8 Winning Lead Generation Ideas That Will Help You Crush Q1

8 Winning Lead Generation Ideas That Will Help You Crush Q1

 8 Winning Lead Generation Ideas That Will Help You Crush Q1

A constant stream of leads is the answer to a company’s growth.

The first quarter of 2020 is an excellent time for your company to start on the right foot when it comes to lead generation.

Let’s take a look at eight hot new lead generation ideas as we usher in the first quarter of 2020.

  1. Video
  2. LinkedIn Marketing
  3. Warm up old leads
  4. Email Marketing
  5. Remarketing
  6. Influencer Marketing
  7. Repurpose and Update Old Content
  8. Automate

 

Video

What was once thought of as a way to nurture and sway B2C prospects has now been making waves even in B2B.

In the new decade, videos are the way to go.

Video is technically a type of long-form content that is easier to consume, and people can’t get enough of them.

You can make tutorial videos, explainer videos, hold webinar type videos, and even post your press releases in the form of videos. It makes for a great type of engaging content.

 

LinkedIn Marketing

LinkedIn is the social media platform of choice for professionals. It currently has more than 300 million active users making it the most widely used professional social network.

If you want to elevate your organization’s potential for lead generation, then you have to start thinking of using LinkedIn as a distribution channel.

The LinkedIn platform allows you to:

  • Conduct outbound marketing
  • Try social selling
  • Connect with thousands of influencers.

The first quarter is an excellent time to start building better LinkedIn profiles and establishing authority on the platform. During this time, you could also begin reaching out to your connections to ask for referrals.

Start working on these referrals using social selling!

 

Warm Up Old Leads

The beginning of the year is a good time to start warming up old leads from the year before.

There are several ways to jumpstart cold leads. You could offer a special sale or discount, try to schedule a sales discovery call, or you could just simply check up on them and make them feel that you’re still around.

A lot of companies will also be entering their new fiscal year. This means prospects who were hampered by budgets may now consider your product again.

 

Email Campaigns

Email is still going to be robust and relevant this 2020.

As the year begins, it’s time to send your current customers your plans for the year and paint the vision that you have.

You can start with an update about the company in 2019 and how the organization intends to build on prior achievements. This email can also include special offers and discounts for subscription renewals at the beginning of the year.

 

Remarketing

Did you know that it costs more money to sell to new prospects than it takes to sell to sell to your clientele?

The first quarter is a good opportunity to offer special discounts on upsells and cross-sells to your current customers. You can bank on their previous experience with your product to bring them into the other offerings in your portfolio.

You can include some remarketing in your email campaigns this year, just make sure you take advantage of the customer personas you’ve already established to sell the right segment the right product.

 

Take Advantage of Influencers

Whether you are in B2B or B2C, influencers have made their mark, and harnessing their power should start being a mainstay of nay of your lead generation campaigns.

Start seeking influencers and thought leaders that can get behind your product as early as now. They provide a lot of social proof, and the authority that they have can just give your product the push it needs to stay one step ahead of the competition.

 

Repurpose and Update Old Content

Content creation can be taxing, but there are a lot of ways to generate new content without having to spend a lot of resources. As an organization kicks off the New Year, it’s probably fine time that old content is updated and repurposed.

Updating old content allows you to take advantage of popular pieces of content and give them a new twist. It could be as simple as updating a list of the “best products of 2019” to 2020. This takes a shorter time to deploy than creating something from scratch.

Great content is always good for inbound marketing, and the first quarter is a great time to release updates from last year’s content calendar.

 

Start Automating

Marketing automation is the future, and if your organization still hasn’t started automating a part of its process, you are missing out.

There are a lot of things you can automate from your lead nurturing methods to the various touchpoints in the company.

Marketing automation saves countless hours of manpower on menial tasks, it saves money, and it minimizes mistakes. It frees up time for your sales and marketing team to start getting creative.

It allows you to start running campaigns on autopilot.

 

The New Year is a chance for your company to take its lead generation to the next level. Take advantage of the latest trends in inbound and outbound marketing, and make sure you’re armed for growth with marketing automation.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
5 Examples of Brilliant Personalisation from your Favourite Brands

5 Examples of Brilliant Personalisation from your Favourite Brands

5 Examples of Brilliant Personalisation from your Favourite Brands

Marketing personalisation is one of the most powerful things that any brand can do to achieve actionable results.

It can single-handedly lead to more interactions from prospects and communicate that a brand truly cares.

Today we explore several ways famous brands have harnessed marketing personalisation to take their business to the next level.

 

Coca-Cola

Share-a-coke campaign bottles

Coca-Cola is already a largely recognized brand, but it does have its setbacks when it comes to keeping market share, regardless of its size.

However, all of this changed when they saw their sales go up for the first time in a decade with their “Share a Coke” campaign.

They wanted to reach out to a new generation of coke drinkers – millennial – and by merely printing batches of bottles with the most popular first names of their age, they were able to cause enough disruption.

This goes to show the power of using a person’s name when addressing your customer. It shows the best elements of marketing: creativity, personalisation, and even timing.

 

EasyJet

Easyjet plane taking off

The world of low-cost, budget airlines is a competitive one, and competition usually brings out creativity. This is why EasyJet, in its 20th anniversary, decided to connect with people in the most personal way that they can.

They decided to utilize the travel history of each of the passengers that they’ve had to create stories of their interactions with the airline. This resulted in a campaign where marketing automation met creativity. They used 28 data points and sent millions of unique emails.

What did they get out of this?

The CTR rate was 25 percent higher.

