budget on lead generation. However, only 25% or less of their marketing leads contributes to the overall revenue of the company.


So if you are a financial company who is struggling to find for new clients for your business, here are 5 reasons why you should leave your lead generation to the experts.

B2B lead generation companies can;

  1. Profile your target audience
  2. Increased lead volume for your sales team to follow up and nurture.
  3. Deliver high-quality leads
  4. Provide tools that can measure and analyze results.
  5. Give you peace of mind that the people who will represent your company are professional and has sales experience who can discuss your services well with your prospects.

Related: How To Get More Clients For Your Consulting or Financial Business in Australia

For a financial service company, lead generation can help grow your business. However, there are some factors that need to be considered before investing in a lead generation campaign.

You are paying for leads or service. Not for customers.

Lead generation company only provide an opportunity for you to sell your service to potential prospects. It is still the customer’s decision to choose you and it will depend on how you communicate with them and gain their trust.

Related: Are you a Sales Pro or a Sales Wannabe?

You must learn to be patient to nurture every lead

Prospects nowadays are wiser. They don’t just buy from you after hearing about what you can offer. You must learn to nurture them and walk them through every stage of their buying journey.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

Follow up at the right time

Many contractors call their leads upon receiving it. Often times, they get frustrated because the leads are not converting. Respect comes before trust. You must learn to value your prospect’s time. Get tips from Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

For example, you have a lead but the appointment is after 2 weeks, don’t call the prospect immediately. Instead, wait for the scheduled date of the appointment to contact the prospect.

 

So, is it necessary to invest in lead generation companies? The answer lies on you. You might be surprised as to what the benefits of buying a lead can do for your business.

 

 

Learn how to increase the numbers of your 

qualified financial leadsDial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Monthly Top 5 List: Startups Tips in Generating Leads without a Website

Monthly Top 5 List: Tips for Startups to Generate Leads without a Website

Monthly Top 5 List: Tips for Startups to Generate Leads without a Website

The most important thing for any startup business is to increase the number of leads generated. But in the business world with so many competition, how can a new business make sure it can survive and compete in the market?

The Internet plays an important role in helping new businesses reach out to their potential customers for business growth opportunities. If you are a startup company who doesn’t have enough resources and experience, inbound and outbound lead generation campaign can be a bit risky. However, even if you are a new in the business or a small company, you can still compete with some of the big companies within your industry.

Having a website where people can go to raise brand awareness and attract new leads is necessary. But for startups who lack online presence can implement these 5 tips to generate sales leads for their business.


#1. Consider outsourcing your B2B lead generation campaign


New businesses don’t have enough warm leads to nurture in their sales pipeline. If you want your business to grow, you’ll need to delegate the lead generation to the experts and focus on more important tasks. B2B lead generation companies provide:

  • Professional sales rep to represent your company on your behalf
  • Right tools to monitor and manage your campaigns for you
  • Sales-ready leads

Related: The Four P’s Of Sales Leads Nurturing


#2. Attend business events or seminars.


One of the main reasons why business owners choose to participate in an event is to generate leads. A business event is a powerful way to reach out to your prospective customers. It opens great opportunities for every growing business within their industry to create brand awareness.

Related: Scout your Next Potential Solar Buyer in Trade shows


#3. Blogging


Even if you don’t have a website, that shouldn’t stop you from generating leads through blogging. Many marketers use WordPress for free blogging and reach out to their target audience. Blogs can be used as a lead generation machine. How?

  • Use CTA’s.

Here’s an example of a CTA used by GAP to increase their email subscribers.

CTA GAP

  • Provide informative content. When creating content, focus on the issues and concerns of your audience. Share successful stories that they can relate to with an emphasis on how they’ve managed to solve their problems.
  • Consistent blogging. By simply showing up on a regular and feeding your audience with informative contents encourages them to interact with you and engage in a conversation that could eventually turn into a sale.

