Lead Generation Archives

Why Lead Generation is a Sound Investment for Australia Financial Services

June 19, 2017/in Lead Generation /by Dara Lin

Prospecting, email marketing, radio and tv ads – regardless what marketing strategy you include, many financial companies are still having a hard time generating qualified leads in this modern world of marketing.

For a business owner who offers financial service, is it really a smart idea to pay for lead generation? Is it the only option to increase sales and have higher ROI?

What can lead generation do for your business?

Lead generation is a way of reaching out to your potential customers, nurture them and walk them through every stage of their buying journey.

But why buy leads instead of generating them in-house?

As a sales manager, we want to have high-quality, sales -ready leads. However, finding new customers is time-consuming but it is important for your business. One way to fill your sales pipeline quickly is to buy leads.

According to a blog post from Internal Results, 53% of B2B marketers spend more than half of their marketing budget on lead generation. However, only 25% or less of their marketing leads contributes to the overall revenue of the company.

So if you are a financial company who is struggling to find new clients for your business, here are 5 reasons why you should leave your lead generation to the experts.

B2B lead generation companies can;

Profile your target audience
Increased lead volume for your sales team to follow up and nurture.
Deliver high-quality leads
Provide tools that can measure and analyze results.
Give you peace of mind that the people who will represent your company are professional and has sales experience who can discuss your services well with your prospects.

For a financial service company, lead generation can help grow your business. However, there are some factors that need to be considered before investing in a lead generation campaign.

You are paying for leads or service. Not for customers.

Lead generation company only provide an opportunity for you to sell your service to potential prospects. It is still the customer’s decision to choose you and it will depend on how you communicate with them and gain their trust.

You must learn to be patient to nurture every lead

Prospects nowadays are wiser. They don’t just buy from you after hearing about what you can offer. You must learn to nurture them and walk them through every stage of their buying journey.

Follow up at the right time

Many contractors call their leads upon receiving it. Often times, they get frustrated because the leads are not converting. Respect comes before trust. You must learn to value your prospect’s time.

For example, you have a lead but the appointment is after 2 weeks, don’t call the prospect immediately. Instead, wait for the scheduled date of the appointment to contact the prospect.

So, is it necessary to invest in lead generation companies? The answer lies in you. You might be surprised as to what the benefits of buying a lead can do for your business.

Monthly Top 5 List: Startups Tips in Generating Leads without a Website

Monthly Top 5 List: Tips for Startups to Generate Leads without a Website

June 7, 2017/in Lead Generation /by Dara Lin

The most important thing for any startup business is to increase the number of leads generated. But in the business world with so many competition, how can a new business make sure it can survive and compete in the market?

The Internet plays an important role in helping new businesses reach out to their potential customers for business growth opportunities. If you are a startup company who doesn’t have enough resources and experience, inbound and outbound lead generation campaign can be a bit risky. However, even if you are a new in the business or a small company, you can still compete with some of the big companies within your industry.

Having a website where people can go to raise brand awareness and attract new leads is necessary. But for startups who lack online presence can implement these 5 tips to generate sales leads for their business.

#1. Consider outsourcing your B2B lead generation campaign

New businesses don’t have enough warm leads to nurture in their sales pipeline. If you want your business to grow, you’ll need to delegate the lead generation to the experts and focus on more important tasks. B2B lead generation companies provide:

Professional sales rep to represent your company on your behalf
Right tools to monitor and manage your campaigns for you
Sales-ready leads

#2. Attend business events or seminars.

One of the main reasons why business owners choose to participate in an event is to generate leads. A business event is a powerful way to reach out to your prospective customers. It opens great opportunities for every growing business within their industry to create brand awareness.

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#3. Blogging

Even if you don’t have a website, that shouldn’t stop you from generating leads through blogging. Many marketers use WordPress for free blogging and reach out to their target audience. Blogs can be used as a lead generation machine. How?

Use CTA’s.

Here’s an example of a CTA used by GAP to increase their email subscribers.

Provide informative content. When creating content, focus on the issues and concerns of your audience. Share successful stories that they can relate to with an emphasis on how they’ve managed to solve their problems.
Consistent blogging. By simply showing up on a regular and feeding your audience with informative contents encourages them to interact with you and engage in a conversation that could eventually turn into a sale.