They won the game of metrics while winning the hearts of their passengers.

 

Amazon

Screenshot of Amazon recommendations

Amazon says on its site directory that it’s got “earth’s biggest selection and with it surpassing Walmart as the world’s largest retailer this year, everyone knows they mean business.

However, did you know that many people agree that one of the reasons its revenue continue to grow is through the use of its recommendation algorithm?

In fact, the conversion rate could be as high as 60 percent.

The algorithm is so sharp that it can harness your likes and dislikes based on your behaviour on their site, and provide recommendations to their customers. You can get them on the site, and they’ll even send you an email encouraging you to buy.

This recommendation system is based on looking for things that customers like and putting these items in front of them. This is one of the most potent methods of personalisation that have launched Amazon to the forefront of retail.

There’s more.

It’s not just Amazon that’s leading the way when it comes to personalisation. Almost every sizeable online company is trying to analyze the behaviour of its users in order to create personalised content for them.

 

Facebook

Facebook friendship history

While it is true that just like Amazon, Facebook utilizes your behaviour data and launches its own recommendations on what you are going to see on their platform, they still get creative with it.

Facebook’s friendship history videos remind us of the EasyJet campaign; they are all generated from your data, and the company’s algorithms quickly create them.

We might take it for granted, but how many times have we seen a friendship history video just this week alone?

 

Spotify (and Grammarly)

Screenshot of Spotify custom playlists

Spotify sends out an email detailing listening habits, and these statistics help them connect with their users because who isn’t interested in what song they’ve inadvertently stuck on loop all year.

However, Spotify took it a step further and started creating custom playlists for people based on their music tastes and their preferences.

The result is that customers get to connect with the brand on a more personal level due to this, and it makes for a more customized feel with the application.

However, it isn’t just Spotify who sends emails with statistics, Grammarly is another excellent example.

The people over at Grammarly send you statistics such as how much you fare compared to other people in the world and how many words you’ve written in the entire week.

To come to think of it, people do not even need these statistics, but they’re great because they pique curiosity and increase a company’s CTR.

Say you’re using a free account on Grammarly, and it sends you its statistics on your writing habits; this allows them to tell you about their premium option in the email.

 

There are a lot of ways that companies are getting the message that personalisation is the way to go, and there are a lot of brilliant examples that support this message. As markets progress into more developed ones, competition is going to start getting stiff. 

Stand out by automating your campaigns utilizing proper personalisation and start yielding real actionable results today.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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5 Benefits of B2B Appointment Setting

5 Benefits of B2B Appointment Setting

5 Benefits of B2B Appointment Setting

Getting appointments is one of the critical goals of B2B lead generation.

Securing meetings means that a marketer has one foot through the door, and all it takes is just a little push from sales to getting the deal sealed.

In this article, we explore the many benefits of B2B appointment setting and why any B2B organization should do it!

 

Resource Efficient

Every marketer knows that lead generation and nurturing are expensive.

It costs money to acquire new customers, train specialist staff, and to run campaigns. A full-force lead generation campaign can run into the thousands of dollars, and sometimes you won’t even get the results that you need.

The manpower required to launch labor-intensive lead generation operations is also high compared to appointment setting.

By outsourcing B2B appointment setting campaigns, an organization can be more efficient when it comes to both financial and human resources. They can take advantage of the specialization that B2B appointment setting services have, and they do not have to spend as much on training new people to set appointments for them.

Here’s what.

Smaller organizations benefit the most from this; they do not have the money to spend on training new people, nor can they hire a large number of specialist staff immediately.

However, even larger companies can benefit from downsizing their appointment setting operations. They can increase specialization and decrease the amount of money it takes to maintain an appointment setting team.

 

Helps Develop Your Brand Image

Your brand image is what defines your image to your stakeholders and customers. It correlates with your corporate culture, and it helps with your marketing.

By being able to define your image as a company that sits down and connects with its clients, you come off as an organization that is personal with the connections that they make. From the get-go, you emphasize strong customer service traits and the ability to connect with the people that you deal with.

When you cultivate this manner of dealing with your prospects, you improve your organization’s image, and you appear approachable to others.

This goes a long way in improving your branding.

Companies that are personal when it comes to their clients are held in higher regard. They are seen as an organization with a personal approach to handling things.

 

Increases Revenue

Appointment setting is an effective way to market the goods and services that you have to your prospects. It allows you to showcase your portfolio correctly, and the humanistic aspect of having a meeting is always preferred compared to sending a marketing email.

Personalized campaigns are the most effective in lead generation, and you can’t get any more personal and relational than appointment setting. It allows you to customize your approach to each prospect since a real person is conducting the meeting.

More clients translate to more revenue. Having a dedicated appointment setting team allows your company to scale further.

 

It Saves Time

Outsourcing your B2B appointment setting campaign will allow you to save a lot of time. You won’t need to train a lead qualification team, and you don’t need to spend time warming them up to their tasks.

This time saving can be translated into time that can be spent developing parts of your organization that you specialize in. For example, you could establish the closers that you will be sending out to these client meetings.

Time is one of the most valuable currencies that an organization has. By allowing specialists to handle your appointment setting, you can use this time to develop other areas of your business and specialize even further.

 

Keeps the Pipeline Running

B2B sales require that your pipeline is always churning up new leads and nurturing them into completion. B2B appointment setting allows a constant stream of leads to keep coming in and maintain the flow of business.

Your sales team will always have new leads to follow, and new leads nurture and guide through the pipeline. This does not only result in better revenue for your company, but it also helps in the aspect of morale because there’s always exciting work for them to pursue.