Related: Top 6 Places Where Bored Writers Get Content Inspiration


#4. Social media marketing


According to IDC, social media channels are used to build relationships with prospects throughout their sales cycle. 75% of B2B buyer’s decision-making process was influenced by social media. However, marketers don’t really use social media to sell. Instead, they use it nurture their prospects and eventually turn into a close deal by:

  • Building brand awareness
  • Creating a community of followers
  • Engaging with prospects and customers

#5. Referrals


One way to get more leads for your business is through word of mouth. Most buyers rely on the recommendations from a family, friends or a colleague. A referral is based on trust and credibility so it’s the easiest way to convert these prospects into a closed deal. Note: You need to provide a good customer service in order to be referred.

Related: Sales Tips: Interesting Facts About How to Gain Prospect’s Trust

 

Yes, small businesses or a new company can without a website generate as much leads as your competitors do. Whether you’ve decided to include outsourcing your lead generation campaign or have your own team to handle it for you, there are different ways to increase your sales. Follow these 5 tips to get more sales opportunities and close better deals even if you are a startup company who doesn’t have a website yet.

 

 

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New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

Don’t Just Blast Cold Email Picthes, Nurture and Win Customers [VIDEO]

Email blasting is used to reach out and connect to a much wider audience. However, sending irrelevant emails becomes ineffective because it can cause prospects to ignore future emails. Luckily, lead nurturing was born! 

Upon subscription, marketers can develop relationships with prospects at every stage of the sales funnel by nurturing them.  Here are 4 reasons why lead nurturing wins over email blast.
 


 

Transcript:

Reason #1. It is automated

Define your next move depending on the status of your prospect. How?

  • Create different templates per status, and
  • Schedule email send out and follow up

Related: Why Marketing Automation Makes 2017 easier for StartUps

Reason #2. It is timely

Email response increases when you connect with every lead upon subscription when they are more interested in hearing from you. 

Reason #3. Send emails with consent

Subscribers are more likely to open and read the email because they asked for it.

Related: Trial and Error on Email Marketing: How to Get the Best Results (Increase open rates, leads)

Reason #4. It is more targeted

Meaning, upon subscription;

  • Subscribers have the freedom to choose what topics to subscribe to.
  • Marketers can follow up depending on the level of interest of your sales prospect.
  • Marketers can create content based on the needs and wants of the prospect.

Email marketing isn’t about selling; it’s about developing and nurturing relationships that lead to sales. In order to win customers, don’t just blast, nurture.

 

 

 

Learn how to increase the numbers of your

qualified leads via Lead NurturingDial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Leaving your lead generation campaign to the expert?

Leaving your lead generation campaign to the expert?

Leaving your lead generation campaign to the expert?

As a business owner, I understand that you want to be involved especially during the startup phase. However, as your business grows, you’ll need to start delegating tasks to ensure that your business is running efficiently.

According to Gallup, delegation is the key to business growth and expansion. They compare the results of their study with Inc, on 500 business owners and the result shows that strong delegator talent has an average three-year growth rate of 1,751% while the CEOs with weaker delegation talent only has an average three-year growth rate of 112%. 

 

Lead generation is important in every growing business. Through lead generation, you can;

  • Fill your sales pipeline with high-quality new leads 
  • Nurture new leads for conversion 
  • Follow up on old and lapsed leads or appointments

But why do companies outsource their lead generation campaign?

Lead generation should not be the responsibility of your sales team. Why? Businesses nowadays prefer to outsource their lead generation campaign because it is more cost effective than doing it in the house. I’ve listed down my 7 reasons why you should leave your lead generation campaign to the experts.

Reason #1: It is cost effective.

Hiring salespeople time-consuming. Plus, overhead expenses such as salary, incentives, holiday pays, office equipment makes it even more costly.  

Related: Generating Software Leads in Australia with a Small Budget

Reason #2: They can generate warm leads.

There’s no need for you to do cold calling and prospecting. Having a partner B2B lead generation company are trained to transform cold leads into warm appointments.

Related: Re-engage with Warm Prospects Who Have Gone Cold

Reason #3: They are metrics-driven.

The scientific breakdown of leads is a gold mine for marketing teams, as the associated data can improve their marketing campaigns in the future. More importantly, they also get metrics-driven, quantifiable feedback on the results of their active campaigns.

Related: B2B Marketing Trends that will Thrive in Australia this 2017

Reason #4: They have their own database.