According to IDC, social media channels are used to build relationships with prospects throughout their sales cycle. 75% of B2B buyer’s decision-making process was influenced by social media. However, marketers don’t really use social media to sell. Instead, they use it nurture their prospects and eventually turn into a close deal by:

Building brand awareness
Creating a community of followers
Engaging with prospects and customers

#5. Referrals

One way to get more leads for your business is through word of mouth. Most buyers rely on the recommendations from a family, friends or a colleague. A referral is based on trust and credibility so it’s the easiest way to convert these prospects into a closed deal. Note: You need to provide a good customer service in order to be referred.

Yes, small businesses or a new company can without a website generate as much leads as your competitors do. Whether you’ve decided to include outsourcing your lead generation campaign or have your own team to handle it for you, there are different ways to increase your sales. Follow these 5 tips to get more sales opportunities and close better deals even if you are a startup company who doesn’t have a website yet.

Don’t Just Blast Cold Email Pitches, Nurture and Win Customers [VIDEO]

May 31, 2017/in Lead Generation /by Dara Lin

Email blasting is used to reach out and connect to a much wider audience. However, sending irrelevant emails becomes ineffective because it can cause prospects to ignore future emails. Luckily, lead nurturing was born!

Upon subscription, marketers can develop relationships with prospects at every stage of the sales funnel by nurturing them. Here are 4 reasons why lead nurturing wins over email blast.

Transcript:

Reason #1. It is automated

Define your next move depending on the status of your prospect. How?

Create different templates per status, and
Schedule email send out and follow up

Email response increases when you connect with every lead upon subscription when they are more interested in hearing from you.

Subscribers are more likely to open and read the email because they asked for it.

Reason #4. It is more targeted

Meaning, upon subscription;

Subscribers have the freedom to choose what topics to subscribe to.
Marketers can follow up depending on the level of interest of your sales prospect.
Marketers can create content based on the needs and wants of the prospect.

Email marketing isn’t about selling; it’s about developing and nurturing relationships that lead to sales. In order to win customers, don’t just blast, nurture.

Leaving your lead generation campaign to the expert?

May 11, 2017/in Lead Generation /by Dara Lin

As a business owner, I understand that you want to be involved especially during the startup phase. However, as your business grows, you’ll need to start delegating tasks to ensure that your business is running efficiently.

According to Gallup, delegation is the key to business growth and expansion. They compare the results of their study with Inc, on 500 business owners and the result shows that strong delegator talent has an average three-year growth rate of 1,751% while the CEOs with weaker delegation talent only has an average three-year growth rate of 112%.

Lead generation is important in every growing business. Through lead generation, you can;

Fill your sales pipeline with high-quality new leads
Nurture new leads for conversion
Follow up on old and lapsed leads or appointments

But why do companies outsource their lead generation campaign?

Lead generation should not be the responsibility of your sales team. Why? Businesses nowadays prefer to outsource their lead generation campaign because it is more cost effective than doing it in the house. I’ve listed down my 7 reasons why you should leave your lead generation campaign to the experts.

Reason #1: It is cost effective.

Hiring salespeople time-consuming. Plus, overhead expenses such as salary, incentives, holiday pays, office equipment makes it even more costly.

Reason #2: They can generate warm leads.

There’s no need for you to do cold calling and prospecting. Having a partner B2B lead generation company are trained to transform cold leads into warm appointments.

Reason #3: They are metrics-driven.

The scientific breakdown of leads is a gold mine for marketing teams, as the associated data can improve their marketing campaigns in the future. More importantly, they also get metrics-driven, quantifiable feedback on the results of their active campaigns.

Reason #4: They have their own database.

Whether you decide to rent or buy your own database for your campaign, most B2B lead generation company has their own database for their clients to use when they sign up a campaign.

Reason #5: They invest in their employees.

B2B lead generation companies hire and train their employees to become experts in what they do.

Reason #6: Start your campaign ASAP.

B2B lead generation companies already have a team of professional salespeople with sales skills to be able to start the campaign immediately.

Reason #6: Start your campaign ASAP.

You get access from their latest marketing tools like lead management and nurturing tool. It would cost you more if you buy the tools and train your in-house marketing team.

