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Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

The opportunities in the technology business seem endless but marketers need to identify the most important marketing elements to elevate the technology business.

 

Create Blogs

Statistics show that B2B markets using blogs generate 67% more traffic and websites, largely increasing the number of indexed pages and keyword usage on the website, which allows SEO to rank the website higher in search engine results.

Determine which keywords and phrases that could draw traffic to your website. These are words that are relevant to your industry or business. By using analytic tools, you will be able to review the keywords that bring visitors to your website. Publish fresh quality blogs consistently to increase the indexed pages on your website and create entry points for resources to your website. You may also include teasers in a form of questions to generate discussion about your blog.

Related: Content Marketing to Conversions: Is It Really Possible?

 

Build PR for your Brand

Get your name known both to customers and competitors. Public relations is ‘free advertising’ as per business experts. PR can work through intermediaries like spokespersons, stocks analysts, employees, customers, investors, and trendsetters who can communicate your brand with your audience and influence them.

Related: Outback Attack! Introducing Australia’s Top Ten B2B Influencers

 

Leverage on Email Marketing

Most technology companies use email marketing for several reasons like thank customers for subscribing to newsletters, invite them to view contents, an event or webinar or inform customers of updates on products and services. Email marketing is ‘the king of the marketing kingdom with 4400% ROI and $44 for every dollar spent’, as per Campaign Monitor.

Although social media networks are impressively hitting large audiences worldwide, email marketing poses a longer reach than any social network. Every web user who goes online, in any social and professional network, is required of an email address before he can create an account or log in to a certain site.

Related: Marketing and Transactional Emails: How to Leverage Both

 

Socialize via Facebook, Twitter, and other Social Networks

60 million businesses have Facebook pages but around 87% of posts on those pages are hardly commented. That’s why it’s important to build your list of followers carefully, segmenting them on lists based on particular hashtags or interest, and at the same time read and respond to questions.

A key to customer service, drives targeted traffic, boosts your site’s SEO, helps you understand your audience, build relationship with your audience, allows targeting and retargeting, helps you get noticed at trade fairs, generate earned media coverage, builds brand loyalty, are just a few of the seemingly endless benefits of social media.

Related: Social Media Metrics to Track in 2018

There’s an array of marketing strategies that technology businesses can take to elevate success rates, but should choose the ones that would address the need of the business and yield results.

 

Callbox has served 600+ companies across NSW – in areas such as Sydney, Central Coast, Wollongong, and other key cities. Learn more about our NSW-focused lead generation process.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Winning High-Value Accounts with Multi-Channel ABM
Gamification in B2B Marketing How to Generate Sales Leads with Fun
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Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

Elevate Your Sydney Tech Business with These Marketing Tips

The opportunities in the technology business seem endless but marketers need to identify the most important marketing elements to elevate the technology business.

 

Create Blogs

Statistics show that B2B markets using blogs generate 67% more traffic and websites, largely increasing the number of indexed pages and keyword usage on the website, which allows SEO to rank the website higher in search engine results.

Determine which keywords and phrases that could draw traffic to your website. These are words that are relevant to your industry or business. By using analytic tools, you will be able to review the keywords that bring visitors to your website. Publish fresh quality blogs consistently to increase the indexed pages on your website and create entry points for resources to your website. You may also include teasers in a form of questions to generate discussion about your blog.

Related: Content Marketing to Conversions: Is It Really Possible?

 

Build PR for your Brand

Get your name known both to customers and competitors. Public relations is ‘free advertising’ as per business experts. PR can work through intermediaries like spokespersons, stocks analysts, employees, customers, investors, and trendsetters who can communicate your brand with your audience and influence them.

Related: Outback Attack! Introducing Australia’s Top Ten B2B Influencers

 

Leverage on Email Marketing

Most technology companies use email marketing for several reasons like thank customers for subscribing to newsletters, invite them to view contents, an event or webinar or inform customers of updates on products and services. Email marketing is ‘the king of the marketing kingdom with 4400% ROI and $44 for every dollar spent’, as per Campaign Monitor.

