Callbox Australia Successful to campaign to marketing firm in NSW

Digital Signage Firm Achieves Impressive Lead Count with Callbox Campaign

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The Client

The Client, a digital signage technology specialist company, is a pioneering force in the technology industry that consistently delivers state-of-the-art marketing solutions. With extensive knowledge and expertise in digital signage and mobile advertising, they empower businesses to attract their target audience with unparalleled precision.

Their innovative platform equips companies with dynamic content creation, personalized messaging, and real-time analytics capabilities. This comprehensive toolkit allows businesses to refine their marketing campaigns and reach optimal results. 

The Client is dedicated to transforming how brands connect with customers, fostering genuine interactions that go beyond traditional marketing. Their innovative approach creates lasting impressions with the target audience.

The Challenge

With decades of experience, the Client has emerged as a prominent digital signage provider. Their commitment to excellence has earned them a strong industry reputation. By consistently exceeding customer expectations and adapting to changing demands, the Client delivers exceptional products and services and their proven track record has established them as a reliable and innovative partner for businesses in search of cutting-edge digital signage solutions.

However, the rapid digitalization of the industry has led to an increase in competitors, intensifying the level of products and services. To maintain relevance in the market, the Client recognized the need to enhance its lead-generation efforts significantly.

The Client recognized that achieving their goal required entrusting their marketing strategies to a third party. To accomplish this, they made the decision to outsource their marketing efforts to Callbox, a reputable company with a proven track record.

The Callbox Solution

Callbox developed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • Callbox was to generate leads and set appointments with interested prospects to help the Client gain new customers
  • To reach out to prospects via email, web, and social media to build brand awareness
  • Profile the database

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects that they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were CMO, Marketing Manager, Office Manager, General Manager, and Business Owners.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.

Results

The 6-Month Lead Generation and Appointment Setting campaign generated 104 Appointments Set, 112 Requests for Information, and 573 LinkedIn Connections.

Callbox Case Study about Additive Manufacturing Company in Australia

Callbox ABM Propels Additive Manufacturing Firm’s Lead Generation Campaign to its Peak

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The Client

The Client is a leading additive manufacturing company that produces industrial-grade 3D printers and related software and materials for manufacturing applications. Founded in 2013, the Client is a manufacturing company that has developed a novel 3D printing process for creating parts that possess the durability of Continuous Carbon Fiber.

Its printers use a variety of materials, including metal, carbon fiber, and other composites, to create strong, durable parts for use in industries such as aerospace, automotive, and medical. The Client’s software allows users to design, slice, and manage print jobs from a cloud-based platform.

The Challenge

The Client has previously utilized various marketing techniques, but unfortunately, they did not yield favorable outcomes. Consequently, they were on the lookout for a more direct and efficient lead generation approach that could not only generate high-quality leads but also help expand their customer base.

The Client’s past marketing campaigns may not have resonated well with their target audience. As a result, they were likely experiencing difficulty in attracting new customers or converting leads into actual sales.

To address this challenge, the Client needed a lead generation strategy that was more targeted and personalized, one that could capture the attention of potential customers and convert them into loyal buyers. By adopting such an approach, the Client could hope to not only increase their revenue but also build lasting relationships with their customers.

Considering their best options, the Client decided to outsource its lead generation and appointment-setting efforts to Callbox.

The Callbox Solution

The Goals

  • The Callbox team was tasked with running a campaign focused on generating leads using a variety of channels to get in front of a large number of prospective clients.
  • The Callbox team was to produce high-quality sales leads and schedule business appointments for the Client’s sales team, ensuring that they remain actively involved in revenue-generating activities.
  • Learn about the opportunities and needs of the prospects through delivery calls.

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the CEO, Manager, Director, Factory Manager, Chief Executive Officer, Program Director, and Decision-Makers.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry, business size, and technologies in use.

Results

The 3-Month Lead Generation and Appointment Setting campaign delivered 29 Marketing Qualified Leads, 67 Sales Qualified Leads and 81 Social Media Connections.

callbox australia case study for logistics company

Callbox ABM Powers Leading Logistics Firm’s Drive to Success

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The Client

As a division of a global logistics and transportation company specializing in providing tailored logistics solutions for the healthcare industry, the Client is a trusted partner of healthcare companies who is aiming to streamline their supply chain, ensure regulatory compliance, or improve efficiency.

The Client has a strong global presence, with operations in more than 200 countries and territories. It has been supplying specialized transportation and distribution options to the pharmaceutical, biotech, and medical device industries in Australia for more than 20 years.

The Client’s services in Australia include temperature-controlled transportation for pharmaceuticals and biologics, medical device distribution, and clinical trials logistics management. In addition, it also offers warehousing and inventory management services, as well as customs brokerage and regulatory compliance expertise.

It is dedicated to environmental responsibility and sustainability. In turn, the Client has put in place a number of programs designed to lessen its carbon impact and encourage sustainable practices.

The Challenge

The logistics business saw increased competition as more major players entered the fray. This helped the client realize the importance of expanding their market reach and raising brand awareness in order to move forward. 

However, they lacked the necessary marketing strategy to stay ahead in the fast-changing industry. Following an evaluation of potential lead generation partners, Callbox emerged as the most qualified to provide both the list and the tools that they required.

With the goal of reaching out to more potential customers in the said region within 6 months, the Client wanted to use Multi-Touch Attribution to reach out and engage with clients through the channels that they find most convenient and reachable.