Here’s a bonus…

They even provide warm leads that were not converted into appointments during the campaign for their clients to follow up and nurture when the campaign ended.

Learn to maximize your team’s time and efforts and let them focus on tasks that matter most to your company. To further assists your internal sales team in closing more deals and help prevent warm leads from going cold, start outsourcing your lead generation campaigns now.

The Solar Leads Life Cycle [INFOGRAPHIC]

May 10, 2017/in Lead Generation /by Dara Lin

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

Transcript:

Here’s a step by step guide on how solar lead generation works.

Step #1: Prospecting

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

Step #2: Inquiry

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Step #3: New lead passed to Sales

Information of prospect was passed on to the sales team for pre-qualification.

Step #4: Pre-Qualify

The sales team contacts the prospect to pre-qualify. Ask questions such as:

Does he own his home?
Is there a non-shaded roof?
Does he have public debts?

Step #5: Lead Status

The sales team will identify and tag the lead as:

Accept. Qualified lead.
Decline.

– Lead is not qualified

– Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Step #6: Opportunity

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

Step #7: Assessment.

Solar Installation Company visits and conducts their free assessment.

Step #8: Contract Signing

If the prospect is eager to buy then the deal is closed. All information was gathered to prepare all the necessary documents needed.

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.

5 Lazy Ways to Generate Merchant Leads in Australia

May 4, 2017/in Lead Generation /by Dara Lin

Check out the up-to-date version of this post -> Find out how to generate B2B leads in Australia

Nowadays, more and more people don’t carry cash, especially when traveling and just use credit cards instead of running to an ATM to get cash. At the same time, most businesses prefer to get paid through credit cards because it is a guarantee that you will get paid. Also, research shows that if a business use credit cards to collect payments, it increases the speed and size of purchases made. How? Some customers tend to buy impulsively. Plus, it lets customers purchase even if they don’t have available cash in their wallets.

According to an Australian Credit Card and Debit Card Statistics 2017 from finder.com.au, there are 16, 699, 272 credit cards in Australia as of January 2017.

Though merchant services are in demand, the competition is stiff. Sure, many businesses are in need of merchant services. But for merchant companies, finding good quality leads feels like searching for a needle in a haystack.

As a salesperson, calling merchant prospects for at least 5 to 10 times a day and telling them, “We can help you save money.” is NOT an easy task. That’s why one must find ways to get ahead. So how can business owners enjoy their sweet time while generating merchant leads fast?

#1. Invest in your Database

If you have your own sales team to handle lead generation campaigns for your business, you need to have the right database. This way, you can just send a direct email or call your prospects and convert them into customers. As I underscored in my previous article, if you want to have better leads, you have to learn what customer segmentation is. Read it here.

#2. Outsource your Lead Generation Campaign

Leave everything to the experts. The only thing you need to do is to pay them for every campaign you wish for them handle and just have your sales team nurture the leads provided to you.

#3. Paid Traffic Campaign

If you have enough cash, you can simply throw ads with very little effort. However, sometimes the leads generated through paid traffic campaigns are often not qualified. Prevent it by investing on seminars. Have your team attend or watch tutorials on how to create and generate high-quality leads.

#4. Invest on Technologies

It’s up to you whether you decide to develop your own lead generation tool or just buy whatever it is that’s available on the market. Find the ones that can help you keep track of all of your marketing efforts and provide reports that can help speed up the process.

Here are the following examples of marketing technology that we have employed at Callbox and which our clients have access also.

Pipeline – Lead management tool
Smart Calling – Allows our client to reach their prospects at the right time
Lead nurture Tool – Nurture leads until they are sales-ready
Dialstream – Productive dialer solution

#5. Hire the Right People

Find the best people who can do their job well with less supervision. Employees who are an expert in certain fields that were assigned to focus on a particular task are always looking for ways to improve on their job.

Bottom line is, regardless of the size of your company, there are different ways on how to generate leads for your business. Even small businesses that don’t have enough marketing budget can generate them easily and grow their business. You just have to know where to look for good resources to help you.