B2B appointment setting is excellent at avoiding dead times in the business cycle that could cause your sales team to experience boredom and lose their sales momentum. Maintaining rhythm and energy is vital in highly interpersonal departments such as sales.

 

Outsourcing your appointment setting and lead generation is one of the best things that you can do for your business. It allows your team to specialize in closing and the other areas that they are good in. It’s one of the best ways to be efficient, not only with time but also with financial resources.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

8 Winning Lead Generation Ideas That Will Help You Crush Q1
5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads

7 Secrets to Reviving Lost Leads

7 Secrets to Reviving Lost Leads

You might have created different lead generation strategies over the years and have greatly benefited from them. However, even the most amazing strategies have failures and behind its wake are hundreds of lost or dead leads — those leads who didn’t convert. These dead leads are usually stored in a forgotten folder and left gathering digital dust. 

Marketers don’t care about them anymore. Well, these people already said no, why should you care what happened to them, right? 

What if we tell you that you can also recycle your lost leads. You can even bring dead leads back to life! 

It’s okay if you feel skeptical about it at the beginning, but you won’t lose anything if you re-engage your leads. In fact, you can gain something from it. 

It doesn’t need a mind-boggling miracle to do that, but putting on some extra work and using the best practices in lead generation. 

 

How to Reconnect with Lost Leads

Before you start re-engaging your lost or dead leads, you need to find out first why you lost them before. Some of the reasons could be: 

  • Losing them to a competitor
  • No budget at that time you talked to them
  • Product lacks the features they need
  • Poor customer service

All of these obstacles can be countered using the following strategies:

Track changes

According to Verloop, companies lose 30 percent of their leads every year because they have also lost track of them. Some of the reasons might be because the leads had changed their email address or phone number. Another is they might have changed their jobs and moved to bigger opportunities.

If this happens, it might look impossible to make a sale because your lead is in a new company. You can use it to your advantage by reconnecting to them. You’ll never know if they need your product or service where they are at right now.

Educate your leads

Use your website to educate your leads; however, avoid doing that with an FAQ. Your website should be like a sales rep — filled with information that engages and educates them, and you cannot do that with an FAQ. According to OptinMonster, 81 percent of companies increased their sales using videos while live chat increases conversion rates by 30 percent. 

Focus on the ROI

Here’s the reality — businesses want the latest technology but they end up scrapping the idea because they either have no budget to purchase it or they cannot see an equitable ROI for the technology. 

To overcome these types of excuses, highlight the ROI your company can provide instead of the price of your product or service. Make sure to include testimonials, case studies, and relevant examples from previous clients. You can also use conceptual pieces that highlight the greater benefit you provide, such as total cost of ownership or reduced downtime. 

For example, if your product costs $1,200 but your prospect only has a $1000 budget, they are likely to buy from a competition that offers a lower price. But if you show them how they can double their revenue by investing in your product, you’ll be able to convince them to reconsider their decision. 

Nurture

 When you lost your leads to a competitor, you can turn these losses into opportunities by creating a nurturing program for them. Start by asking your leads what made them choose the competition. Through that, you’ll be able to get an insight into what your competition is doing, what they’re offering, their strengths and weaknesses, and other important data.

After that, enroll your leads to a nurturing program where they have access to your latest product offerings, special discounts, valuable content, and so much more. 

Create a road map

A road map keeps you and your team on the same page. It also helps you align your business goals and your product design. With all the information in one place, you and your team can clearly see what product features need to be changed or removed. 

Give incentives

Once you have your leads’ attention, you don’t want to lose them again. Keep them engaged and interested by giving them incentives, like free add-ons, extended warranties, or discounted packages when they buy your product within a certain period of time. 

Get feedback

Feedback is necessary for the growth of your company. An effect and non-invasive way to get feedback is through surveys. It is also an effective way of re-engaging lost or dead leads as well as find out the problems they encountered when engaging with your brand for the first time.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
Lead Generation Tips for Top Industries in Australia

Lead Generation Tips for Top Industries in Australia

Lead Generation Tips for Top Industries in Australia

Constant lead generation is a must for any company, but sometimes it can be daunting for any marketer or sales team.

However, there are a lot of things that one can do to make the process easier, no matter what industry they are in.

From B2B healthcare services to financial lead generation, here are a few tips that can make any lead generation effort much more efficient in producing better results.

 

Retargeted Ads for People Who Visit Your Website

Did you know that if you retarget your website visitors with display ads, they are more likely to convert to whatever you are promoting at a rate of 70 percent? This is a statistic worth looking at.

Once someone visits your website, it shows you that they are curious about your product or service. A retargeted display ad allows you to reach your prospect again, nurture them, or remind them of your product.

Retargeted display advertising is applicable in almost every industry, and it works great for sending lead nurturing messages to prospective customers.

 

Creating Content for Non-Technical Members of DMUs

This tip works well for technical industries, such as handling tech leads. It works by the principle that not everyone in the decision-making unit (DMU) is a technician and that you need to simplify some processes.

Take, for example selling complicated cloud solutions. Even if the hallmark of your product is some sort of revolutionary technological breakthrough, you won’t be able to sell it if only your prospect’s IT guys understand it.

You need to create content for everyone in a decision-making unit to understand. Talk about your solutions to the non-technical team, get into the details with their IT, it’s all about being able to inform everyone about the benefits your solution regardless of their position.