Whether you decide to rent or buy your own database for your campaign, most B2B lead generation company has their own database for their clients to use when they sign up a campaign.

Related: How to Get Your Email List Geared Up for 2017

Reason #5: They invest in their employees.

B2B lead generation companies hire and train their employees to become experts in what they do.

Reason #6: Start your campaign ASAP.

B2B lead generation companies already have a team of professional salespeople with sales skills to be able to start the campaign immediately.

Reason #7: They have the right tools.

You get access from their latest marketing tools like lead management and nurturing tool. It would cost you more if you buy the tools and train your in-house marketing team.

Here’s a bonus…

They even provide warm leads that were not converted into appointments during the campaign for their clients to follow up and nurture when the campaign ended.

Learn to maximize your team’s time and efforts and let them focus on tasks that matter most to your company. To further assists your internal sales team in closing more deals and help prevent warm leads from going cold, start outsourcing your lead generation campaigns now.

 

Learn how to increase the numbers of your Qualified LeadsDial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

What to Expect when you Outsource your B2B Lead Generation Processes
Why Lead Generation is a Sound Investment for Australia Financial Services
The Solar Leads Life Cycle [INFOGRAPHIC]

The Solar Leads Life Cycle [INFOGRAPHIC]

 

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

 

 

Transcript:

Here’s a step by step guide on how solar lead generation works.

STEP #1: PROSPECTING

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

STEP #2: INQUIRY

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Related: What it Takes to be an Effective Solar Lead Generation Experts

STEP #3: NEW LEAD PASSED TO SALES

Information of prospect was passed on to the sales team for pre-qualification.

STEP #4: PRE-QUALIFY

The sales team contacts the prospect to pre-qualify. Ask questions such as;

  • Does he own his home?
  • Is there a non-shaded roof?
  • Does he have public debts?

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

STEP 5: LEAD STATUS

The sales team will identify and tag the lead as:

  • Accept. Qualified lead.
  • Decline.

 – Lead is not qualified

– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

STEP #6: OPPORTUNITY

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

STEP #7: ASSESSMENT.

Solar Installation Company visits and conducts their free assessment.

STEP #8:  CONTRACT SIGNING

If the prospect is eager to buy then the deal is closed. All information were gathered to prepare all the necessary documents needed.

 

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.

 

 

Here’s How Callbox Helps a Solar Company Increase their Sales

Learn more how we get qualified solar leads for our clients

Dial +61 2 9037 2248

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

 

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
5 Lazy Ways to Generate Merchant Leads in Australia

5 Lazy Ways to Generate Merchant Leads in Australia

5 Lazy Ways to Generate Merchant Leads in Australia

Nowadays, more and more people don’t carry cash, especially when traveling and just use credit cards instead of running to an ATM to get cash. At the same time, most businesses prefer to get paid through credit cards because it is a guarantee that you will get paid. Also, research shows that if a business use credit cards to collect payments, it increases the speed and size of purchases made. How? Some customers tend to buy impulsively. Plus, it lets customers purchase even if they don’t have available cash in their wallets.  

According to an Australian Credit Card and Debit Card Statistics 2017  from finder.com.au, there are 16, 699, 272 credit cards in Australia as of January 2017.

AU Usage of Credit Cards

Though merchant services are in demand, the competition is stiff. Sure, many businesses are in need of merchant services. But for merchant companies, finding good quality leads feels like searching for a needle in a haystack.

As a salesperson, calling merchant prospects for at least 5 to 10 times a day and telling them, “We can help you save money.” is NOT an easy task. That’s why one must find ways to get ahead. So how can business owners enjoy their sweet time while generating merchant leads fast?

 

#1. Invest in your Database

If you have your own sales team to handle lead generation campaigns for your business, you need to have the right database. This way, you can just send a direct email or call your prospects and convert them into customers. As I underscored in my previous article, if you want to have better leads, you have to learn what customer segmentation is. Read it here.

Related: Eliminate Unwanted Business Data with Data Profiling Tools

#2. Outsource your Lead Generation Campaign

Leave everything to the experts. The only thing you need to do is to pay them for every campaign you wish for them handle and just have your sales team nurture the leads provided to you. 