Follow Up your Inbound Leads with 5 to 5 Calling Rule (and Generate Over 40% Increase in Sales)

February 27, 2017/in Lead Generation /by admin

In over a decade of delivering multi-channel marketing programs, valuing our business means valuing our clients’ businesses even more, constantly pushing us to pursue increased productivity for both. We exert selfless effort in acquiring new knowledge and developing skills to be able to achieve the goals we set.

In this article, find out how Callbox created and employed a ‘5 second to 5 minute” calling process that generated over $350,000 additional revenue or a 40% increase in sales.

Goal

During the 2014 goal setting meeting, Callbox saw an increase in inbound traffic from different channels like Email, Calls, SEO, and Social Marketing, which required immediate action to cater to the sudden surge in inflow.

Aside from adding more members to the Calling Team to handle more inquiries, the team addressed the issue by further expediting the process of answering the customers’ queries and addressing any concerns they may have.

Thus, the “5 to 5 Rule” was created.

Process

The 5 to 5 Rule was, and is still an active calling process effectively employed by the team, in 3 easy steps:

Step1: All inquiries coming through the multiple channels including Inbound/Outbound Calls, Email Responses, SEO and Social Marketing were monitored real-time by the Response Team and checked within 5 seconds.

Step2: The Response Team transfers the inquiry to the Calling Team for further qualification, a process that takes anywhere within 1.5 to 2 minutes.

Step3: Once the query is deemed qualified, the Calling Team transfers the call to the Outside Sales Team to take the prospect’s requirements, and must be a subject for Sales Proposal, before the 5 minutes threshold lapses.

Real-time Monitoring Chance Rate at Second Intervals

Software Advice, The Online B2B Buyer Behavior Report by Derek Singleton

Conversion Chance Rate by Minute Intervals

Conversion Chance Rate in Minute Intervals - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

The shortest time that the inquiry is addressed, begets higher chance of converting the query to a Lead, to a Proposal, and to a Close. tweet this!

Once the Response Team receives the inquiry, it has to be checked through within 5 seconds for transfer to the Calling Team.

This clearly requires that the Calling Team be ready at all times to take transfers and be able to qualify the inquiry within 1.5 to 2 minutes only.

Once qualified, the OS Team is quick to take the transferred call and present Callbox’s products and services to the prospect in a period of 2 to 2.5 minutes.

Practically speaking, conversation between the prospect and the OS may go beyond the 5-minute period, but should only bear clarification of details, verification of contact information and setting of appointment for a follow-up call regarding the Sales Proposal.

Even David Dodd of Customerthink.com pinned it when he wrote this article, ‘Are Your Lead Response Practices Costing You Sales?’

Results

The team saw a spike in Leads, Proposal Rates and Closes.

Since inquiries were monitored real-time and quickly reviewed and qualified, the number of Leads increased, resulting to more sales proposals drafted and sent to prospects. As these proposals comprehensively present all the details of our products and services, the chance rates of closed sales also increased, while abandoned calls and emails significantly decreased.

Callbox 2014 and 2015 Leads, Proposals and Closes Data - The 5 to 5 Calling Rule for Inbound Leads (That Generated Over 40% Increase in Sales)

The success of the “5 to 5 Rule” is a product of a willingness to innovate at a quick pace and see necessary changes through to the end of the process.

Originally posted at Callboxinc.com

Growth Hacking Lead Generation Tools for Businesses in Australia

Growth Hacking Lead Generation Tips for Businesses in Australia

December 6, 2016/in Lead Generation /by admin

Did you know that the word “nice” used to meant “foolish” or “frivolous” and later became “finicky” or “fussy” not until the 1700s did it come to mean “pleasing” or “pleasant”.

In business and in the techno sphere, the word “hacking” used to connote a negative meaning as to gain access to a computer illegally, but as the world evolved with new technologies the word “hacking” now flaunts a much sensible, positive meaning as to manage successfully and even compounded with the word growth which is now a business jargon “growth hacking”. Wonder how it came be? Then hack some information from here.

What’s more important is that growth hacking has become an essential part of business, the marketing aspect per se. The hacks or strategies are carefully planned out by the hackers or the marketers to come up with the best growth hacking lead generation tools for businesses. Take a look a some of these below:

For Startups from Startup Nation:

Enhanced Homepage Messaging

Growth Hacking Lead Generation Tips for Businesses in Australia

CTAs or call to action on your homepage will drive visitors to become more interested to see more information and will help direct them towards the initial stage of the buyer’s journey, emphasized by Startup Nation.
Also, flaunt some sticky posts that highlights your best content and add some must-read sections of your best content that can be easily read by visitors.