Although social media networks are impressively hitting large audiences worldwide, email marketing poses a longer reach than any social network. Every web user who goes online, in any social and professional network, is required of an email address before he can create an account or log in to a certain site.

Related: Marketing and Transactional Emails: How to Leverage Both

 

Socialize via Facebook, Twitter, and other Social Networks

60 million businesses have Facebook pages but around 87% of posts on those pages are hardly commented. That’s why it’s important to build your list of followers carefully, segmenting them on lists based on particular hashtags or interest, and at the same time read and respond to questions.

A key to customer service, drives targeted traffic, boosts your site’s SEO, helps you understand your audience, build relationship with your audience, allows targeting and retargeting, helps you get noticed at trade fairs, generate earned media coverage, builds brand loyalty, are just a few of the seemingly endless benefits of social media.

Related: Social Media Metrics to Track in 2018

There’s an array of marketing strategies that technology businesses can take to elevate success rates, but should choose the ones that would address the need of the business and yield results.

 

Callbox has served 600+ companies across NSW – in areas such as Sydney, Central Coast, Wollongong, and other key cities. Learn more about our NSW-focused lead generation process.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Winning High-Value Accounts with Multi-Channel ABM
Gamification in B2B Marketing How to Generate Sales Leads with Fun
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Digital Marketing Tactics for Your Melbourne Tech Business

Digital Marketing Tactics for Your Melbourne Tech Business

Digital Marketing Tactics for Your Melbourne Tech Business

We’ve all been there, another day at the office and a pretty boring one as we look through our old lists of IT leads and wonder how we can expand it. It’s happened to even the best of us digital marketing experts, but it’s no reason to worry.

Tech leads are not that hard to approach – contrary to popular belief and in this article we’ll help you devise a strategy to make sure you make the most out of your lead generation in Australia.

So sit back and get comfortable, it’s time for us to get to know the tech business in detail.

 

How Do I Go About Getting Leads?

There are plenty of ways for you to generate tech leads, especially in the Melbourne tech business. However, you have to note that you have to get your foundation firmly in place.

In these days, there is no substitute for customization and personalization, especially with reaching out to your customers and it’s the same with IT leads. You have to have the right information in place before you can start reaching out. Find out who your prospects are and do not be afraid to qualify them.

There should be a focus on the quality of the leads instead of the quantity because you want to minimize resource wastage at every step of the process. There has been a growing trend with companies using account-based marketing and inbound marketing because it is more resource efficient.

Once you have your information in place, you shouldn’t forget about the systems that you need in place so that you can track things.

We’ll talk about this some more towards the end.

Make sure that you also know what the competition is up to and adjust accordingly. Now we’re not telling you to steal leads, but we’re telling you to make sure that you are always well positioned and ready.

Related: The Best Strategies to Increase Tech Leads and Conversions in Australia

 

Using Digital Marketing For Tech Business Lead Generation in Australia

Now that you have the basics in place, you are ready to start harnessing the power of digital marketing to maximize your lead generation efforts.

Warm Up Your Prospects

Your first step is warming up your prospects, and social media is going to be your best friend at this stage. You can start sharing content that is directed to your prospects using channels that they frequently use such as mobile or email.

Start engaging with your followers while you are trying to build up a loyal following.  You will find that it is easier to demonstrate your company’s prowess if you can show them your worth with the content that you are providing.

LinkedIn is a great place to start relationships and make connections that you can use for your business. However, it is important not to oversell yourself and instead focus on proper engagements and problem-solving.

Related: Marketing Channels that Influence Technology Customers in Australia

Set Up Automation Procedures

We are living in a world of AI bots and automation, and you can’t be a tech business if you do not harness the power of technology. Set up automation for cold email outreach and replies, make sure you can get at least simple bot to answer questions for customer service, and exude that feeling of technological savviness.

