A B2B Marketer's Guide to Developing a Successful Marketing Tech Stack

A B2B Marketer’s Guide to Developing a Successful Marketing Tech Stack

A B2B Marketer's Guide to Developing a Successful Marketing Tech Stack

Developing a successful marketing stack is extremely important if you want to thrive in the technological landscape of the 21st century.

If your company or business still does not have initiatives to build up your marketing technology stack, it is probably one of several reasons why your competitors are way ahead of you in the game. By now, you should have made “marketing technology stack” a household name for you and your team. This means working towards bigger initiatives to invest in updated technology that will give your business the online marketing boost it needs in order to reach more and more people worldwide.

Aside from meaningful and well thought out content, you also need to invest on marketing software solutions that allow you to access, process and store huge amounts of data that will be very helpful when you intend to sell a product or service. It is also highly recommended that you work on building your own marketing tech stack when every intention to meet all of your marketing goals in a given period of time.

In advertising and promotion, for instance, marketing activities commonly include public relations, video advertising, mobile marketing, social media advertising, and content advertising to name a few. A well-programmed marketing tool added to your tech stack can make all these activities easier and faster to achieve. Other areas where you will be needing a reliable tech stack would include your optimization, email marketing, and automation needs.

 

Here is a guide to building your ideal marketing tech stack to make your business very competitive:

 

1. Give importance to analytics.

Give priority to technology that filters and processes micro-conversions such as when potential clients subscribe to your newsletter, fill out survey forms or simply create an account on your website. These little actions mean that something about your content attracted the interest of your target client. Put together, multiple micro conversions can mean a great dealer your business.

Use predictive analytics with assistance from a well-designed software program to help you and your team make sound and intelligent strategies that will convince your target market to avail of what you are offering.

Use your collected data to your company’s advantage. Study the little details and do not overlook them. Always make them part of the bigger equation of things so you do not end up overlooking details that can contribute greatly to your marketing initiatives.

A Visual Guide to Telemarketing Performance Metrics [INFOGRAPHIC]

For starters, learn about the metrics of telemarketing and start measuring your phone-based campaigns’ performance with the help of our infographic.

 

2. Invest in a reliable content management system (CMS).

To better equip your content creators to be strategic about what they write, consider incorporating SEO information in your CMS. This will ensure that your content team is well aware of words, phrases, titles, number of words, and descriptions that will boost your optimization.

Maximize the benefits that can be gained from tagging and categorizing. Categorizing will help you and your team of writers come up with more personalised email content.

Track the performance and effectiveness of your content with help from your CMS. A marketing automation software will also come in very handy when you wish to find out how many visits your page garnered in a given period of time.

Related: The Top High-Impact Marketing Technologies Influencing B2B in Australia Today

 

3. Invest in a tool that will boost your email marketing activities.

Choose only the best and trustworthy email marketing service. As can be expected, you would want an email service that offers high deliverability and the ease of managing your contacts, groups and other important categories.

Study the statistics that your email platform will generate for you. It is best to find out when is the best time to send emails, how often and how long the content should be when promoting a certain product or service.

Remember that fortifying your marketing tech stack is really about gaining an edge over several competitors out there in the market who are also thinking of many ways to stay ahead of you. Our digital generation has made marketing easier, yet highly competitive at the same time. Staying competitive means having the same technology as your competitor or even better.

40 B2B Sales Email Templates for Every Situation [Free PDF]

Step up your email marketing game using our FREE B2B email templates for every situation.

 

Takeaway:

While technology does not fully guarantee the success of your marketing campaign sans the human hands that are operating it, it is still quite promising in terms of how easy and fast your team will be able to execute activities and generate helpful data at the same time. At the end of the day, having the best technology and the most talented employees will do wonders for your business.

Be sure to cleanse your data and verify every time you have a chance to in order for you to come up with better results in each and every time. So what are you waiting for? It’s time for you to start developing that marketing stack today.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
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Create a Winning Value Proposition and Start Closing More Deals

Create a Winning Value Proposition and Start Closing More Deals

Create a Winning Value Proposition and Start Closing More Deals

It’s a marketing statement, not a simple one, but something that convinces potential customers that a certain product or service will add value to resolve a problem. Companies create these value statements to make their target market aware of the difference they offer from competitors.

 

Here are some tips:

 

Identify your audience

Even if you put in much effort and time coming up with a killer product, but targeting the wrong audience, all these will just go to waste. So, get to know who has the need for your product, the one who would benefit from it.

  • Narrow down your focus on which specific effort should you prioritize and determine what are the needs that your product could fulfill. Who is likely to use your product. To answer such question you need to have to profile your target audience according to age, buying power, geographical location, and marital status.
  • Utilize a market selection process through filters like gender and age range. As you narrow down these filters you will eventually arrive into a specific date that will bring you to the interest of your target audience.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

 

Connect with your audience

You need to establish a relationship between your product and your audience. It may not be an easy task to know your prospects to the core, and sometimes it may have to take things on a personal level, but that is a requisite on getting your audience behind you.