Employ Effective Re-targeting Techniques

The re-targeting technique will allow you to get back to website visitors and turn them into possible qualified leads.
Another re-marketing tool is Google Adwords – enables you to show your ads to those who visited your website. Learn how to re-engage with warm prospects who have gone cold

Download Digital Marketing Statistics 2017 here!

Make Your Opt-In Irresistible

Design a unique offer that is compelling enough for visitors to give up their email address in exchange of your opt-in offer.
Also, be mindful of your target’s needs. Give them offers that will address their most common pain point. You may employ a free AdWords GRader like WordSteam.

Test and Re-Test

One tactic may work best at the start but less after some time. Note and keep best practices but feel free to tweak some points along the way.
Compare and contrast your headlines, messaging, button copy, image and other elements.

Evaluate and Nurture Leads

A customer relationship management (CRM) tool is an essential tool in keeping track information and nurturing leads but if your marketing budget won’t permit a purchase yet, an excel sheet will do for the meantime.
Develop a lead scoring criteria that will evaluate your leads of who the ideal customers would be. Identify if your prospect is worth pursuing.

Another set of growth hacking tips are from Neil Patel, Here are Lead Generation Hacks that Will Grow Your Leads By 113%:

Link Webinars In Your Content – webinars are effective, low-cost tools to get your message in front of your audience and generate good number of qualified leads. Link your content directly to your webinar as 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads. tweet this!

Use Google as your Log In – create a simple sign-up flow for your customers via Google. Take for example SugarCRM and Trello; Flickr via Yahoo, Pinterest and Vimeo via Facebook.
Separate you lead generation team from your sales team – acknowledge each team’s forte and let them focus and succeed on it.

The world of lead generation keeps evolving and change is inevitable in many aspects of the matter. One can shop many different, new tactics to grow their business but not all would work best at all times as a load of these tricks may just be be overwhelming. So do a careful study of what your business requires and take things one at a time.

Get our FREE sample telemarketing scripts for All Industry types. This includes scripts for appointment setting, event telemarketing, and data profiling:

Generating Software Leads in Australia with a Small Budget

November 18, 2016/in Lead Generation /by admin

Starting a business, as it is, is already a daunting undertaking. So, you can just imagine how it’s like for a start-up software company in Australia to go up against the competition, which consists of better-funded and more established organisations.

Yes, a start-up is funded, too. Nevertheless, the funding is just enough to put up the business and make it take off the ground. Unless the business gets off to a good start, it’s hard to tell whether there will be extra funds to spend on marketing and advertising campaigns. On the other hand, big-time software companies have substantial budgets for their marketing spend; thus, they can generate software leads without breaking a sweat.

Now we go to the all-important question: How can a software company generate more leads with a small budget? Is it even possible? Yes!

Low-Budget Lead Generation

Naysayers will say generating leads for your software company would be impossible if you’re not willing to shell out a huge amount of money. However, many companies, including start-ups, have proven that it is feasible.

Because traditional marketing and advertising can be expensive, you need to “discover” marketing channels that will maximize brand exposure without burning a hole in your pocket. You can do so by devoting your marketing spend on developing fail safe inbound strategies, such as leveraging on your content, social media, and taking a unique approach to industry trade shows. With these, you will not only increase traffic to your website by leaps and bounds but also rake in more generated leads.

Launching the Inbound Strategy Campaign

Because you can’t match your well-funded competition on a budget-for-budget basis, the first step is to execute a foolproof inbound strategy. Going head-to-head with companies that have no qualms spending will be a losing battle, so stick to the resources you have available.

With a well-thought out inbound strategy, you will never have to resort to paid searches, mass email campaigns, or target cold leads. Rather than pay others to do the marketing campaigns for you, focus your entire marketing budget on inbound efforts, which covers the second step of the campaign.

The second step is to create quality content – blogs, whitepapers, videos, webinars, infographics, and others – that your clients will find valuable. For instance, you can host a webinar for a specific client of your software company and have someone take down notes.