Related: How Marketing Automation Increased My Client’s Appointments in 30 Days

Ensure You Make Use of CRO and SEO

Search engine optimization ensures that you are ready to hit the first page of SERPs, but how’s your CRO doing? Conversion Rate Optimization makes certain that everything from your CTA buttons to the way your forms respond is up to speed and can aid in conversion.

Are your landing pages built for conversion? Are your forms just too long? Is your meta description not “click-worthy”?  These are just some of the things you have to consider.

Related: 5 Easy and Actionable SEO Tips for 2018

Track and Then Track Some More

We mentioned this earlier, and this involves everything from cookies to Google Analytics. Set up goals and KPIs for you to be able to track the effectiveness of your campaigns. Torn between marketing options? Then, conduct A/B testing or split testing, tracking is the only way that you can tell what works and make sure that you are always up to speed. 

Related: Social Media Metrics to Track in 2018

Nurture Your Prospects

Last, but definitely not the least, is prospect nurturing.  You have to make sure that the opportunities that you currently have are well taken care of. Some say emails are annoying, but we still think that they are still one of the most useful tools that we have.

Send your prospects customized content to have them interact with your site, link to your landing pages, and whatever it is you can do to add value to their experience with your business.

Related: AskCallbox: What makes an effective lead nurturing program?

 

If you follow just some of these tactics, you’ll have your digital marketing up to speed with your company’s lead generation strategy. Remember tech leads and IT leads are the same as any other lead, they’re human, too.

 

Grow your online presence and capture more opportunities with the help of Callbox’s integrated Digital Marketing Solutions.

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Do you want more leads?

Dial +61 2 9037 2248 | Chat on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide to targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Digital Marketing Trends That Will Drive Your Content Strategy for 2019
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The Best Strategies to Increase Tech Leads and Conversions in Australia

The Best Strategies to Increase Tech Leads and Conversions in Australia

The Best Strategies to Increase Tech Leads and Conversions in Australia

Technology will continue to drive economic growth in the Land Down Under. This is according to recent stats that show an increase in tech expenditures for the coming years. With that being said, it has become increasingly important for Australian tech firms to leverage the situation to generate high-quality tech leads.

In an article published in The Australian Financial Review, spending on tech is expected to reach at least $84 billion by the end of 2018. The 2.6 percent rise could be due to the fact that businesses are seeing great value in adopting cloud computing services as well as other recent software, IT and tech innovations in impacting their bottom lines.

Quoting a report from Gartner, the article goes on to point out that the enterprise software market will maintain a decent growth rate of about 11.7 percent. Obviously, cloud computing and other software-as-a-service products will continue to influence the way companies operate and in Australia where innovation thrives in cities like Melbourne, being able to invest in new tech means would mean surviving volatile conditions in the future.

This would compel tech firms into getting more IT leads in an effort to expand their client bases. Doing so would mean making full use of the most effective strategies that can secure higher numbers in lead conversions.

Here are just some of the ways Australian companies, from Brisbane to Sydney, can open up new opportunities.

 

Nurture your garden of leads

In the field of business, outreach is still as relevant as Van Halen. Perhaps, more so considering the fact that engaging potential clients directly can make your revenues JUMP!

Whether you are handling a tech startup or you re already an established player in the field, you will have to realize the importance of nurturing your leads. It starts with the assumption that not all leads can directly purchase a product based on an initial interaction with your marketing content. Generating interest does not automatically mean higher conversions.

Apparently, it doesn’t work that way. Tech buyers today have become meticulous in selecting products or services that are specifically tailored to their needs. Unlike before, businesses have set up their own criteria for purchasing a service. Bypassing such stringent standards would be a challenge to firms that want to influence tech buyers into staying in their pipelines.

Then again, all it takes to convert these interactions into sales is to pay attention to what clients want and modifying your message based on their expectations. Lead nurturing is one such activity that allows you to gauge the effectiveness of your message and your lead generation efforts as a whole. Once you deliver the kind of message your clients wanted to hear, increasing your conversion would just be a walk in the park.

Related: AskCallbox: What makes an effective lead nurturing program?