  • Open yourself up and let people in. This will create a bond between you and your audience. A good example would be a be product launched. Listen to your audience, converse with them using various channels and acknowledge their feedback.
  • Engage your audience in many different ways. A conversation, a video, a blog, leverage on every channel available just to get your audience within your circle.

Related: Implementing a Successful Multi-channel Survey Campaign

 

Know well your competitors

You just don’t join in a race without looking at your opponent’s face, who they are, their body built, how tall they are and how good their tools maybe.

  • Wars don’t just happen by impulse. Warriors convene and plan both the attack and the defense, and knowing your enemies well will give you a comprehensive idea on how, when and where to beat them. Engage your competitors.
  • But before you can engage the enemy, know yourself well first – identify your strength, your weaknesses, how you may make adjustments in order to get into the frontline, your foundation and your chain of command. Once you know yourself, you are ready for the battle.

Related: Warning: Don’t let Your Market Competitors Eat you Alive

 

What difference does your product make

You can’t just copy what your competitors offer, instead create something that goes beyond customer expectation. Use this in creating a clear mission statement with a promise of clear-cut benefits to your target customers.

 

Speak their language

Based on your filtered data, use the language your target customers speak to substantiate your content. See how you value proposition can easily be absorbed, understood and adopted by your target audience.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Create a Winning Value Proposition and Start Closing More Deals
Sales Pipeline Management: Chasing and Engaging Lapsed Leads
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff
Sales Pipeline Management: Chasing and Engaging Lapsed Leads

Sales Pipeline Management: Chasing and Engaging Lapsed Leads

Sales Pipeline Management: Chasing and Engaging Lapsed Leads

Every successful lead generation campaign has its share of failure points. These failures, when not coped, may affect campaign results or worse, would hit all your lead generation efforts on a dead end.

A lapsed lead is one of the reasons that may contribute to the failure of your lead generation efforts. How you manage these lapsed leads would either make or break a campaign’s results.

Yes, you read it right, manage lapsed leads. This means that you will have to re-profile these lapsed leads whether they are still good enough to bring back your customer or contact pipeline or not. Give each lead its benefit of the doubt.

Before you pick up that phone or send that email to chase or reconnect with a contact of a lapsed lead, take the following steps:

 

Run another round of profiling campaign

Run a profiling campaign for these lapsed leads. Although you have done it before, it won’t harm to do it again just to ensure you will be dealing with a qualified contact with accurate information, more so, will not be putting your lead generation time and effort to waste dialing to ‘negative’ contacts like ‘no answer’ or  ‘not interested’.

Related: 13 Reasons Why You Should use Data Profiling and Get Accurate IT Contacts

 

Pre-qualify those lapsed leads again

Read the notes and digest the interactions between you and the prospect. The conversation must weigh more positively in showing a window for you to be able to reconnect with the prospect.

Related: MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

 

Make them feel you are there again

Most marketing experts suggest that when reviving a lapsed lead, you have to make it more personal in terms of communicating. That’s good, but quite an aggressive tactic. Before you do so, make the prospect feel you are coming around the circle again by sending him content that contains valuable links which would help him decide to say ‘yes’ to see you again on another appointment.

Related: The Do’s and Don’ts of Sales: How to Make Your Prospects Say ‘Yes’

 

Reactivate interest of old/lapsed leads

This is not an easy task. Some prospects may not have the same feeling or impression towards you – as a company, product or service, now and from the last time you spoke with them. You may mention some topics which you have discussed with them before but should not keep you from sharing new features, and unless they would ask you to recall. Instead, bring up more of the new items like a new product, service or promotional stuff that would entice them to engage with you again.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Create a Winning Value Proposition and Start Closing More Deals
Sales Pipeline Management: Chasing and Engaging Lapsed Leads
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff

Sales and Marketing experts collaborated to give the best guide to proper leads handoff. Here’s some sage advice from them.

 

Automation

Marketing Automation

Hubspot suggests automating lead handoff from Marketing to Sales following a specific process, starting with determining the appropriate timing when a lead become “sales qualified’. The lead handoff process contains the important communication made between the two departments.

  • In cases where a lead is returned from Sales to Marketing when further nurturing is needed or become unqualified, the marketing team may opt to continue to track the lead by sending content in order to get the prospect to give accurate information.
  • But when a lead becomes an opportunity, utilize an email flow with useful content which is relevant to the decision making of the prospect.
  • When a lead is lost, do not give up on that lead. Keep nurturing them, give them the chance to get back to your customer pipeline soon.

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

 

Identifiable Touchpoints

Touchpoints

Business2Community shares that a clear handoff process should have identifiable touchpoints at each stage for both departments. Using a spreadsheet or a central database that contains all activities done for such lead will help provide a clear handoff process:

  • Getting everyone held accountable for distinct responsibilities, showing each department’s touchpoints
  • It’s a guide that would let everyone know what has been done and what still needs to be done to a lead to complete its life cycle.
  • It will help improve both Sales and Marketing’s ability to determine a sales pipeline entry point. Sales may use some triggers to get an MQL into an opportunity through a demo, free trial or consultation.    
  • It holds value between Sales and Marketing, knowing where to look for the most updated list of MQLs.
  • A tool that is rock solid, closed-loop reporting. This can be achieved by building a process that sits on the top of the CRM by clearly establishing an understanding of the proper handoff strategy.