From the notes, strive to create a blog post that you can share through your company’s social media channels like Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Check out The Secret Ingredient in Turning Your Social Followers Into Qualified Leads

It’s also important to target specific goals when going all out with your content and social media marketing campaigns, and no, you don’t need to pay for Facebook ads! Quality content will do the job of drawing in potential clients to check out what your business can offer. Your goals should include:

Gaining Facebook fans
Reaching prospective clients on LinkedIn
Gaining followers on Twitter
Creating customised landing pages on your website that will appeal to people
Getting “plus 1s” on Google+ to make your online reputation more veritable
Reaching more people through your company’s YouTube channel

The third step is contributing to external online communities, which includes guest blogging for other sites. It can be a give-and-take thing. Ask an established website to post an article you’ve written on the premise that you will post one of theirs on your blog or website.

Fourth, interact with trade shows virtually. You don’t need to attend actual industry trade shows to interact with others. There are countless online conferences being held constantly, you just need to search for those. Tune in to one, tweet about it or do a Facebook Live video, create a quick blog post discussing the main points made by each speaker, or write a whitepaper at the end of the conference that summarizes the points. In effect, it’s like you personally attended the trade show because you were able to promote it in real time.

The fifth and final step is to focus on marketing instead of sales. However, this shouldn’t be taken in a negative light. Your goal is still turn prospects into paying customers. It’s just that you should see to it that your business is led by your marketing campaigns while your sales drive comes in close second. Focus on your marketing team and the inbound strategy rather than asking your sales team to follow cold leads or go after non-qualified prospects.

With a proven inbound strategy, you will be able to more leads for your business, prospects who will most likely convert to sales. More importantly, you will do so without going over the budget you have set for the campaign.

Lead Generation Statistics in Australia You Wish You Knew Before

August 10, 2016/in Lead Generation /by Dara Lin

Lead generation means capturing the interest of the prospect and lead them to our product or services.

Let’s review some of the most important lead generation statistics in Australia and get ready to change your lead generation process.

1) Lead contact ratio

The chances of getting hold of a lead increases 100 times if they are contacted on the date and time with highest response rates since most recipients are active at night.

Mobile activity is at its peak from 9PM to 12AM. Average unique open rates are as follows:

21.7% from 8PM to 11:59PM
17.6% from 12AM to 4AM

Only 2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact; and
10% of sales are made on the fourth contact.

Also, 48% of online users rely on social media presence whenever they decide to purchase a product. So, it’s best to reach out to prospects in various ways to get higher contact ratio and eventually close a sale.

3) Delayed buying response

Patience is a key to become successful in sales. Why? Around 63% of prospect who requested for information are going to buy for your products or services for the next 3 months. Others might take up to a year or two to actually purchase something.

lead nurturing through multi-channel marketing — Learn how to nurture your leads the Callbox way and close them to a sale.

4) Swift sales

Not all prospect who expressed their interest through email or social media are most likely to buy your product or service. Most of the prospects nowadays look for other options before they decide. And 50% of the sales go to the first vendor who respond to an enquiry first. Always make yourself available to answer all inquiries regardless what medium they use; email, social media, chat through website.

Only 30% of feedback from social media followers were responded on time which disconnects you from social media users. This makes prospects look for other brands who can respond to them quickly.

6) Make Your Prospect Look for You

If you’re using a traditional way of looking for prospects, there is no guarantee that the the people you contact with needs your products or services. It’ll make your life easy if you could make your prospects look for you instead of you chasing them.

“55% of B2B buyers search for products or vendors on social media because of word of mouth or referrals “ – Meltwater

7) Various Content Marketing Tactics

According to Content Marketing in Australia 2016 Benchmarks, Budgets and Trends, Australian marketers use at least 12 content marketing tactics with Social Media Content – other than blogs as the most used.

Australian Content Marketing Tactic Usage

However, based on the results, the following are the most effective among these content marketing tactics.

In-person events. The highest and the most effective content marketing tactics with 72%
Social Media Content (other than blogs) is the 2nd most effective with 70%

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And here’s more internet marketing statistics for you!