 

Advertise on Facebook

Digital ad spending can get expensive, but if you were to choose a medium, Facebook might be the right choice because almost everyone is on it. There are different ways to utilize Facebook to promote your product.

One of the best ways to use Facebook is to build a custom audience. You can upload a list of emails from a specific customer list and show these select people ads. It’s pretty nifty if you want to retarget a particular group of people.

You can even build on this list by allowing Facebook to make you a lookalike audience based on the email list that you’ve uploaded. In this way, you can have access to more people than you can reach.

 

Creating Premium Content to Give Away

Whitepapers and case studies are still the best way to establish yourself as an industry leader. If an organization puts in the effort to research their prospects for free, it shows that they are knowledge leaders who are confident in their position.

Creating premium content is not only limited to technical papers. You can create interactive content that resonates with a lot of people in the industries that you are targeting. You can always craft innovative ways of presenting your products and services using technology such as AR and VR.

Video tutorials are great for distributing content for different types of roles and for strengthening the brand image as an information leader.

 

The Length of the Sale and the Follow-Ups

In industries such as B2B healthcare, the length of the sale usually takes long. This is because of the cyclical nature of their budgets. However, this should not be an excuse not to follow up regularly.

A lot of sales are lost due to poor follow up processes, and a lot of leads become cold because companies fail to remind their prospects about their presence.

High growth organizations report about 16 touchpoints per prospect, putting into perspective how significant following up is.

You need automated marketing that sends follow-ups regularly to make sure that you don’t forget to do so.

 

Account-Based Marketing is Still the Way to Go

ABM is one of the most powerful methods of lead generation that you can engage in because it allows you to create personalized approaches for different buyer personas.

By customizing the approach, you get to connect with the prospect properly and you get to be personal with them.

ABM is also great for people with limited resources because it utilizes your efforts efficiently. 

 

Proper appointment setting and lead generation in Australia is achievable, no matter what industry it involves. It’s essential to have the proper systems in place and to be persistent and regular in lead generation efforts.

Procuring leads on a regular basis for B2B companies is one of the most crucial parts of the sales process because it ensures that there is a constant stream of clients coming in.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
5 Reasons Why Prospects Choose Your Competition (Featured Image)

5 Reasons Why Prospects Choose Your Competition

5 Reasons Why Prospects Choose Your Competition (Featured Image)

We get your frustration. You have the best product and customer service, but yet your prospects are still picking your competition.

Is it something that you’re doing wrong?

The fact of the matter is, it could be.

In this brief, we take a look at the possible reasons why your potential customers are purchasing from your competitors instead of you. And, we’ll even give you tips on how to move them over to your side!

 

Your Competitors Provide More Affordable Solutions

 Price remains to be one of the most important considerations that a potential buyer will have when it comes to choosing different solutions. Sometimes your organization will have the edge when it comes to technology, but if the price isn’t right, it could become a barrier to a sale.

The way to go about this is to be able to price competitively.

However, what happens when the price that they’re demanding is just something you won’t be able to afford?

Then, maybe it’s time to create different versions of your packages with limited and extended features to take advantage of different markets that you have. Remember, by being able to fix up your packages; you can make adequately target different market segments.

 

You Take Too Long to Answer

Here’s something that happens from time-to-time, say a prospect posts a question to you or the sales team and you take too long to respond, as the prospect is waiting for the appropriate response they’re probably already transacting with another provider with faster service.

If another provider can provide solutions to the questions that the prospects’ needs, there is a higher probability that they will go after that provider.

Organizations should be able to provide swift responses to inquiries to provide information. The faster you can provide the information before your competitors, the better your positioning.

This includes being able to have auto messaging functions integrated within your websites, a proper follow-up system for marketing, and dedicated people on hand to answer questions.

 

They Are Unaware of Your Product

If people don’t know your product exists, then they won’t be able to buy it. 

Now there are a lot of things that you can – and should be doing to maximize your product’s exposure. This includes (but is not limited to):

  • Social media marketing
  • Search engine optimization for your website
  • Event marketing
  • Cross promotional campaigns
  • Guest blogging
  • Advertising
  • Industry partnerships
  • The use of influencers

 Now if you find that people don’t know about your brand, it could be that you’re missing out on a couple of these methods of exposure.

You need to be able to present wherever your competitors are and focus on winning people over not only on the sole basis of quality but also on the added-value that you give them for switching over to your side.

 

They Are Unaware of Your Product’s Other Features

You might have upgraded the capabilities of your product or service, but if you are unable to communicate these changes to old prospects or new leads, you won’t be able to go far if they are unaware of the new features that they need.

This is especially true if you are known to have a product that hasn’t changed much or if people don’t know that you have updated to a must-have feature that is now present in services that they use daily.

You need to be able to communicate what you offer well. Communicating new features of your product should be treated in the same way as it would be if you were launching something new.

 

Your Competitors Have Better Customer Service

 One way to step ahead of the competition is to offer excellent customer service. Everyone is expected to provide a good quality product and conventional systems fo delivering their products and services, but sometimes all you need is an excellent human connection, and that lies within your customer service.

Customer service can make or break a company, and more often than not, you can boost your company’s revenue by just investing in excellent customer service.

Remember, the customer is always right, and you need to make sure that they experience the best from your company to win them over. Excellent customer service is something that a lot of people crave because good products are a dime a dozen, but excellent service is rare.

Good customer service is one of the fastest ways that you can improve your offering and lineup without even having to touch your product itself.

 

By being able to understand your competition, you may be able to strategize your offerings for maximum growth and scalability.