 

Marketing-ready to Sales-ready

MQL to SQL

Marketo, on the other hand, has 7 ways to turn marketing qualified leads to sales qualified leads:

  1. More consistent and better quality follow-up on leads would result in better or higher conversion of leads into opportunities.
  2. Faster lead response times would give better conversion rates.
  3. Better economics. Salespeople close deals with qualified sales candidates, not doing otherwise like educating raw leads or unqualified prospects.
  4. The human touch enhances lead nurturing through personalized thought leadership and value based on the lead’s pain points.
  5. Working with superior data or the most accurate information in the CRM.
  6. Improved revenue cycle analytics, being able to identify where the problem’s root and resolve it faster with better follow-through process.
  7. Talent development for sales means to have sales knowledgeable and skilled people in the team who understand the business well and can carry out quota while reducing hiring work.

Related: The Killer Way To Convert Leads Into Sales

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How to Future-Proof Your Energy Company's Marketing Strategy
The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
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How to Write Response-generating Emails to the C-Suite

How to Write Response-generating Emails to the C-Suite

How to Write Response-generating Emails to the C-Suite

Email is not an option, but a crucial one of the most influential marketing tools. Let’s take three important statistics below that speaks of email marketing that’s relevance to businesses today.

  • Speaking of C-Suite, email marketing has an average ROI of 3,800 percent. That’s a $38 return for every dollar spent. Salesforce
  • Email is the third most influential source of information for B2B audiences. Wordstream
  • In 2017, there were 3.7 billion global email users, and by 2021 the number is predicted to grow by 4.1 billion. Statista

The C-Suite is the busiest pack in the office every day. Phone, in-office, lunch and coffee meetings come one after another, leaving these corporate titans with only 30 minutes at the most on their swivel chair to open and reply only to the most important emails. However, you might just be able to grab their attention by sending them a compelling and response-generating email.

 

Steal The Reader’s Attention

Choose words that could steal the reader’s attention, whatever he may be busy with at the moment he sees it in his inbox, for your subject line. Use strong actionable words or language like ‘Take’, Power’, Upscale’, ‘Grow’, ‘Run’, ‘Celebrate’. However, make sure that the message of your email must be contained and clearly related in the words you used on the subject line.

Related: 5 Email Opening Tips to Conquer Shorter Attention Spans [VIDEO]

 

Establish Importance In Your Email Copy

Personalize the approach by establishing a relationship between you and the reader by stating the reason why are you writing, which would eventually make them realize the need to read through the whole message and the urge to take action required by your message. Emphasize on the benefits that your reader will get and less of the features. Make your copy short and straight to the point. Remember, the C-Suite can only spend 15 minutes, at the most, in a day to check their inbox. Avoid long, too wordy copies that might bore the reader and evade your email.

Related: Quick Ways to Improve Your Email Marketing Strategy

 

Include Call-To-Actions

Make life easier for your reader. Include call-to-actions in your email like links to websites, downloadable forms, and registration or query boxes. Short simple action words like ‘Sign Up’, ‘Download Now’, ‘See More’, ‘Start Today’, ‘Shop Now’ and ‘Order Now’ are just some of the most effective call-to-actions that you can use to get your readers to act quickly. Thus, giving them a convenient and hassle-free way of engaging with your service.

Related: Basic Principles of Action-inducing and Lead Generating CTAs

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Create a Winning Value Proposition and Start Closing More Deals
Sales Pipeline Management: Chasing and Engaging Lapsed Leads
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff
Implementing a Successful Multi-channel Survey Campaign

Implementing a Successful Multi-channel Survey Campaign

Implementing a Successful Multi-channel Survey Campaign

To this date, surveys remain a popular way to obtain information about the market that you are catering to. However, how do you implement a successful multichannel survey campaign? In this short article, we’ll show how you can make the most out of your market research.

If a survey appears in your inbox, would you have second thoughts about opening it? Do you have the time to actually pause from whatever it is you are doing and spend time going over it? Does your instinct automatically compel you to ignore the email?

These are some of the important questions you need to ask yourself when coming up with a survey campaign because most likely, these will be the same questions your target audience will ask themselves when they receive the email in their respective inboxes. While surveys are still important in this modern digital generation, it cannot be denied that more and more people are becoming unresponsive to them because of the volume of invitations they encounter each day.

Surveys have good intentions and beneficial results for the sender, but not all your target respondents would be willing to respond to them most especially if it concerns something they are not really concerned about. Under these circumstances, it is becoming very challenging for marketers to conduct legitimate surveys that intend to expand lead generation in order for them to come up with timely and relevant content.

Every marketer’s objective is quite simple, yet often unrecognized – do not get rejected! Whether you are trying to get people to buy something or simply answer a short survey, do it in such a way that your action is not ignored and flushed down the drain.

 

Here are a few tips that will help you create more attractive surveys that will generate ideal results:

 

Surprise your audience.