INTERNET USAGE IN AUSTRALIA
Internet Population: 17,033,826
GDP Per Capita: $39,692
Internet Market Potential (GDP*Users/million): $676,107 million
Average CPC in Lead Gen.: $4.28
Internet Advertising Market Size: $2,670 million

SEARCH ENGINE MARKET SHARE IN AUSTRALIA
Search Engine Market Share:

Google Aus 86.47%

Google 5.9%

Bing 3.48%

Yahoo Aus 3.14%

Ask 0.38%

MOBILE USERS IN AUSTRALIA
Mobile Users: 24.22 million

SOCIAL MEDIA IN AUSTRALIA
Facebook Users: 10,056,180
Facebook Penetration: 47.3%
Average CPC on Facebook: $1.25
Worldwide share of Twitter Users: 2.63%

10 MOST POPULAR SITES IN AUSTRALIA
1. Google.com.au
2. Facebook.com
3. Google.com
4. Youtube.com
5. Yahoo.com
6. Ebay.com.au
7. Live.com
8. Wikipedia.org
9. Blogspot.com
10. Twitter.com

Reference: www.mvfglobal.com/australia

How Callbox Successfully launch a Lead Generation Campaign for An Advertising Company

Callbox Successful Lead Generation Campaign for an Advertising Company

July 21, 2016/in Lead Generation /by admin

With more than 10 solid years of experience in lead generation specializing in different industries all around the world, Callbox managed to expand its sales and marketing strategies by implementing different techniques and by creating high end tools to provide better services.

Among the industries served all over Asia Pacific, Advertising is quite challenging. But how does Callbox manage to launch a successful lead generation campaign for an advertising company in Australia?

By Creating a Team Who Will Handle a Campaign.

Assign a dedicated team to handle every campaign..

An Account Manager to manage the campaign, which coordinates and provides feedback to clients.
A Campaign Specialist, who will manage the agents assigned to calls. Helps the Account Manager troubleshoots and makes sure all appointments delivered are qualified.
A dedicated agent to make calls, look for potential prospects and sets appointments based on client’s target market
A backup agent who is also trained to handle the campaign, who will make calls in the absence of the main caller.

By Having the Right List based on the Client’s Target Market.

Create a targeted list of different decision makers – Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, based on Client’s ideal customers profile with a complete and updated information.

By Conducting Product Training and Call Simulation

Request product training with the client to make sure all members of the team who will handle the campaign are equip with knowledge. This will help the sales rep to deliver and introduce the product properly to prospects.

By Reaching Prospects Using Multi-Channel Approach

Buyers are everywhere and you have to be where they are. Reach prospects faster by touching base with them through different channels available – call, email, web and social media.

By Conducting Weekly Status Meeting With Client

The sales team handling the campaign must proactively communicate with the client on a daily basis or whenever the need arises. Conduct weekly status meeting to provide feedback and offer solution to some of the minor issues encountered.

By Nurturing Prospects

Not all leads are the same. Some are unsure and needs time and persistence. Callbox use a Lead Nurturing Tool to help nurture, follow up and eventually convert them into leads. The team can create and manage a scheme by setting a time when to follow up the prospects.

Through Lead Monitoring

With the aid of our Callbox Pipeline real time feature, Clients can see and monitor all activities happening in their campaign.

Other Factors Which Contributes to the Success of the Campaign

Have a customized, simple yet straight forward script.
Evaluate and identify client’s target market and the industries where they make more sales while the campaign is ongoing.
Get hold of prospects depending on the industry and areas to call. Figure out when is the best time to do prospecting, and the best time to make calls to talk to decision makers, and best times to follow up on them. For Australia, the best days and time to call will be Tuesdays to Thursday around 9AM.

Having a team of experienced and dedicated sales people as well as having high end technologies, Callbox managed to generate sales-ready leads for their clients.

Power Up Solar Marketing with Outsourced Lead Gen Services

June 29, 2016/in Lead Generation /by Maegan

Solar companies nowadays are constantly improving their old models and reinventing new and improved solar panels that are highly efficient and affordable which are easily available to all. They are putting too much effort on marketing to help educate people and increase environmental awareness. Both residential and business owners are considering installing rooftop panels to help generate their own electricity and eventually cut energy costs.