The Callbox Solution

Callbox developed an Account-based Marketing Lead Generation & Appointment Setting campaign based on the Client’s needs and preferences, which included:

  • Account-Based Multi-Channel Lead Management via Voice, Email, Chat, Web, Social Media, and Webinar
  • Sales Enablement & Support which included Product Training, Account Setup, and Back Office Sales Support
  • Tools & Subscriptions to the Callbox Pipeline and HubSpot CRM
  • Account Management with Strategy Building, Regular Reporting, and Product Knowledge

The Goals

  • The Callbox team was to run a campaign centered on the Client’s logistics services, utilizing multiple channels to reach a large number of potential customers.
  • Uncover the prospects’ needs and opportunities through discovery calls.
  • Set meetings with prospective customers for the Client’s sales representatives.

Below is the two-step campaign process:

Account Research and Selection

  1. The Client specified their target industries, location, and decision-makers.
  2. Callbox refined the Client’s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Callbox came up with a list of potential contacts to target, which was reviewed and approved by the Client.

Account and Prospect Profiling

  1. The Client provided buyer persona profiles of the prospects they wanted the outbound campaign to target. The profiles consisted of detailed demographic and firmographic segmentations.
  2. Buyer personas identified as the campaign’s primary targets were the Head Of Sales, IT Manager, Head of Operations, Procurement Manager, Director, Head of Supply Chain, Supply Chain Manager, Head Of Operations, Operations Manager, and CFO.
  3. The master contact list was segmented based on these personas, and was further grouped according to industry, business size, and technologies in use.

Results

The 6-Month Lead Generation and Appointment Setting campaign delivered 82 Sales Qualified Leads, 36 Marketing Qualified Leads, and 217 Social Media Connections

Callbox Takes Systems Integrator Leader From Test To Trust [CASE STUDY]

Callbox Takes Systems Integrator Leader From Test To Trust

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The Client

The Client is a leading provider of Cloud Integration and Supply Chain Integration Solutions. The services they provide help businesses simplify integration, automate processes and improve collaboration and visibility to global trading partners.

Originally founded in 2005 as a B2B-focused consulting firm, they later evolved, acquired and developed key technologies to address the growing needs of collaboration in businesses worldwide.

The Challenge

Despite working with some providers whom the Client relied on in getting new business, finding interested companies to engage with their services for the long term was a challenge. The Client figured out that the issue was rooted in two causes:

  1. Contacts that weren’t fully profiled. Most of their current customers may not be the best candidates to maximize the whole range of collaboration solutions the Client has to offer and sign on with the Client for longer contract periods.
  2. Lack of probing efforts to uncover the need from prospects like, which integration solutions would best fit to integrate and automate their business processes.

With the hope to find key solutions to the problem, the Client searched for another marketing provider – a lead generation/appointment setting company who can provide them with a list of accurate contacts and quality appointments with interested prospects who have the need for cloud integration and supply chain solution services, and who would most likely keep a long-term engagement with them.

The Callbox Solution

Past experiences with providers who delivered less qualified appointments have made the Client become quite skeptical about what Callbox’s multi-channel marketing campaign program can do to better their current business status. For them, the first 3-month campaign term they signed up was a “test”, but for Callbox, as always, it was a “commitment”.

In order to address the Client’s challenges on contact accuracy and quality of appointments, the team carried out their best effort to profile and update each contact information with each call, and took the opportunity to ask prospects appropriate probing questions to uncover business needs. These were significant factors in generating high converting appointments.

To make these processes continuously run throughout the whole campaign period, the Callbox team employed the Callbox Pipeline Lead Nurture Tool which efficiently automated tasks that streamlined the workflow:

  • Contact profiling was efficiently processed through the Lead Nurture Tool’s list cleansing feature, by automatically sending invalid contacts to support lists for the research team to wash and update.
  • Custom emails were automatically sent to prospects in a scheduled manner. The actions taken by prospects like clicking a website or submitting a form, sent real time alerts to the caller to promptly respond or call them.

The Callbox Pipeline Lead Nurture Tool was vital in keeping the calling list accurate throughout the whole campaign duration, and broadened the chance for the caller to reach the right prospects at the right time, when they are most available to talk, thus resulting to a very impressive turnover at each end term:

  • 1st Term (3 months) – 49 appointments (4 seats)
  • 2nd Term (5 months) – 94 appointments (4 seats)
  • 3rd term (3 months) – 197 appointments
  • 4th term (3months) – 360 appointments
Another good one, good fit. Keep ’em coming. A little small, but they have the need for sure.
I’m happy with the leads for these past couple of days. Just had a call with (company) earlier and it was a very good call. Good job!
Another good call. Sending an initial proposal over now.
There was a great improvement on the quality of the leads for the past couple of months.

Results

With Callbox’s skillful profiling methods, the Client now keeps a well-profiled list of contacts – customers who fully require collaborative commerce solutions; and through intensive probing, the team was able to uncover business needs. This has helped the Client tailor the best solutions for customers and get them to sign up for longer term contracts.

The Callbox multi-channel marketing campaign delivered a total of 700 appointments over a period of 14 months. Approximately 25% or 175 of these leads agreed to receive proposals and with a close ratio of 12%, the Client stands to gain a total of $1.3M worth of incremental revenue from Callbox-generated leads.

Currently, they are actively nurturing over 150 leads, and anticipating further success in the coming year.

The Client greatly acknowledges Callbox’s best efforts to unleash their business potentials and achieve their goals.

It has allowed us to focus on what we do best instead of cold calling or generating lists. Callbox is very efficient in these areas and has economies of scale that we simply cannot produce on our own.

A well-profiled contact list, high converting qualified appointments, upscaled sales revenue and long-term business engagements – all these have reversed the Client’s skeptical view on Callbox’s Multi-Channel Marketing Program from a mere “test” into a “trustful” business partnership.