Don’t just think out of the box, think like there is no box at all! Meaning, come up with uncommon, out-of-this-world ideas to catch peoples’ attention and arouse their curiosity enough for them to open your email. And once they open your email, surprise them even more with your content.

Keeping your target audience interested and focused on what you want them to do for you by coming up with content that is worth spending time on. Secondly, make your readers realize that they need to finish the survey as it will also help them in some areas of their life. People respond well to surveys that will also be beneficial to them. How? People also want to be educated even if they don’t admit it all that much. They want to know more so that they can make more intelligent decisions about life, their business, their goals, even their purchases.

Related: 5 Clever Lead Generation Tactics to Try

 

Come up with an engaging experience for your audience.


Write your survey in such a way that it whisks your reader away to another dimension. It means that you want them to have an experience that they will consider helpful in the end. You want them to have an appreciation of the time you spent coming up with the survey and that by answering it, they can live changed lives. This may sound too ambitious or trivial, but there is also no harm in trying it out.

Related: Basic Principles of Action-inducing and Lead Generating CTAs

 

Ask the right questions.


Keep your questions simple, clear and direct to the point. Do not frame your questions in such a way that it leaves so much room for varied interpretations. Remember, you don’t want your target audience to get disinterested simply because you’re making them think harder than they ought to. When this happens, there is the likelihood that your abandonment rate will skyrocket.

Related: The Do’s and Don’ts of Sales: How to Make Your Prospects Say ‘Yes’

 

Personalise your emails.


There is always something special about receiving personalised emails that make people want to give you the time you need to get them to do what you want. Personalised emails exude warmth and care and dissolve the idea of randomness. Of course, nobody wants to respond to something that he knows was sent to several other thousands of individuals with the exact same content. It makes a person feel random, that he or she is just part of a large statistic.

Related: Quick Ways to Improve Your Email Marketing Strategy

 

Do follow-ups.


You have to have the patience to do follow up emails. Naturally, if they don’t respond the first time, there is still the possibility that they simply overlooked it or your email ended in their spam mail. Doing follow-ups is considered polite still. There is no harm in doing it. In fact, some of your target audience might just appreciate the gesture.

Related: Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

 

Once you get your data in then it’s time to cleanse and verify hopefully by following these simple rules, you can make the most out of your market research and improve the quality of how you do things.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Create a Winning Value Proposition and Start Closing More Deals
Sales Pipeline Management: Chasing and Engaging Lapsed Leads
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff
The Do's and Don'ts of Sales: How to Make Your Prospects Say 'Yes'

The Do’s and Don’ts of Sales: How to Make Your Prospects Say ‘Yes’

The Do's and Don'ts of Sales: How to Make Your Prospects Say 'Yes'

The magic word in sales is often debated, but we’ll all agree that when a prospect and a potential addition to your client-base says “yes”, it’s definitely music to your ears. Here are a few things that you have to say “no” to make sure that your client says “yes.”

Persuading a prospect to say “yes” is not as easy as most experts make it sound. In fact, a bigger percentage of prospects will most likely say “no” after the first meeting if the presentation was not designed to be convincing enough to warrant a “yes.”

Every marketing and salesperson is well aware of this truth. That is why the act of persuasion is fast becoming an “art.” There are numerous teaching available about how to make the best presentation or proposal, but not everything you read or hear about will work for you beautifully. At the end of the day, you need to find the formula that will best suit your corporate culture, work ethics and personal values. What works for another may not necessarily work for you.

Fortunately, we can learn a thing or two about human psychology when it comes to business, sales, marketing, and convincing the mind to step out of its comfort zone and say “yes” to something totally new, unchartered and potentially groundbreaking. Remember to say “no” to certain practices and “yes” to those that will benefit you greatly in order to take your company to the next level.

 

Say ‘no’ to these:


1. Using complicated and overwhelming tables, charts and statistics.

One of the key things to remember when making a proposal to your prospect is to make it as simple as possible. Avoid intimidating or boring your prospects by bombarding them with data that they may not be able to appreciate at first glance. If your proposal is backed up by important numerical data, then you might want to consider presenting a summary only instead of letting your prospects go over myriads of tables and charts.

 

2. Letting your emotions get the best of you.

It is normal to be passionate about what you are proposing to your clients. However, if you’re not careful, your proposal might end up sounding like a sappy old romance film ridden with emotions that are too heavy to process. If you want your prospects to say “yes,” you would want to excite, inspire and make them hopeful about your proposal.

Related: 4 Sales Call Rapport-Building Techniques That AI Can’t Yet Do

 

3. Promoting something that has hazardous effects.

People nowadays are becoming more and more keen about their health and keeping the environment clean and safe. Anything that affects these two in a detrimental way is a major “no.” Go for something that promotes or advocates a healthy lifestyle and green living. People would be more than willing to consider something that protects these two.