The great thing about markets is that they are dynamic, and you can always disrupt them and work your way towards the top. Remember, with just proper appointment setting and lead nurturing, you can make sure that you’re set for the future!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

5 Examples of Brilliant Personalisation from your Favourite Brands
5 Benefits of B2B Appointment Setting
7 Secrets to Reviving Lost Leads
5 Ways to Fail at B2B Telemarketing and Appointment Setting (Featured Image)

5 Ways to Fail at B2B Telemarketing and Appointment Setting

5 Ways to Fail at B2B Telemarketing and Appointment Setting (Featured Image)

Are you calling your leads wrong?

Telemarketing is said to still be one of the most potent methods of lead generation and nurturing. However, regardless of how powerful a technique is, you will never realize its true potential if it’s being used wrong.

Today we take a look at why a telemarketing and appointment setting strategy can miss its mark and how we can avoid these things from happening to our campaigns.

 

Failing to Segment

You will not be able to qualify prospects or set appointments if you are too busy trying to cold call. The main difference between cold calling and telemarketing and appointment setting is the fact that one utilizes a general approach, while the other is targeted.

We should all take a page from the way account-based marketing (ABM) works.

Instead of trying to call everyone on your list, you should start segmenting people based on their buyer personas. Within these buyer personas, we should be cultivating specific campaigns that are designed just for them. This will enable you to personalize for the prospects that you are trying to reach.

 

Failing to Test and Adjust

Telemarketing and appointment setting – just like any other form of marketing – has to be a measurable process for it to be an efficient and effective acquisition channel. By failing to record the results of a telemarketing or campaign run, you won’t be able to find which areas you can improve on.

Furthermore, it’s not just the feedback system that you should be working on; you should be able to split-test different variations of the same campaigns on your audiences. This makes the process efficient. You will be able to judge what works and what doesn’t, making your campaigns agile enough to switch.

 

Failing to Make it Personal & Hard Selling

Telemarketing allows for an avenue for you to make your marketing personal. Apart from “personalizing” for the prospect, you have to make it personal as well. Get to know the client, their pain points, their company culture, etc. In turn, tell them about your company and your products.

Don’t be afraid to strike up a conversation, the more you build rapport, the easier it will be for you to strike a sale. Even if they don’t buy from you, at least you’ll be able to reach out to them in the future for a referral.

Another mistake in this department is hard selling. Engaging in a process where all you are doing is pushing your product makes the whole process of telemarketing extremely impersonal.

 

Failing to Improvise

Here’s what.

Every client on the phone is going to have different needs, it’s one of the characteristics of a personal marketing approach like telemarketing, and if you cannot improvise to meet their needs, there’s no use in talking to them.

More often than not, telemarketers are bound by a script that they feel like they have to read, but that should not be the case at all. Your prospects will know if you are reading from a prepared script. Reading from a script removes the personality from telemarketing and renders the call process as general as an email blast.

Here are a few points that you can work on:

  • Building rapport with the person that you are speaking to – as we’ve mentioned earlier.
  • Trying to adapt to the company’s needs
  • Making your products or services relevant to their business process.

 

Failing to Follow-up

One reason that your telemarketing campaign could fail is the failure to follow and we are not talking about following up after they said they’re busy. A good follow up process encompasses several factors including targeting past the telemarketing stage.

If you have a list of their emails you can easily retarget them again using a social media platform like Facebook. By being able to do this, you will be able to subconsciously target them reminding them about the solutions that you have.

This type of follow up is integral in ensuring that they get a form of omnichannel marketing.  However, you still have to design it in a way that doesn’t overload them with information and turns your marketing abrasive.

 

If you can harness the power of telemarketing, it makes for one of the most effective lead qualification and acquisition channels available in the market today. This not only saves resources but also ensures that a marketing team is more efficient in the way it operates.

Implement smart calling and proper appointment setting and get your telemarketing strategy in order. An efficient telemarketing campaign is an effective one.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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Top 6 B2B Lead Generation Trends in Australia for 2020 (Featured Image)

Top 6 B2B Lead Generation Trends in Australia for 2020

Top 6 B2B Lead Generation Trends in Australia for 2020 (Featured Image)

The world of B2B is as dynamic as B2C and sales processes are consistently evolving, from new things to try out to different variations of tested marketing and lead generation strategies.

Today we take a quick look at B2B lead generation trends in Australia in the run-up to 2020 and how we can take advantage of these trends for optimal growth!

 

ABM

Account-based marketing is still (and will remain) to be one of the most powerful ways of connecting with your prospects in B2B sales. Its core value is proper market segmentation, and its results have been promising in numerous industries.

What everyone loves about ABM is that it is a testament to the power of creating personalized campaigns to engage different buyer personas within a market. Its premise is simple, segment your market, create personalized campaigns, and treat those segments as markets within themselves.

 

Content… That Engages

Content is still definitely king in 2019, and it will remain to be king in 2020 and the years to come. However, the rules are changing.

Businesses are now concentrating on content that actually brings forth engagement from their customers – it seems as if they got a lesson from B2C – since it is a more effective way of getting personal with potential prospects.

This statement does not mean that we should start saying goodbye to whitepapers and case studies, but it’s time that we turn the content that we release into more visual pieces that can be appreciated by anyone at a glance. Infographics are great, but it shouldn’t just stop there, create content that is worth spending time with, and that doesn’t just aim to convert.

 

The Use of Influencers in B2B Campaigns

We won’t be seeing famous reality show stars as the faces of new B2B products, but what we will be seeing are industry-specific leaders. They will help pave the way for B2B companies to sell their products and be more relevant.