Related: Re-engage with Warm Prospects Who Have Gone Cold

#3. Paid Traffic Campaign

If you have enough cash, you can simply throw ads with very little effort. However, sometimes the leads generated through paid traffic campaigns are often not qualified. Prevent it by investing on seminars. Have your team attend or watch tutorials on how to create and generate high-quality leads.

Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

#4. Invest on Technologies

It’s up to you whether you decide to develop your own lead generation tool or just buy whatever it is that’s available on the market. Find the ones that can help you keep track of all of your marketing efforts and provide reports that can help speed up the process.

Here are the following examples of marketing technology that we have employed at Callbox and which our clients have access also.

#5. Hire the Right People

Find the best people who can do their job well with less supervision. Employees who are an expert in certain fields that were assigned to focus on a particular task are always looking for ways to improve on their job.

Related: Selecting the Right Marketing Agency for Your Consulting Firm

Bottom line is, regardless of the size of your company, there are different ways on how to generate leads for your business. Even small businesses that don’t have enough marketing budget can generate them easily and grow their business. You just have to know where to look for good resources to help you.

Here’s how Callbox help in speeding up lead flow for Leading Merchant Company

Learn how to increase the numbers of your Qualified Merchant Leads!

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

New and Improved Ultimate Lead Generation Kit to Jumpstart your Business! for FREE

4 Steps to Successful Inbound Lead Generation for Financial Sectors
Little Known Ways to Hassle-Free Telecom Lead Generation
Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

The 5 to 5 Calling Rule In over a decade of delivering multi-channel marketing programs, valuing our business means valuing our clients’ businesses even more, constantly pushing us to pursue increased productivity for both. We exert selfless effort in acquiring new knowledge and developing skills to be able to achieve the goals we set.  Related: Multichannel Marketing: Is It Worth Adopting To?  In this article, find out how Callbox created and employed a ‘5 second to 5 minute” calling process that generated over $350,000 additional revenue or a 40% increase in sales.  Goal During the 2014 goal setting meeting, Callbox saw an increase in inbound traffic from different channels like Email, Calls, SEO, and Social Marketing, which required immediate action to cater to the sudden surge in inflow.  Aside from adding more members to the Calling Team to handle more inquiries, the team addressed the issue by further expediting the process of answering the customers’ queries and addressing any concerns they may have.  Thus, the  “5 to 5 Rule” was created.    Process The 5 to 5 Rule was, and is still an active calling process effectively employed by the team, in 3 easy steps:  Step1: All inquiries coming through the multiple channels including Inbound/Outbound Calls, Email Responses, SEO and Social Marketing were monitored real-time by the Response Team and checked within 5 seconds.  Step2: The Response Team transfers the inquiry to the Calling Team for further qualification, a process that takes anywhere within 1.5 to 2 minutes.  Step3: Once the query is deemed qualified, the Calling Team transfers the call to the Outside Sales Team to take the prospect’s requirements, and must be a subject for Sales Proposal, before the 5 minutes threshold lapses.     Real-time Monitoring Chance Rate at Second Intervals  5 seconds Rule of Calling Inbound Leads  Software Advice, The Online B2B Buyer Behavior Report by Derek Singleton     Conversion Chance Rate by Minute Intervals  Conversion Chance Rate in Minute Intervals - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)  The shortest time that the inquiry is addressed, begets higher chance of converting the query to a Lead, to a Proposal, and to a Close. tweet this!  Once the Response Team receives the inquiry, it has to be checked through within 5 seconds for transfer to the Calling Team.  This clearly requires that the Calling Team be ready at all times to take transfers and be able to qualify the inquiry within 1.5 to 2 minutes only.  You might also like: A Case Study: How Telemarketing Boost Online Advertising  Once qualified, the OS Team is quick to take the transferred call and present Callbox’s products and services to the prospect in a period of 2 to 2.5 minutes.  Practically speaking, conversation between the prospect and the OS may go beyond the 5-minute period, but should only bear clarification of details, verification of contact information and setting of appointment for a follow-up call regarding the Sales Proposal.  Even David Dodd of  Customerthink.com pinned it when he wrote this article, ‘Are Your Lead Response Practices Costing You Sales?’     Results The team saw a spike in Leads, Proposal Rates and Closes. Since inquiries were monitored real-time and quickly reviewed and qualified, the number of Leads increased, resulting to more sales proposals drafted and sent to prospects. As these proposals comprehensively present all the details of our products and services, the chance rates of closed sales also increased, while abandoned calls and emails significantly decreased.  Callbox  2014 and 2015 Leads, Proposals and Closes Data - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)  The success of the “5 to 5 Rule” is a product of a willingness to innovate at a quick pace and see necessary changes through to the end of the process.