 

Stay social

This is a no-brainer. What enterprise operates without a social media presence, for Pete’s sake!

Even though social media marketing doesn’t directly produce the conversions you need to grow your business, it still has value in terms of influencing how your audience perceives your product or service.

The key here is to establish a strong social media presence by way of sharing content that’s relevant to your market. Not only would this improve your search engine rank, it can also provide prospects with an endless stream information that are crucial to making a decision to purchase an IT product.

Related: Social Media Metrics to Track in 2018

 

Produce your own videos and webinars

Going beyond the conventional strategies to increase tech leads and IT appointments, you need to look for a better way to engage your audience and get them to purchase an offer.

And since tech clients would always opt to get more information about a product or service, producing your own videos and holding a series of webinars would seem like a viable option.

For sure, tech startups are also looking into the value that video streaming platforms have to their bottom lines. This would explain why most companies in this industry are investing a lot of time and resources into making informative and engaging videos. Webinars, meanwhile, are similarly effective since it allows you to communicate with prospects directly.

This level of directness is crucial to helping a client decide on hiring you as an essential partner and, in the long run, increase your revenue.

Related: Marketing Channels that Influence Technology Customers in Australia

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Reach more Technology customers with Callbox Multi-channel Marketing Strategy!

Contact us or Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, Targeted B2B Marketing: Guide, Checklists, and Worksheets! A comprehensive guide on targeted marketing to help organizations get in front of the right people at the right time through the right channels with the right message to influence a purchase.

Download Targeted B2B Marketing Guide, Checklists and Worksheets [Free eBook] CTA

Digital Marketing Trends That Will Drive Your Content Strategy for 2019
7-Digital-Marketing-Setup-Tips-for-Startups
By-The-Numbers-Marketing-Stats-that-Drive-Top-B2B-Industries-in-2019
Marketing Channels that Influence Technology Customers in Australia

Marketing Channels that Influence Technology Customers in Australia

Marketing Channels that Influence Technology Customers in Australia

No doubt that if you ask people who would be the top 10 great technology influencers of all time they’d probably give a 10-1 list starting with Marissa Mayer (Yahoo), Tim Cook (Apple), Jeff Bezos (Amazon), Ginni Rometty (IBM), Sheryl Sandberg (COO,FB), Mark Zuckerberg (Founder, FB), Meg Whitman (HP), Larry Page & Sergey Brin (Google), Bill Gates (Microsoft) and Steve Jobs, which need no further description.

And from these technology gurus came different business tools and processes that framed influence to technology customers which make industries continue to grow and thrive. See statistical data to prove:

Related: 150+ B2B Tech Marketing Stats to Help You Plan for 2018 [Free eBook]

 

CONTENT

Content marketing produces 3 times more leads. It the most productive channel. The Technology is the biggest content publisher and gets the biggest ROI ($1B+) among other industries.

The main objective of content marketing is to drive quality traffic to your site. With regard to lead generation, Kapost found out in his study that content marketing delivers higher revenue than paid search. Factors that influence this analysis includes content expense, traffic patterns, conversion rates, and keyword prices.

Related: The Difference with Australia-Specific Content to Generic Ones

 

MOBILE

Mobile has influenced consumer spending by over $1 trillion. 90% of smartphone users use their phone at the point of purchase in brick and mortar store. A search on mobile easily leads to action. 92% of people who search on mobile most likely end up making a related purchase. Therefore, mobile plays a big role in converting a visitor into a buyer.

In fact, in 2016, about 59.5% of Google’s net global revenue was delivered from mobile internet ads. Facebook mobile ads count for 79% of its business. It is also predicted that desktop advertising will account for 42% of all internet advertising while mobile advertising will have larger share with 58%.

