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Localized Digital Lead Generation: Strategies to Attract B2B Customers

Localized Digital Lead Generation: Strategies to Attract B2B Customers

Localized Digital Lead Generation: Strategies to Attract B2B Customers

Top brands with localized digital lead generation campaigns are edged over others who don’t. There is a lot of power in using local digital marketing strategies such as that deliver good results to businesses. Here are a few they suggest:

 

Local Content Marketing

Create engaging contents that talk about things that people would like to know. Answer their questions. Utilize corporate blogging to get your message to your target audience, and spare a few dollars ($5-$50) for promoted posts on Facebook to fuel a little social media seeding.

 

Partner with Local Influencers

Partnering with huge name influencers will not guarantee effectiveness and may cost quite expensive, so tap local niche influencers in your place (state or city). Also, connect with local bloggers in your area and see who has the best interest in industries such as yours. This will introduce your business to new and relevant market in your area.

 

Social Media Advertising

Almost everyone in the planet is on social media, so grab the opportunity of being seen and heard by the public, but most especially by the people in your circle who could possibly voluntarily share your message to their network of friends and colleagues. Social ads can help drive awareness for your brand which may affect website traffic and result to lead conversions.

 

Engage with Local Search Ads

Set up local search ads in Google to be listed at the top results when users search for information relevant to your business. This function will include a click-to-call link that will enable users to directly contact your business. Paid search ads operate on a CPC (cost-per-click) basis which means you pay only on the clicks your ads receive.

 

Mobile

Capture mobile users by capitalizing on mobile traffic. This should be a top priority in your lead generation campaign, but in order to get your desired results, you need to create a website that is at par with today’s technology designs.

 

Think global, act local

Coca-cola is an expert at this strategy, and they suggest:

  • Humanize the global brand with a vision and mission that inspires (and translates in) local markets
  • Reorganize for global-local alignment and relationship -building
  • Shorten the feedback loop between local and global
  • Streamline content access and guidelines
  • Focus on driving adoption of global systems and processes

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

5 Ways to Fail at B2B Telemarketing and Appointment Setting (Featured Image)
Top 6 B2B Lead Generation Trends in Australia for 2020 (Featured Image)
7 Dreadful Cold Calling Mistakes Salespeople Should Avoid (Featured Image)
Localized Digital Lead Generation: Strategies to Attract B2B Customers

Localized Digital Lead Generation: Strategies to Attract B2B Customers

Localized Digital Lead Generation: Strategies to Attract B2B Customers

Top brands with localized digital lead generation campaigns are edged over others who don’t. There is a lot of power in using local digital marketing strategies such as that deliver good results to businesses. Here are a few they suggest:

 

Local Content Marketing

Create engaging contents that talk about things that people would like to know. Answer their questions. Utilize corporate blogging to get your message to your target audience, and spare a few dollars ($5-$50) for promoted posts on Facebook to fuel a little social media seeding.

 

Partner with Local Influencers

Partnering with huge name influencers will not guarantee effectiveness and may cost quite expensive, so tap local niche influencers in your place (state or city). Also, connect with local bloggers in your area and see who has the best interest in industries such as yours. This will introduce your business to new and relevant market in your area.

 

Social Media Advertising

Almost everyone in the planet is on social media, so grab the opportunity of being seen and heard by the public, but most especially by the people in your circle who could possibly voluntarily share your message to their network of friends and colleagues. Social ads can help drive awareness for your brand which may affect website traffic and result to lead conversions.

 

Engage with Local Search Ads

Set up local search ads in Google to be listed at the top results when users search for information relevant to your business. This function will include a click-to-call link that will enable users to directly contact your business. Paid search ads operate on a CPC (cost-per-click) basis which means you pay only on the clicks your ads receive.

 

Mobile

Capture mobile users by capitalizing on mobile traffic. This should be a top priority in your lead generation campaign, but in order to get your desired results, you need to create a website that is at par with today’s technology designs.