In over a decade of delivering multi-channel marketing programs, valuing our business means valuing our clients’ businesses even more, constantly pushing us to pursue increased productivity for both. We exert selfless effort in acquiring new knowledge and developing skills to be able to achieve the goals we set.

In this article, find out how Callbox created and employed a ‘5 second to 5 minute” calling process that generated over $350,000 additional revenue or a 40% increase in sales.

Goal

During the 2014 goal setting meeting, Callbox saw an increase in inbound traffic from different channels like Email, Calls, SEO, and Social Marketing, which required immediate action to cater to the sudden surge in inflow.

Aside from adding more members to the Calling Team to handle more inquiries, the team addressed the issue by further expediting the process of answering the customers’ queries and addressing any concerns they may have.

Thus, the  “5 to 5 Rule” was created.

Related: Effective Lead Generation Technique for Software Products: Leverage Multi-Channel Exposure

Process

The 5 to 5 Rule was, and is still an active calling process effectively employed by the team, in 3 easy steps:

Step1: All inquiries coming through the multiple channels including Inbound/Outbound Calls, Email Responses, SEO and Social Marketing were monitored real-time by the Response Team and checked within 5 seconds.

Step2: The Response Team transfers the inquiry to the Calling Team for further qualification, a process that takes anywhere within 1.5 to 2 minutes.

Step3: Once the query is deemed qualified, the Calling Team transfers the call to the Outside Sales Team to take the prospect’s requirements, and must be a subject for Sales Proposal, before the 5 minutes threshold lapses.

 

Real-time Monitoring Chance Rate at Second Intervals

5 seconds Rule of Calling Inbound Leads

Software Advice, The Online B2B Buyer Behavior Report by Derek Singleton

 

Conversion Chance Rate by Minute Intervals

Conversion Chance Rate in Minute Intervals - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)


The shortest time that the inquiry is addressed, begets higher chance of converting the query to a Lead, to a Proposal, and to a Close. tweet this!


Once the Response Team receives the inquiry, it has to be checked through within 5 seconds for transfer to the Calling Team.

This clearly requires that the Calling Team be ready at all times to take transfers and be able to qualify the inquiry within 1.5 to 2 minutes only.

Once qualified, the OS Team is quick to take the transferred call and present Callbox’s products and services to the prospect in a period of 2 to 2.5 minutes.

Related: Why You Shouldn’t Ask, “Is this a bad time to talk?”

Practically speaking, conversation between the prospect and the OS may go beyond the 5-minute period, but should only bear clarification of details, verification of contact information and setting of appointment for a follow-up call regarding the Sales Proposal.

Even David Dodd of  Customerthink.com pinned it when he wrote this article, ‘Are Your Lead Response Practices Costing You Sales?’

Results

The team saw a spike in Leads, Proposal Rates and Closes.

Since inquiries were monitored real-time and quickly reviewed and qualified, the number of Leads increased, resulting to more sales proposals drafted and sent to prospects. As these proposals comprehensively present all the details of our products and services, the chance rates of closed sales also increased, while abandoned calls and emails significantly decreased.

Callbox  2014 and 2015 Leads, Proposals and Closes Data - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

The success of the “5 to 5 Rule” is a product of a willingness to innovate at a quick pace and see necessary changes through to the end of the process.

Originally posted at Callboxinc.com

 

 

Read more sales and marketing, Check out Callbox Blog

Learn more about how we generate leads for Businesses in Australia!

Dial +61 2 9037 2248