A lot of industry leaders carry weight with their opinions and the way that they do things – just like in a B2C market – and B2B companies have realized that these influencers’ opinions carry a lot of weight.

Being able to leverage that weight will mean that a B2B company can take advantage of an influencer’s following and translate that into exposure for their company. There are a lot of medium-scale influencers that can go for event marketing slots, sponsorships, and even content creation.

It is exciting to think of how these influencers will revolutionize B2B marketing as a whole.

 

Personalized Content

The reason personalized content works is that it makes the end user feel as if they are consequential and unique to the company. Almost nobody likes to receive generic replies or email newsletters, your prospects can feel the disconnect, and it is impersonal.

It doesn’t matter where you use personalization. You can use it in your email outreach and lead nurturing campaign, the content that you deliver, and in any form that you can think of. Being able to personalize is the way into the future.

Remember.

Everyone deserves to feel special.

 

LinkedIn Will Play a Major Role

LinkedIn is sort of like the B2B playground social media playground, and it’s undoubtedly influencing digital marketing in the business world. We all expect LinkedIn to be the more serious social network compared to Instagram and Facebook.  As such, it has remained to be the network of choice when communicating business with businesspeople.

Being able to leverage LinkedIn is going to be vital as you release content for your B2B prospects. A lot of people are now taking advantage of the video features of LinkedIn, and it is now an absolute must that you release something in video form.

 

Bonus: AR and VR

We have had some significant AR and VR capabilities for quite some time now, but we are still in the infancy stage of being able to utilize them to their full capabilities. Augmented and virtual reality will be able to play a role in the way we deliver content to our prospects. For example, you can create a virtual tour around a factory for your prospects to view without them leaving the comfort of their office.

Harnessing this technology for content creation automatically makes your content engaging, and it is up to your creative team to come up with a strategy to back this up to its fullest.

 

As you can see, there are a lot of key takeaways that you could be doing differently in the Aussie market. All it takes is just a little innovation mixed with some creativity. Always try to push the boundaries further whether it’s strategizing your pipelines or maxing out your appointment setting strategy, there’s always room for growth this coming year!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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7 Dreadful Cold Calling Mistakes Salespeople Should Avoid (Featured Image)

7 Dreadful Cold Calling Mistakes Salespeople Should Avoid

7 Dreadful Cold Calling Mistakes Salespeople Should Avoid (Featured Image)

Cold calling will still remain as one of the most-effective and personal ways of communicating to a prospective client. Whether you are contacting a client or running into a gatekeeper, there is still a couple of roadblocks that you can run into.

These might be common but they can be deadly to your sales appointment setting pitch.

However, we’ve got you and in this article, we’ll talk about what you can do in order to avoid the common pitfalls of cold calling.

 

The First 8 Seconds of the Call

Like an elevator pitch, the first 8 seconds of the call will determine if you’re worth devoting a couple of extra minutes to and you’ve got to understand that a simple: “good day!” just does not cut it anymore. More often than not, this automatically tells the person you are calling that you’re from a sales team who needs to make some sort of quota.

Start your pitch with something fresh and new.

If you sound like the rest, then you’ll get treated like the rest.

 

Reading Off of a Script

There is no harm in making a couple of notes or setting goals for a call, but if you were to read from a script in every single call, you’ll probably just mumble your spiel out by the end of the hour. Also, the recipients of the call will know that you are reading from a script and it shows the lack of effort to get to know the company and how you can adapt and meet their needs.

 

Choosing The Wrong Time to Call

We like picking up the phone at either 10 am or 2 pm because it’s either you’ve settled into the office or are ready to talk to people after lunch. However, do not fall into this trap. Since you like calling at this time, your competitors will most likely want to do so as well. This means everyone is in competition to get to a DMU. You want to be able to differentiate.

Your prospects already know its sales hour so they could be a little more defensive, too.

 

Pitching vs Discussing

Sometimes we have to stop pitching and start discussing how you can help a company. There’s a reason they are still talking to you and maybe it is because of a particular point that they have. Companies do not need additional products or services to help them out but rather they need answers to the questions that they have.

 

Not Maintaining Your Focus

A bad phone call gets you down, we get it. However, doesn’t a good phone call and prospective sale do the opposite for you? At the end of the day, bad, good or neutral phone calls cannot have an effect on your focus because it carries over to the next call that you will be making.

You need to be able to maintain a consistency in the composure that you will be projecting to every single person that you speak to during a cold call barrage.

 

Talking > Listening

This is a common issue in normal everyday conversations and it’s even worse if you carry it over to your cold call strategy. Listening allows you to be able to understand what the prospect actually needs from you and this usually equals into better outputs. 

Just as we have mentioned earlier, a lot of us want to be able to pitch our products but it is through the listening that we get to know what kind of prospect the person you are talking to is. It also makes you appear to be more human because you have taken the time to get to know a person in-depth.

The more we listen, the more effective communicators we become.

 

No Cold Call Call-to-Action

Just as it is on a website, you really need a call-to-action at the end of the phone call. This allows you to be able to speak with the prospect again and start negotiating a sale.

However, it is also helpful in other cases, let’s say the prospect has no use for the product but you would like to check on them again because it seems as if they will have a need for another product under your brand in the near future, this allows you to set a schedule and it doesn’t waste the time that you have.

Next time you have to call them; you do not have to worry about gatekeepers as they will be expecting your call in any case.