Related: A Marketer’s Guide To Selling To The 4 Types of B2B Decision Makers

 

Say ‘yes’ to these:


1. Make your message more about the needs, wants and interests of your prospects

When you are trying to convince your prospect to say “yes” to something, you have to dwell more on what interests him, what he needs and what would make his life easier and more meaningful. Avoid highlighting so much about what your company wants to achieve in the next couple of years or how it has grown exponentially over a short period of time because of hard work and other important work values. While these things are also important, detailing them may not be really as relevant as you hope they would be.

Doing this tip makes your reader feel important and that you care about the decision he makes. It will give your reader the impression that you care little about the monetary gain, but more for how his purchase will impact his life. When you embrace this approach wholly, it can do wonders for the integrity of your business.

Related: The Difference with Australia-specific Content to Generic Ones 

 

2. Do your research seriously

Research on the following:

  • The purchasing behavior and patterns being practiced by your target market;
  • Products that will address very basic yet often overlooked needs;
  • How your product can solve some of the most pressing problems that your clients face every day;
  • Proof and valid testimonies that will raise the integrity of your product; and
  • Benefits of the service/product to the buyer

Related: Lead Generation for Specific Verticals: A Guide for B2B Companies

 

3. Back up the claims about your business in your proposal or presentation with concrete evidence

Making a prospect say “yes” to you means convincing him enough that putting his money on your proposal is a worthy investment. You will only achieve this when you have made him confident. A person’s confidence is built when you use authentic data and strong evidence to support your claims.

 

Once you apply a few of the tips that we’ve laid out here, then you’ll certainly notice a world of difference in your sales appointments today!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Create a Winning Value Proposition and Start Closing More Deals
Sales Pipeline Management: Chasing and Engaging Lapsed Leads
MQL vs SQL: A Guide To Proper Sales to Marketing Leads Handoff
Basic Principles of Action-inducing and Lead Generating CTAs

Basic Principles of Action-inducing and Lead Generating CTAs

Basic Principles of Action-inducing and Lead Generating CTAs

We all love CTAs.

In fact, they form one of the most fundamental principles in digital marketing. You want your readers, potential customers or current consumers to do something? Then, you have to tell them to do it via a call-to-action.

The way you construct your CTA might make all the difference if you convert or not.

 

Why are CTAs Very Important?

The truth is you only have about 15 secs to catch the attention of Internet readers. This digital generation thrives on impactful punchlines, catchy life altering advocacies and different ideas that will rouse the reader’s curiosity.

This generation wants to be shocked, moved with emotions, taken aback, and horrified by what they read even. And when they do experience at least one of these, they get compelled to learn more.

If you think about the principles behind making a compelling call to action (CTA), they are close to being very elementary. Keep it clear, concise and attractive. This means being mindful of your choice of words, careful about your narrative if there be any, conscious about length, and focused on your goal – that is – to get your reader to act as you would expect them to.

Whether you’re talking about downloading a groundbreaking exercise application or program, making a vote to stop animal cruelty, signing up to be part of an email list, or suggestively motivating the reader to buy a product they don’t really need or pay for a similar service they have tried before, there is no fail-proof template that will automatically get the job done.

Let’s face it! Internet readers can tell you’re trying to sell them something. It’s now a matter of convincing them that whatever it is you’re offering is worth their time, energy and money at the same time.

Sounds easy, but it’s a lot of work. However, there are three things that are known to have worked for initiatives that have CTAs.

Related: Content Marketing to Conversions: Is It Really Possible?

 

#1 Sincerity

Here is the hard truth! People won’t care until they feel you genuinely care. It’s as simple as that. Nobody wants to be forced into supporting your cause. You want them to be moved. You want them to be paralyzed with compassion.

You want them to be thinking about it endlessly so much so that it keeps them awake at night. Here’s the trick – don’t even let them leave the page without pressing that bright colored button. And the only sure way to convince them to do so is to be sincere about what you’re doing.

If it’s going to help people live healthier lives then be honest about it.

If it’s going to educate them about how to become better at their finances then be transparent about your objective.

 

#2 Urgency

Make your readers want it now! You need to make them feel they will lose out on so many opportunities if they do not hit the CTA button. Position your product or service in such a way that your reader can’t wait to hit that little CTA button.

Related: The Killer Way To Convert Leads Into Sales

 

#3 Significance

People by nature want to feel significant, that they belong to something bigger than themselves or that they are part of something important. Your readers want to think (and feel) that there is a reason for their existence.

Beyond marketing, however, is the moral responsibility to provide something that your reader might need. Give them something that will boost their sense of significance.

What is your goal?

Your content and the style by which it is written should lead the reader to press the CTA button. Constructing your content is vital in ensuring that the reader ends by responding to your CTA.

CTAs are commonly used for:

  • Newsletter subscription
  • Social sharing
  • Lead generation
  • Conversion to customers or making a sale
  • Contact for submissions
  • Content upgrades
  • Promotion of an event
  • Registration for an activity

Related: The Difference with Australia-Specific Content to Generic Ones

 

Be Mindful of Your Marketing Channel

Always keep in mind that your readers will possibly be using a variety of platforms when they come across your sales email or promotion. There will be readers who will prefer reading your email using their phones, while there will be others who would opt to use their desktop computer in understanding the content from your site.