 

Think global, act local

Coca-cola is an expert at this strategy, and they suggest:

  • Humanize the global brand with a vision and mission that inspires (and translates in) local markets
  • Reorganize for global-local alignment and relationship -building
  • Shorten the feedback loop between local and global
  • Streamline content access and guidelines
  • Focus on driving adoption of global systems and processes

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

5 Ways to Fail at B2B Telemarketing and Appointment Setting (Featured Image)
Top 6 B2B Lead Generation Trends in Australia for 2020 (Featured Image)
7 Dreadful Cold Calling Mistakes Salespeople Should Avoid (Featured Image)
7-Digital-Marketing-Setup-Tips-for-Startups

7 Digital Marketing Setup Tips for Startups

7-Digital-Marketing-Setup-Tips-for-Startups

Let’s face it. The world is becoming more digital and the only way that we can survive is to adapt. A startup without a digital marketing campaign won’t fare well in the world that we live in.

In this short article, we’ll show you how you can set a campaign for your startup. It doesn’t have to be a great show of force, but it has to be present.

 

1. Come up with creative content.

When it comes to creative content, do not settle for good or best. You have to be extraordinary. Your content should be otherworldly and something that people can easily relate with. Sometimes, they can appear simple at first glance, but if you listen or read hard enough it will hit the right buttons.

Here are tips on how to make a creative marketing content that will stay in your audience’s mind:

  • Write something that consumers would like to read.
  • Cite current trends that they can relate with.
  • Make it sound like you are sharing new knowledge about something that you are an authority in.
  • Always try to put yourself in your audience’s shoes. Would you be happy reading what you want them to read?
  • Be casual, but confident and firm.
  • Your priority is to be able to connect with your target market instantly.

2. Create actionable content.

This simply means coming up with content that will convince consumers to respond immediately such as signing in their email addresses, opting in or liking and sharing a page or piece of information.

Actionable content should:

  • Explain to the reader/ viewer what should be done;
  • Use engaging and attractive visuals;
  • Have a personal touch; and
  • Use real-life examples so the target audience will trust you.

3. Prioritize user experience.

In this present generation of highly connected individuals, it is not enough to just catch their attention. The bigger challenge is how to keep them from abandoning your marketing initiative after taking a first look.

Consumers respond well to marketing efforts that give them a memorable user experience – something that resonates with their beliefs, principles, values, and priorities in life. That is why it is important that you do your homework – find out what tickles their fancy, what keeps them visually hooked and what makes them respond to calls to action.

 

4. Use social media.

You can never go wrong with your campaign when you use a social media platform – given that you have a well-planned and executed content paired with killer visuals. Maximize the reach and influence of social media platforms by creating a presence that is not easy to ignore.

Here are some of its benefits:

  • It has the ability to generate a strong following and loyal customers.
  • It can easily increase sales.
  • It has the capacity to give your business maximum exposure and hihg traffic.
  • It greatly improves your search ranking.
  • It can generate quality leads.

5. Do email marketing.

This approach gives you the opportunity to connect to your target market on a more personal level. You can personalize portions of your content to make it sound like you are talking directly to the person reading it. With the right lead generation efforts, your email marketing campaign can bring in a large number of individuals willing to pay for your product.

Tips on making an email marketing campaign that will generate ideal results:

  • Think of an engaging and catchy subject line that will immediately get your readers hooked.
  • Use simple yet persuasive and impactful words.
  • Highlight the benefits that the readers can possibly experience.
  • Break up your texts by using bullet points and subheadings.

Related: How to Write Response-generating Emails to the C-Suite

 

6. Invest on Search Engine Optimization (SEO) efforts.

Why pay for a SEO service? Because without a doubt, all of your competitors are doing it. And if they are doing it, they are definitely leading the race or competitively fighting to be on top. Do not have second thoughts about using the many advantages that can be had by hiring a SEO expert.

Benefits of SEO:

  • It will give you very high traffic.
  • It has the ability to give you bigger ROI compared to traditional advertising efforts.
  • You will have access to vital information such as what customers are always searching for.
  • The results are long lasting.

7. Do video marketing.

Video marketing is fast becoming the top and most engaging form of product promotion in this present generation. It is a very powerful tool that can awaken the senses and motivate consumers to respond the way you would want them to.

Imagine being able to reach millions upon millions of individuals by simply doing live webinars, free tutorials or product launches using the Internet. Your video will have the potential of going viral and reaching more audiences in a short period of time.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Exceed your growth and revenue targets.




Grab a copy of our FREE EBOOKBy the Numbers: Marketing Stats that Drive Top B2B Industries in 2019! Get an in-depth look at marketing trends in nine (9) key B2B industries.

Get your FREE ebook

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