 

SOCIAL MEDIA

Here are some useful social media statistics this 2018

  • As per Gartner, WeChat, a big Chinese messaging app is now widely used by 95% of Chinese people
  • Facebook, aside from prioritising longer videos in timelines to improve the customer experience, went on to introduce mid-roll ads into those videos, which gave it a whole new source of revenue.
  • Youtube previously got in hot waters when it was revealed that a number of advertisements were appearing on videos that promoted extremist, hateful and inappropriate content, impacting a number of advertisers to withdraw their business, which left YouTube rumpling to reorganize videos in an attempt to pacify them. YouTube then pushed out an update to correct the quite harsh approach. They are expecting 30 percent fewer videos will have to make do with fewer ads and push their way to become fully monetised, which should lead to “millions” more videos raking in full income going this 2018.
  • Instagram Stories rose to 100 million daily active users in two months of launch. As of November 2017 that figure soared to 300 million.

Related: Social Media Metrics to Track in 2018

 

Marketing channels and content greatly influence technology customers buying behaviour. Although content poses the biggest share of influence to customers among industries, mobile and social equally shaping customer purchase decisions.

Related: Bold Predictions for the Tech Industry in Australia 2018

 

Author Bio:

Dara Lin

Dara Lin is a Marketing Specialist at Callbox Australia. She is a coffee trailblazer, general music fanatic, and an internet enthusiast. Follow Dara on Twitter, Facebook, and Google+.

Reach more Technology Customers using Callbox Multi-Channel Marketing Strategy

Dial +61 2 9037 2248

Add us on WhatsApp +65 8232 2417

 

 

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

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Digital Marketing Trends That Will Drive Your Content Strategy for 2019
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The New Immigration Bill And Its Effect On IT Companies

The New Immigration Bill And Its Effect On IT Companies

The New Immigration Bill And Its Effect On IT Companies

The recent introduction of a new immigration bill, one that has far-reaching ramifications for various businesses in the US, can open up a lot of opportunities for IT companies. While it is true that the current immigration laws of the country needs an overhaul, the fact remains that the current bill has polarized various groups. Some say that it is too weak, while others claim to be too liberal. So what is the real catch? How it affects IT companies, B2B leads generating services, or the market still remains to be seen. For the meantime, let us talk about the main takeaways about the bill:

The first, and perhaps the strongest, offer of the bill is the increased number of H1-B work visas, allowing more skilled foreigners entry to the country. This could be good news for IT companies, all who have been stumped with the lack of local talent to support their operations. IT lead generation firms can also benefit from this, since a lot of skilled marketers come from outside the country.

Second provision would be the so-called INVEST non-immigrant visa. This visa will allow more foreign entrepreneurs to stay. Even if there are big qualifiers attached, at least we are allowing more foreigners to invest in the country. This is especially true for IT-based outfits, most which are created by foreign firms. This will generate more jobs for the local population, giving more buying power to them. A spill-over effect of this will be the creation of more sales leads opportunities for other businesses, like advertising, telemarketing, services, and even manufacturing..

Third would be a merit-based immigrant visa process. Here, an immigrant can be granted a visa based on a point system of qualifiers, such as level of education, employment demand, and even proficiency in the English language. Provisions in the bill will allow the creation of 120,000 such merit-based visas.

Expansion of the E-verify system for employers is also another change. This provision will give more coverage for employers who wish to check the immigration status of their employees. Also, the expanded provision will require employers to new employee information on the database.

Last would be the creation of a W visa program for low-skilled workers. This will allow US-based companies to keep their workers whose skills may not fit the requirements for the H1-B work visa program. If passed, the program (scheduled to start in 2015) will create 20,000 visas for ‘low-skilled’ workers. This will function as an addition to the H-2B visa program for 66,000 non-agricultural seasonal workers. It can be especially useful for IT films with a lot of backroom clerical operations.

How will IT companies benefit from all this?

Truth to be told, there are a lot of jobs and business opportunities in the US. The problem here would be the availability of workers skilled for this type of work. We have to look outside the country if you want to get the people we need. Another point would be the flight of foreign students back to their countries. Think about it. We train and educate them. Come graduation time, since we do not allow them to stay and try their luck here, these foreigners go back to their home countries, bringing with them the knowledge and skills that could have been used here, especially those with oriented in the IT industry.