Study your target market and consider which channel or platform will work best for them. You may choose between CTAs that are accessed through emails, websites, blogs, applications, social media, or videos. Deciding which ones to use is critical in reaching your goals. Strategize intelligently and try to put yourself in your target market’s shoes.

Be sure to check for feedback on a regular basis so that you can improve your CTAs and conversions.

Related: The Top Five Marketing Channels In Terms of Conversions

 

Your CTAs are some of the most strategic pieces of copy on your site. They make a difference and are your gateway to better conversions and increasing growth velocity.

 

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Winning New Customers for Your Renewable Energy Business

Winning Customers for Your Renewable Energy Business

Winning New Customers for Your Renewable Energy Business

Renewable energy is the future, so how do you combine your digital campaign with the business of the future? In this article, we’ll show you how you can get more leads for your renewable energy business with a couple of quick tips!

 

Renewable Energy is the Future

The renewable energy industry is a very promising endeavor not just for you as a business operator, but also for governments and developing communities. You provide clean and sustainable energy that will benefit millions of people. All you need to do is to make people understand how it makes their lives better. Opening their eyes to this beautiful and significant reality can do wonders for your business.

Put together all the essential details of how renewable energy works and get ready to change the perception of consumers.

Related: How to Future-Proof Your Energy Company’s Marketing Strategy

 

#1 Educate Them

 Most people are uneasy about trying out something new just because they do not understand how it works. When it comes to renewable energy, not everybody understands fully its many benefits that can be enjoyed long term. What people initially see is the cost of it. This is normal! You don’t have to get frustrated over this.

Instead, challenge yourself to educate customers about how renewable energy can be beneficial not just at present, but also in the long run. Some of the critical points that you would want to present about the kind of business you are in includes the following:

  • It is environment-friendly.
  • It is highly sustainable.
  • Energy never runs out.
  • It requires less maintenance.
  • It reduces pollution.
  • It provides an adequate energy supply.
  • It is an investment.

 Educating your customers will be very good for your business not only because they will consider your products and services, but more so because you are instrumental in opening their eyes to the necessity of renewable energy. What you are doing is teaching people to care more about their surroundings, contributing in a significant way in the preservation of our depleting natural resources.

Related: Lead Generation for Specific Verticals: A Guide for B2B Companies

 

#2 Challenge them to Invest in the Future

 Renewable energy is perfect if you are thinking of long-term use and benefits. Generally speaking, it is quite safe to say that consumers are attracted to something that impacts their children in the future. Securing a better and sustainable future for their children keeps consumers interested long enough to understand that renewable energy does not only provide a reliable power source, but it is also ultimately safe for people and the environment at the same time.

No person in this present generation would say “no” to a promising investment that will make life a little more comfortable for future generations. For one, knowing that it helps lessen the depletion of our natural resources makes one consider investing in renewable energy if only to provide more time for our resources to multiply anew.

Economically speaking, the use of solar and wind energy also generates more jobs for people. It requires a unique set of skills from employees and as a result, they get good pay for doing it. It has been observed that people who work in the wind and solar energy industry are happier compared to those belonging in conventional energy providers as they have a clear understanding that what they do is good for people and the environment.

Challenge your consumers to consider investing in the future by using renewable energy today.

Related: 3 Critical Reasons Businesses Should Use Solar Energy

 

#3 Show Them the Math

 You will mostly encounter comments that highlight the cost of installing wind and solar energy. While they may be costlier than the conventional power sources, you may argue about the long-term advantages of using renewable energy and how it can contribute to lessening the energy cost. The use of conventional power sources such as coal, for instance, requires the purchase of raw coal and its transport to the plant. The cost of doing so will be shouldered by the consumers making the cost of energy high.

In comparison, wind and solar energy make use of natural elements such as the wind and the sun that do not require expensive logistics support to be harnessed. In the long run, renewable energy cuts cost significantly. Show your customers their potential savings, and it will make all the difference.

 

#4 Promote Stability

 The energy that is harnessed by the wind, sun or water is considered more stable compared to fossil fuels. Fossil fuels may be more accessible to transport and store, but they will eventually run out. Wind and solar energy, on the other hand, will continue to provide a valuable power source for as long as there are wind and sunlight.

 

So there you have it, creating a campaign, generating leads, and maximizing your exposure does not have to be all the difficult. These few simple tips will make everything streamlined and actionable for your renewable energy business!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Growing Your Sydney Business in The Digital Age

Growing Your Sydney Business in The Digital Age

Growing Your Sydney Business in The Digital Age

Growing your Sydney-based business in the digital age is seemingly one of the most significant challenges that you can have today. However, it doesn’t have to be all that daunting.

The good news that it can be done systematically and innovatively.

In this article, we’ll show you how you can succeed in getting it all together and creating the blueprint for success!

 

Digital Marketing in Sydney

Where do you belong in this digital age? Are you using the limitless potential businesses can reap out of using the appropriate technology suited for your line of expertise? How current are you in this digital era?