 

Do not fall victim to any one of these issues that you could get with cold-calling because even expert salespeople find themselves falling over these pitfalls every now and then. Efficient systems and strategies for cold calling make for a much easier time in getting your pitch across to your leads.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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Email Marketing Hygiene Tips for 2020 (Featured Image)

Email Marketing Hygiene Tips for 2020

Email Marketing Hygiene Tips for 2020 (Featured Image)

We cannot stress this often (and enough), email hygiene is highly integral to the success of your email marketing campaign and through email hygiene, you can be sure that you are fully taking advantage of the power of your inbox. In this article, we discuss things that you might miss out on when doing your routine email marketing hygiene checkup.

 

The Hard Truth About Email Hygiene in 2019

ISPs are constantly checking you out and if your engagement and delivery metrics are off, there is a chance that they won’t deem your messages to be deliverable to some inboxes. This hurts your marketing campaign and your metrics.

 

Hard Bounces Won’t Help

Your email server will tell you if you are getting a hard bounce. Hard bounces are what you call emails that you send out but don’t land inside the intended recipient’s inbox. This really disrupts the way you record your metrics and it really messes up your email’s integrity. Remember to look out for system messages that tell you if certain emails are coming through your intended recipient’s inbox.

If you want to check on which email addresses are bouncing without having to send everyone on your system an email again, then you could do so with the help of several online applications that can check entire mailing lists for you. Don’t sacrifice the integrity of your email account.

 

Targeting: This is Your First Step of Not Ending Up in the Spam Folder

If you don’t know the basics of targeting, then there’s a pretty good chance that you might end up in the spam folder of a prospect’s email. 

  • Your subject line counts. Subject lines with the word “free” can automatically get caught by spam filters.
  • Are you using the right language?
  • Are you addressing your prospect properly?
  • Are your email habits spammy that it leads to your prospects feeling that you’re not a legitimate business?

You have to know your audience well before you communicate with them.

 

Customize, Personalize, and Monetize!

If we could summarize this particular section with one phrase it would be:

STOP SENDING GENERIC EMAILS.

The reason behind this is simple, everyone wants customized and bespoke treatment and you aren’t achieving anything if you’re not being personal with your prospects.

 

Time to Cleanup Inactivity

This is pretty much the rule of every relationship if they haven’t been responding for quite some time, then maybe it’s time for you to cut them out. As we mentioned earlier into this article, ISPs are actively monitoring who you send out to and if people aren’t engaging with you, this will hurt your deliverability.

However, if they are a previous customer, consider creating a different email marketing plan for them. Previous customers sometimes deserve a different kind of approach in order to engage them again. You can’t send the same emails to prospects on different areas of the sales pipeline. It just doesn’t work and it is a waste of resources.

 

Role Accounts Have to Go!

It is always a great practice to mail to real people and not role accounts because of a couple of factors. Role accounts can be managed by different people and these people can be replaced, sending an email to these accounts is also an impersonal way of targeting prospects and could lead to your promotion getting ignored. Another issue with role accounts is that they barely engage compared to real email accounts.

 

Subscription Confirmation

Do you want a cleaner list overnight?

Get people to confirm their subscriptions with your list.

In this way, you’ll be able to get rid of contacts who do not want to be bothered and don’t want to engage with you. You’ll be able to narrow down your leads and make sure you properly nurture the ones that matter the most.

 

Verification of Leads is Important

If you decide to purchase an email list – although we advise you not to – make sure that the leads that they give you are verified. If ever you’ve built the list yourself or have asked for help from consultants, make sure that they are still verified nevertheless. This allows you to center your campaigns on real leads that are worth the effort.

 

Email Hygiene Checks Really Have to be Routine

Our list is timely if you haven’t checked your email lists in 2019. However, you have to make a point of consistently checking your email lists for hygiene. This can be done on a monthly basis, but at least do it once per quarter.

As you can see, it is easy to miss out on several things that we could be doing for our email campaigns. Email hygiene is essential to maintain a good database of client leads and it also helps keep lead verification efficient. Remember there are always benefits to good hygiene!

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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The ABM Way of Attracting and Converting B2B Leads (Featured Image)

The ABM Way of Attracting and Converting B2B Leads

The ABM Way of Attracting and Converting B2B Leads (Featured Image)

Lead generation is what keeps sales alive, but sometimes we hit a point in the business cycle where we need something new to stimulate new leads. What happens when we’ve hit one of those inevitable dry spells in our sales process?

In this article, we will be discussing 4 key tips for attracting and converting new business leads using an ABM approach.

 

Making Information Easier – MAP IT OUT!

The casual observer who first encounters your product will want concise information that is digestible in order to spark interest, but then what happens next?

If they are attracted to what you have to offer then they will start to do some digging – usually on your website – and if the information isn’t readily available it can be a precursor to abandoning interest.

Think about it this way, how many times have you gotten frustrated with bad navigation on a website, different information on different pages, and answers that can’t be solved?

Having a general features page that explains everything with its own subpages detailing individual features. Have a page that details technical information. Your pricing page has to be clear and concise to trigger a decision to buy.

There are also different stages in the buying process. You have to be able to map out the different stages in and provide relevant information for each stage. It has to start out with the basics and move to more convincing factors for your prospects.

This also means you cannot overload them with information right in the beginning. Build your website and your information outlets with the user in mind, this will it make easier for both parties.

 

Remember the Group Buying Decision Factor

If making a singular person move on a purchase decision is already difficult then think about the dynamics of the group buying decision factor. Most of the time it is not just one person who makes a majority of the decisions in a company – especially in business-to-business transactions.