However, even with the rising awareness on benefits of installing solar panels, one of the challenges that solar companies are facing right now is, not knowing where their customers are. In spite of offering best quality products and ready service, many solar businesses suffer due to lack of avenues to interact with customers and raise appreciation for their brand. The increase in solar manufacturers and distributors has made the market competitive and companies feel the need to resort to aggressive marketing to reach their customers.

One great way that solar businesses can reach prospective customers is through solar lead generation. B2B Lead Generation helps generate interest and provides promising results. Here are the benefits on how to drive more sales by using solar lead generation services:

Working with experts.

Raising brand awareness through advertisements and marketing campaign is very expensive. Many leading B2B and B2C lead generation firm have highly trained professionals with good sales skills who can win interested prospects for your business. Using different approaches, from calling to emailing, they can identify your target customers and help you take your business to them.

Here’s one great example: Callbox Brings the Sunshine to Sales Lead Generation

The advantage of having qualified leads.

B2B Lead Generation companies gives qualified leads that are often verified through telesales calling. The leads you will receive are accurate and with a high chance of converting into sales. Such leads are a big asset for your business as they are prospects who are already familiar in your line of product and have been verified as having an interest in solar panels. This means, your sales team won’t be wasting time in pursuing prospects who are not interested in your line of product. Instead, they sell products to ready and more targeted customers.

Minimize burden on your staff.

It takes weeks of effort contacting people and run a campaign or advertisement. Having to hunt for prospective customers means you need to engage your staff in activities that could distract them from their main responsibilities. Having a solar lead generation firm takes the pressure off your staff which allows them to focus on their primary responsibilities.

With B2B lead generation, you get the same benefits at a much lower cost. Lead generation companies can bring you targeted warm leads within the geographical area of your choice, so that you are at an advantage to increase sales through high rate of conversion.

In this generation where word of mouth marketing is considered as a highly effective way to spread product awareness and boost sales, engaging your solar lead generation to a 3rd party company can give you targeted prospects without putting too much burden to your in-house staff.

What can lead generation do for your business?

But why buy leads instead of generating them in-house?

You are paying for leads or service. Not for customers.

You must learn to be patient to nurture every lead

Follow up at the right time

#1. Consider outsourcing your B2B lead generation campaign

#2. Attend business events or seminars.

#3. Blogging

#4. Social media marketing

#5. Referrals

Reason #1. It is automated

Reason #3. Send emails with consent

Reason #4. It is more targeted

Reason #1: It is cost effective.

Reason #2: They can generate warm leads.

Reason #3: They are metrics-driven.

Reason #4: They have their own database.

Reason #5: They invest in their employees.

Reason #6: Start your campaign ASAP.

Reason #6: Start your campaign ASAP.

Step #1: Prospecting

Step #2: Inquiry

Step #3: New lead passed to Sales

Step #4: Pre-Qualify

Step #5: Lead Status

Step #6: Opportunity

Step #7: Assessment.

Step #8: Contract Signing

#1. Invest in your Database

#2. Outsource your Lead Generation Campaign

#3. Paid Traffic Campaign

#4. Invest on Technologies

#5. Hire the Right People

Goal

Thus, the “5 to 5 Rule” was created.

Process

Results

The team saw a spike in Leads, Proposal Rates and Closes.

Enhanced Homepage Messaging

Employ Effective Re-targeting Techniques

Make Your Opt-In Irresistible

Test and Re-Test

Evaluate and Nurture Leads

Low-Budget Lead Generation

Launching the Inbound Strategy Campaign

1) Lead contact ratio

2) Multiple contacts and Social Media Dependency

3) Delayed buying response

4) Swift sales

5) Ignoring of Feedback on Social media

6) Make Your Prospect Look for You

7) Various Content Marketing Tactics

By Creating a Team Who Will Handle a Campaign.

By Having the Right List based on the Client’s Target Market.

By Conducting Product Training and Call Simulation

By Reaching Prospects Using Multi-Channel Approach

By Conducting Weekly Status Meeting With Client

By Nurturing Prospects

Through Lead Monitoring

Other Factors Which Contributes to the Success of the Campaign

Working with experts.

The advantage of having qualified leads.

Minimize burden on your staff.

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