Answering these questions will allow you to weigh and carefully analyze where your company is at regarding growth and adaptability. If you want to move your company forward and grow it sustainably, you need to ride the wave that technology introduced to us. Be fearless in your efforts to maximize the available technology you can use to boost the performance of your business. Below are some ways you can consider to do just that.

Related: Elevate Your Sydney Tech Business with These Marketing Tips

 

1. Commit to innovate constantly.

 There is nothing more exciting to consumers than a product or service that continually reinvents itself in order to serve them better. What is fascinating about this highly digital age is that you can promote your innovation by coming up with a mind-blowing 1-minuter video presentation and spread across several social media accounts. Whether you are a start-up business or along existing company that needs a fresh identity to a new generation of consumers, digital technology can serve your needs in such a limitless and accessible fashion.

An innovative product or service should possess the following qualities:

  • Allows consumers to save on cost
  • Environment-friendly
  • Empowers users
  • Makes life and day-to-day routines a bit easier
  • Improves connectivity
  • Improves communication
  • Increases the user’s productivity
  • Increased longevity

 Making innovation a constant thrust in your company makes you highly competitive in this generation where our digital technology is dominating our way of life. Adapting to this reality is one of the best things you can do for your business and your consumers as well.

Related: Digital Marketing Tactics for Your Melbourne Tech Business

 

2. Use technology to build a healthy ecosystem.

This age is a highly connected generation of people. Millions of people around the world feel the necessity of staying connected and enjoying the benefits that our present-day technology is allowing us to utilize. As a response to how people interact in this digital era, it will do your business better if you create a robust digital ecosystem where you, your consumers and other stakeholders can communicate with each other and share helpful insights.

Now we are seeing more and more company founders and CEOs such as Elon Musk of Tesla and Alexis Ohanian of Reddit interact with their followers and consumers worldwide in various social media accounts. In fact, their presence on social media has made them very accessible and lovable.

Building this kind of connection on the Internet can do the following for your business:

  • Promote your culture
  • Create an awareness for your varied products and services
  • Promote your advocacies
  • Generate a following for your business
  • Reach millions real time with very minimal cost or none at all

Related: Digital Marketing Tools and How to Use Them to Capture B2B Clients

 

3. Be engaging.

This digital age has made the world a lot smaller than we think it to be. Our technology has enabled us to have a real-time interface through video teleconferencing with people from different locations in the world, something that was impossible to do two decades ago. What we have available to us today is the kind of technology that can make growing our business faster and more promising. All you need to do is find out which ones will serve you best.

Engage your customers on the Internet. Reach out to them and interact with them. Harvest their ideas and allow them to be a participant in growing your company. In short, allow them to grow alongside your business.

Related: The Killer Way To Convert Leads Into Sales

 

4. Collaborate.

 Take your business to the next level by making formidable and beneficial collaborations with other companies that can help you promote your product or business and vice versa. The way to go in this very fast-paced and highly competitive generation is to build lasting partnerships rather than antagonize your competitors.

Collaborative efforts are often successful when planned carefully. Companies who combine their efforts and resources to advance their cause are more promising than those braving the market singularly.

Here are some benefits you can enjoy when you collaborate with other companies:

  • Cost savings through sharing of administrative expenses
  • Strengthening of marketing campaigns and programs
  • Improvement of productivity and employee efficiency
  • Equal opportunities
  • Open communication
  • Goals are achieved faster
  • Trains people on flexibility

So there you have it, innovate, get your leads organized and engage with your crowd. Driving your company to the next level is only a few steps away!

 

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

The opportunities in the technology business seem endless but marketers need to identify the most important marketing elements to elevate the technology business.

 

Create Blogs

Statistics show that B2B markets using blogs generate 67% more traffic and websites, largely increasing the number of indexed pages and keyword usage on the website, which allows SEO to rank the website higher in search engine results.

Determine which keywords and phrases that could draw traffic to your website. These are words that are relevant to your industry or business. By using analytic tools, you will be able to review the keywords that bring visitors to your website. Publish fresh quality blogs consistently to increase the indexed pages on your website and create entry points for resources to your website. You may also include teasers in a form of questions to generate discussion about your blog.

Related: Content Marketing to Conversions: Is It Really Possible?

 

Build PR for your Brand

Get your name known both to customers and competitors. Public relations is ‘free advertising’ as per business experts. PR can work through intermediaries like spokespersons, stocks analysts, employees, customers, investors, and trendsetters who can communicate your brand with your audience and influence them.

Related: Outback Attack! Introducing Australia’s Top Ten B2B Influencers

 

Leverage on Email Marketing

Most technology companies use email marketing for several reasons like thank customers for subscribing to newsletters, invite them to view contents, an event or webinar or inform customers of updates on products and services. Email marketing is ‘the king of the marketing kingdom with 4400% ROI and $44 for every dollar spent’, as per Campaign Monitor.

Although social media networks are impressively hitting large audiences worldwide, email marketing poses a longer reach than any social network. Every web user who goes online, in any social and professional network, is required of an email address before he can create an account or log in to a certain site.