The decision-making unit (DMU) should be appeased and it’s not just one person. Your services should be able to appeal to each member of the DMU. Here’s an example, suppose you are marketing SaaS and you know your materials are already appealing to the people who’ll use it on a daily basis, is there enough convincing information to get the vote of their tech team?

Omnichannel and Consistency

It is likely that you have multiple channels of client and lead acquisition, and this is a great thing to have in any business. However, it is important that you are consistent with the way you deal with your prospects on every channel that you have. 

If you’re responsive to your clients and prospects on one platform, it is important that you also employ the same level of customer of service in any platform that you are invested in. This means you cannot just invest resources into answering every email within the hour but are unable to answer questions on your site’s messenger platform in the same amount of time.

The reason consistency is important is that it shows to your prospects that you are a company that they can rely on whatever platform it may be. Reliability breeds trust, trust breeds relationships, and in this industry relationships are your key to growth.

Aim for the omnichannel experience as much as possible, aim to be able to replicate what you have on one platform and seamlessly integrate that experience on to the next one that your customer is in.

 

Touchpoints: In Context

Where your customer or prospect communicates to you in where you’ve got to respond to… in the same context. Let’s put this into perspective, people who write support emails usually have the time to message you about their entire issue with your service. However, those who try to engage with your support team through messenger are looking for quick answers to their questions.

Providing a consistent experience doesn’t mean ditching the norms on the different touchpoints that your prospect has with you.

You also have to predict, learn and adapt to the way they interact with the other touchpoints that you have set up for them. Let’s say you have a landing page on your website that has way too many fields for them to fill up and they feel interrogated, this messes up with your conversion rate optimization (CRO) meaning your lead magnet won’t be working well.

 
Lead generation techniques are very dynamic in nature and sometimes with just a little creativity, you can bring new leads into the pipelines, ready to be nurtured for those important conversions that we have.

Remember, lead generation is not just purely a science, but there’s a specific art form to getting attracting and engaging your marketplace.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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Lead Nurturing Marketing Automation Statistics Every Marketer Should Know

Lead Nurturing Marketing Automation Statistics Every Marketer Should Know (Featured Image)

People often ask what the most important thing in marketing and one answer that some often forget is data.  Today we explore important statistics when it comes to lead nurturing and marketing automation. You will find that the numbers don’t lie and it really helps to be in the know.

 

Let’s Talk About Leads

One thing that most marketers should never forget – read: not get discouraged with – are the numbers on lead generation. The first one is going to come as a shocker because you have to understand is that:

 

80 percent of your leads will not mean sales for you.

 

However, you are not the only one with this problem because according to Hubspot

 

65% of businesses say that traffic generation and leads are their biggest challenge in marketing.

 

These two statistics just indicate how difficult it can be not only to generate leads but also to convert those leads into new business for your company. This is why it is important that your sales pipeline should always be dynamic in nature and optimized to nurture the leads that you already have.

Some researchers have stated that companies who know how to lead nurture generate more leads that are sales-ready at lower costs than those that do not know how to do so.

This leads us to lead nurturing.

 

The Importance of Lead Nurturing

Lead nurturing is extremely important, according to Acend2 48% of companies encounter complex sales processes with a long cycle involving many influencers.

You have to make sure that you are nurturing your leads well. In highly competitive industries, lead nurturing becomes a priority because if you do not pick up in the game, a lot of competitors will be more than willing to do so for you.

The statistics get worse when companies are asked about their lead nurturing attribution model. It turns out that

 

More than 34% of companies do not even have a model to attribute their marketing performance to.

 

In order for you to be an effective marketer, you need to be able to have a good feedback system and this really starts with having the proper model in place.

We do not have to emphasize how important lead nurturing is but also look at this interesting statistic from Demand Gen:

 

Only 29% of business brands will nurture their customers after the first purchase.

 

Did you know that it costs more resources to take on a new customer than to sell to an existing one? With this being said, it is important that we do not forget about our previous clients, too. Lead nurturing has to involve prospects, clientele, and current customers.

 

What About Marketing Automation?

Marketing automation is continuing to grow in adoption rates across multiple industries from B2B to B2C and it is no surprise that Emailmonday has stated that:

 

On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.

 

The infrastructure is already in place with the automation software industry in the United States already at $3.3 billion in 2017 alone and expected to rise by roughly a third yearly.

Marketing automation is extremely important because it makes normal marketing tasks easier for people. Think about the simple example of having to customize the first names of a general email for an email list, marketing automation makes this easier.

You save resources, simplify the process, and create a system that isn’t subject to too many flaws.

If you ask marketers if they use marketing automation tools, you’ll find that more than three-quarters of them already do so. However, this number is expected to grow.

However, the issue is not even adoption or awareness, sometimes it is just the organizations themselves. 

 

56% of marketers think that the industry is growing faster than their own companies’ usage.

 

This definitely signals are a harsh disconnect for the people who really need to be fully utilizing the benefits of the software.

However, there is no denying the benefits of automation if you were to ask us. In fact, top agencies report that the objective of marketing automation is increasing the ROI, acquiring more customers and measuring performance.

The aim of marketing automation is not to allow your business to survive, but rather thrive with the benefits of increased efficiencies and effective automatic protocols in place.

These statistics help explain the value of proper lead nurturing and marketing automation that is executed well. As you can see, properly strategized techniques can help drive your business for growth and prepare your pipelines for success.

 

So where does your business stand today? Are you fully utilizing lead nurturing and marketing automation tactics? Be part of the better statistics.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

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