Related: Marketing and Transactional Emails: How to Leverage Both

 

Socialize via Facebook, Twitter, and other Social Networks

60 million businesses have Facebook pages but around 87% of posts on those pages are hardly commented. That’s why it’s important to build your list of followers carefully, segmenting them on lists based on particular hashtags or interest, and at the same time read and respond to questions.

A key to customer service, drives targeted traffic, boosts your site’s SEO, helps you understand your audience, build relationship with your audience, allows targeting and retargeting, helps you get noticed at trade fairs, generate earned media coverage, builds brand loyalty, are just a few of the seemingly endless benefits of social media.

Related: Social Media Metrics to Track in 2018

There’s an array of marketing strategies that technology businesses can take to elevate success rates, but should choose the ones that would address the need of the business and yield results.

 

Callbox has served 600+ companies across NSW – in areas such as Sydney, Central Coast, Wollongong, and other key cities. Learn more about our NSW-focused lead generation process.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

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Lead Generation for Specific Verticals - A Guide for B2B Companies

Lead Generation for Specific Verticals: A Guide for B2B Companies

Lead Generation for Specific Verticals - A Guide for B2B Companies

Generating high-quality leads remains to be a top priority among B2B companies in Australia. In fact, these businesses opt to increase their marketing budgets to focus more on their lead generation campaigns. This would involve researching and implementing lead generation approaches to apply in certain vertical markets.

A quick recap first. A “vertical market” refers to any specific audience with very specific needs. If a B2B company decides to sell to a vertical, they will have to come up with a product and the right marketing strategies accordingly. Verticals are never homogenous, so the challenge for B2B companies is to determine specific marketing approaches.

For this reason, it wouldn’t be best practice for B2B companies to treat their verticals the same way across the board. Indeed, a vertical market has to be approached with caution.

 

Going deeper into not-so unfamiliar territory

As expected, knowing how to engage specific audiences is an issue B2B companies will have to iron out. Much of the challenge is on creating specific messages in a way that relates to a vertical market. Take as an example, financial tech products, and services

If you are going to structure your message based on a general understanding of Fintech products, you will be aiming too broad. This would mean you will be engaging and selling to enterprises that don’t actually need your solutions, wasting time and money in the process.

After all, Fintech covers a wide range of audience niches. For your marketing to make an impact, focus your resources and activities on specific demographics and needs rather than flood your audiences with generalized messages. It helps to sell to sub-groups, but you will have to admit, using audience specific data adds to the complexity of your lead generation efforts.

Related: Niche Marketing: What Works Best for Your Industry?

 

Making an impact

With all that being said, it’s crucial for B2B marketers to implement an effective means of targeting specific verticals. Doing so will definitely help their organizations in the following areas:

 

Conversions

You will be able to create specific messages that will translate to better conversion numbers. Certain verticals engage with differently with the kind of messaging you churn out, so creating the right messages for these verticals will drive downloads, opt-ins, and sign-ups better than creating a landing page for a general audience.

Related: The Top Five Marketing Channels In Terms of Conversions

 

ROI

You have to admit that ROI should always be an important metric that influences your overall marketing strategy. In this sense, with the high amounts of conversions a vertical marketing strategy brings, you are able to appropriately maximize allocate your funds and get higher returns from specific markets.

 

CRM

In terms of customer relations, vertical lead nurturing can be leveraged to drive brand resonance. Because you are focusing on segments, you are able to deliver the right messages that result in higher engagements.

Related: Best Practices in Data-Driven Marketing You Wouldn’t Want to Ignore

 

Strategies to consider

Considering the advantages that lead generation for vertical markets entail, it’s important to use the right approaches in the way you drive your B2B marketing efforts. If you opt to target specific verticals in your lead generation, make sure to apply these strategies.

 

#1 Content marketing

As a marketer, you know full well how vital content is to all your efforts. For a start, you need to draft a content marketing plan that targets specific audiences. For this, you will have to create separate site pages that cover specific niches. For example, going back to Fintech products, you can opt to create a page for each audience you target, such as banking institutions, car insurers, and even mortgage lenders.

Related: Content Marketing to Conversions: Is It Really Possible?

 

#2  SEO

A good content strategy is supported by an even better SEO strategy. With that said, keyword research has to be done before implementing your content marketing plan. Make sure to use industry-specific keywords in your content to drive the right people to your site.

Related: 5 Easy and Actionable SEO Tips for 2018

 

#3 Lead management

Managing a large amount of data can be streamlined using an appropriate lead management system. Using this system, you can effectively divide your audiences into segments based on their demographic profiles, manage your content creation, and deliver specific content to these audiences. Moreover, data cleansing features can make sure your contacts are updated regularly and prevent bad data from misleading your marketing efforts.

Related: The 5 F’s of Data Hygiene for Deeper Sales Conversations [VIDEO]

 

Want to know how else to drive leads through vertical markets in Australia? Use the right data cleansing and verification tools for your business.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

 

 

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

How to Future-Proof Your Energy Company's Marketing Strategy
The Top High-Impact Marketing Technologies Influencing B2B in Australia Today
5 B2B Email Marketing Goals that Make or Break Results [VIDEO]